Electronic Street of Yanta Road: "Zhongguancun" in the northwest
A world-famous building, the Big Wild Goose Pagoda, stands in the southern suburbs of the ancient city of Xi 'an. Facing the Big Wild Goose Pagoda, there is a wide road that goes straight into the city. This north-south avenue is called Yanta Road. After 1992, because many computer companies camped on both sides, Computer Street gradually replaced its original name. Computer Street, which is about 3 kilometers long from north to south, is divided into south, middle and north sections by Youyi Road and the Second Ring Road, and vertically crosses Jianshe Road, forming a zigzag pattern.
In just a few years, the surrounding business district centered on Yanta Road has become the most concentrated business community of electronic products in Xi 'an. In this community, there are seven or eight computer cities in turn, such as SEG Computer City, Dongke Computer City, Wild Rose Computer City, Dongxin Science and Technology Trade Center, Honglou Computer City and Coal Research Computer City. Northwest branches, offices and franchise stores of famous domestic and foreign enterprises such as IBM, HP, Lenovo, AMP, Founder and Haier have set up camp here one after another, and there are more than 511 small and medium-sized enterprises that research, produce and operate computers. The annual output value accounts for two-thirds of the same industry in northwest China, and there are more than 11 enterprises with annual sales of over 111 million yuan, with an annual turnover of 3.5 billion yuan.
The most lively and prosperous thing in Computer Street is Dongxin Science and Trade, which is exactly the same as Shenzhen SEG Computer Matching Market and Beijing Zhongguancun Electronic Market. When it was first built, only a four-story building in the northwest corner of Jianshe Road was set up with partitions and booths, and most of the enterprises stationed there mainly distributed computer accessories and consumable materials. For "computer enthusiasts", you can buy the computer spare parts you need there without running a lot, and the price is cheap. Spread from one story to ten, spread from one story to another, and gradually "East New Science and Technology Trade" became popular. In order to meet the needs of the market, a three-story fully open "New East New Science and Technology Trade" sprang up at a distance of 111 meters north of the "Old Science and Technology Trade". Convenient terrain and relatively preferential policies have prompted many companies that already have business sites to "land on the beach" here. Lenovo Xi 'an Branch, Xi 'an Jiaotong University Ruisen Group, Maxtor Northwest General Agent and Xi 'an Sanhuan Company have almost set up windows here. There are many kinds of computer products in "Dongxin Science and Trade", ranging from complete machines, printers, scanners, monitors and UPS power supplies to motherboards, hard disks, memory, CD-ROMs and speakers.
In Computer Street, companies that represent famous brands at home and abroad are mainly concentrated in three regions. The south section is centered on the south gate of Xi 'an Institute of Technology and Yucai Road, with Xi 'an Dyne Computer Company, Xi 'an Sandton UPS and Huacheng Shaanxi Company. The middle section is the most concentrated from Li Jiacun Shizi to Jianshe intersection, with hardware "elites" such as Founder Group Xi 'an Branch, Lenovo Group Xi 'an Branch, Haixing Group Xi 'an Maintenance Center, Xi 'an Sicheng Electronics and Xi 'an Lan Shen Network. There are also Pentium software and Haitian software chain organizations that specialize in selling software; There is also a paradise for "net bugs"-Internet Cafe. In the north section, from the Zhong 'an Building where Lenovo Northwest Office and Hisense Xi 'an Office gather, Beijia Information, Yinghaiwei Time and Space Supermarket and Xi 'an Haixing Computer Company are the "true heroes" outside the Peace Gate.
Dongxin Science & Trade Co., Ltd. is also the first professional electronic products trading market in Xi 'an. Its completion has made the sales of electronic products in Xi 'an take the first step from decentralized management to centralized management, laying the foundation for the formation of "Yanta Road Xi 'an Electronic Street", so it has been praised by the government and computer circles as "a milestone in the development history of Xi 'an Electronic Street".
Honglou is an established enterprise in Xi 'an, and Honglou Science and Technology Plaza, a subsidiary of Honglou Technology, is one of the top wholesale markets for computer accessories in Xi 'an IT industry. It is in the middle section of Yanta Road, Electronic Street, at the intersection of surveying and mapping. On the existing basis, Honglou Science and Technology Plaza often organizes merchants to communicate with companies in developed computer hardware areas such as Shenzhen and Chengdu. With such hardware support, Honglou Technology can carry out the most advanced system integration design without worries.
