Although the development of wineries in China started much later than that in France and other countries, wineries in China have mushroomed in the past decade. In recent years, with the rise of wine consumption, the planting area of wine grapes in China has expanded rapidly, and some high-quality producing areas have been continuously discovered, which is the basis for the rapid development of Chinese wineries. He Shanshuiyi Planning and Design Institute believes that with the increase of the number, the competition between wineries and the wine industry is increasingly fierce, which requires each winery to develop differently and create its own unique charm, which has also led to the following trends in the development of wineries in recent years:

1. Cluster development:

Huailai County, Hebei Province makes every effort to build "China Grape Silicon Valley"

With the goal of creating high-end wines in line with the world trend, the county plans to build a group of "two-belt" wineries and wine castles, and plans to build 60 wineries and wine castles on both sides of guanting lake, focusing on the development of high-grade, high-quality manor wines and vintage wines. At present, there are 27 wine production enterprises built or under construction in the county. Among them, 14 leading enterprises such as Great Wall, Suntech and Chen Rong have been completed and put into operation, and 13 wineries and castles such as Longhui, Huali, Tang Sheng and Zhiyuan are under construction, with an investment of more than 10 billion yuan. They have 8 brands including Great Wall, Chen Rong and Martin, and more than 50 varieties of wine products. The annual production capacity of wine and wine has reached respectively.

New measures to build "Jieyang wine town" in Changli producing area

According to the existing agricultural landscape resources of "Wine Town" and the principle of comprehensive development, wineries are distributed along the highway, in the foothills and on both sides of China wine information network. With Dongsha River system as the main axis, a landscape structure of "one horizontal and two vertical" is formed. "Jieyang Wine Town" can build more than ten high-grade boutique wine estates, an international wine street, a wine museum, a demonstration source of China wine information network in Fan Yuan, and a tourism ecological resort, thus forming a group of green ecological wineries integrating wine making, tourism, sightseeing, picking and tasting.

The planning and establishment of wineries marks the development of China wineries towards clustering and regionalization. The gathering of many wineries and comprehensive supporting implementation have made them form a strong and sustainable competitive advantage in the wine industry. Cluster advantage can strengthen the development and expansion of industrial economy, better establish brand advantage and higher visibility and recognition.

At present, the cluster development of domestic wineries has become an inevitable trend.

2. Diversified development

Yitong international JIU culture industrial park

At present, the 15 square kilometer unified international wine culture industrial park has quietly settled in Guangzhou, and nearly 100 well-known liquor enterprises such as Sichuan, Guizhou, Anhui, Jiangsu, Hubei, France, Italy, Chile, the United States, Canada and Australia have expressed their intention to settle in Guangzhou unified international wine culture industrial park, and a new round of Chinese and foreign wine brand show is being staged. Chinese and western catering, leisure, fitness, entertainment, exhibition, film and television services and information industries that display wine culture and wine functions. Guangzhou Yitong International Wine Culture Industrial Park includes liquor, wine, foreign wine, health wine, fruit wine, yellow wine, etc., as well as other service products such as brewing equipment, packaging containers, advertising and promotion equipment, gifts, drinks, and wine-mixed foods.

The most carnival dream-World Wine Culture Expo Park

China International Liquor Federation cooperated with Kunming Ginza Investment Consulting Co., Ltd. and put forward the idea of building Kunming World Wine Culture Expo Park through in-depth research and excavation of wine culture.

The project plans to build a World Wine Expo, a wine culture plaza, a wine and food plaza, a commercial shopping plaza, an international wine tasting club and an international leisure resort. Through the World Wine Expo, we will show the world the development history of wine brewing technology and wine culture, wine vessels of different ages, countries and styles, and tens of thousands of wines of different ages, countries and styles collected from all over the world, so that people can truly appreciate the historical origin and rich connotation of wine culture.

It can be seen that the diversification of wineries is also a major trend in the development of Chinese wineries. With the increasing competition in the wine industry, a single type or several types of wine can no longer meet the needs of consumers and wine lovers. The diversification of wineries is only a breakthrough here, and deuex has occupied a world in the winery industry and wine market.

3. Personalized development

Gujingjiu culture exposition park

Gu Jing Wine Culture Expo Park is located in Bozhou City, Anhui Province, the hometown of Cao Cao and Hua Tuo and the hometown of medicinal materials. It belongs to Anhui Gu Jing Group Co., Ltd. and is known as "the first liquor museum in China".

Gu Jing Wine Culture Expo Park consists of two parts: the North District and the South District. There are Gu Jing Garden, filling automation workshop and brewing workshop in the north, and Gu Jing Wine Culture Museum and Gu Jing Hotel in the south. Based on the profound and unique Gu Jing wine culture, this paper comprehensively shows the inheritance and development of Gu Jing wine culture to Chinese wine culture. There are rich and precious ancient wine vessels and wine utensils in the collection.

Gu Jing Wine Culture Museum is one of the top ten industry museums in Anhui Province and the leading museum in Bozhou City. It has been rated as "the national advanced unit of spiritual civilization construction", the first batch of national industrial tourism demonstration sites, and the city's patriotic education base. In 2006, it became a national AAA-level tourist attraction. It has become an important part of tourism culture in Bozhou, Anhui and even the whole country and a beautiful scenic spot with unique cultural characteristics.

China is a country with a long and rich history of wine culture. There are many kinds of Everbright, including liquor, beer, yellow wine, medicated wine, yellow wine and fruit wine. Every big type has many specific types. Therefore, China's wine is not limited to one kind of wine. With the rapid development of China's economy and the spread of traditional culture, there is a great room for the development of traditional wine in China, and every type of wine has the quality of becoming a winery wine. This provides a very broad space for the personalized development of wineries, and the personalized development of Chinese wineries will also have a very bright future.