Wild Rose Computer City is also a typical example of becoming a monk halfway. Since 1998, the business situation of Wild Rose Hotel has gone from bad to worse, with large investment and serious losses. After some investigation and study, it is decided to reuse the original investment equipment, reduce the restaurant area, take out the surplus area, establish Wild Rose Computer City, hire experienced computer industry managers, make careful planning, and conduct investment promotion while constructing. Now Wild Rose Computer City is a veritable modern computer "city". Computer City, with floors 1 and 2 * * * 1,411 square meters, mainly deals in computer machines, accessories, consumables and network integration.
a large local area network in the building is connected to the INTERNET. Provide network services for merchants, and check the homepage of the computer city through the INTERNET or local area network so that everyone can know the latest information of each merchant in the computer city. And provide visitors with technical support in computer software and hardware.
from the appearance of the first computer city on Yanta Road in 1992 to the current distribution center of IT products in northwest China, the IT groups around Yanta Road have laid a good foundation for the all-round development of information industry in Xi 'an.
jiaotong university science and technology street: the "silicon valley" in the west
The electronic street of Yanta Road is echoed by Xingqing South Road, where powerful scientific research institutes such as Xi 'an Jiaotong University, Xi 'an University of Technology and Lishan Microelectronics Company are gathered. Software development companies such as Bitter Thinking and Jiaotong University Kaiyuan are located in the Science and Technology Industrial Park of East Development Zone. More than 1,111 enterprises and scientific research institutions in these two streets and one district have formed an electronic industry incubator base in Xi 'an, which integrates production, learning and research. The strong development momentum and the huge market potential in the northwest region make it the leader of Xi 'an information industry as Zhongguancun is to Beijing. Experts predict that it will become China's "Western Silicon Valley".
jiaotong university computer city is located in the east zone of Xi' an high-tech development, with an investment of 26 million yuan from Xi' an jiaotong university, and is connected to the second ring road in the south. Relying on the century-old famous school: Xi 'an Jiaotong University, with its strong scientific and technological strength, abundant human resources and rich technical industry information, Jiaotong University Computer City has formed a unique scientific, commercial and cultural mall integrating production, learning and research, and integrating science, engineering and trade, distributing brand-name machines, compatible opportunities, accessories, consumables, peripherals, software, network products, communication equipment and audio-visual equipment. There are 211 merchants in Jiaotong University Computer City, mainly engaged in computers of well-known domestic brands such as Founder, Lenovo and Huike, as well as Compaq computers in the United States. In addition, it also operates computer accessories and parts assembly. At present, there is an activity of "special price area offers special price day by day, and the money is profitable" in the computer city of Jiaotong University.
On the west side of Jiaotong University Computer City is Xi 'an Jiaotong University Kaiyuan Computer Plaza, which is a comprehensive park integrating technology, commerce and other elements. The main building that has begun to take shape spans more than 811 meters, with a total construction area of 3,111 square meters, integrating computer square, book square, commerce, finance, catering and entertainment. Relying on Xi 'an Jiaotong University's scientific and technological advantages, extensive human resources, rich industrial information and natural conditions in the eastern education center, a scientific, technological, commercial and cultural zone with close integration of production, learning and research will be formed.
Xi' an jiaotong university kaiyuan computer plaza has perfect facilities, including multi-function hall, central air conditioning, central broadcasting system and INTERNET interface, and strives to develop the market into a garden for computer manufacturers and marketers to launch new products and exchange information with computer users and enthusiasts by virtue of their own advantages. Since its opening on March 22nd this year, the Computer Plaza has attracted many manufacturers, agents and dealers to settle in, and nearly 111 merchants have settled in. The products of domestic brands such as Lenovo, Founder, Inspur, Golden Great Wall and Haier, as well as many international brands such as PHILIPS, LG and MAG, have successively entered the Plaza to meet the needs of different levels.
The growing market in Xi 'an is closely related to the maturity of users. In the past two years, users have not only stepped up their own application level, but also matured their purchasing behavior. Nowadays, users in Xi 'an are not only blindly pursuing low prices, but also considering the function, quality and technology of the computers they buy, and the services provided by manufacturers have become the key to determine the final purchase of the computers. The needs of industry users are also changing quietly, and most manufacturers have been required to provide a complete set of hardware and software solutions, and can regularly provide relevant technical support and after-sales service.
Looking at all aspects, the computer market in Xi 'an has formed a certain scale. If we can seize the opportunity of the western development and adhere to the purpose of "developing the computer market to drive the development of the whole IT industry", it will be closer and closer to the goal of Xi 'an becoming China's "Silicon Valley in the West". (Song Wu)