First of all, it is necessary to find out what the positioning of corporate WeChat public account is.

After operating corporate (including catering) public account (service account), I personally think that corporate public account (service number) is a window for brand display and a channel for interaction with customer groups. Rather than a main sales channel, this is unrealistic.

when the positioning of "brand display window and customer interaction channel" of public accounts is clear, it will be easy.

how to play the brand, how to play the public account. Brand (personal design) positioning, unified vi As for the content: restaurant brand story, strength, characteristics, dishes, periodic activities, evaluation, and interactive fan play are many. This is an effective fan process that accumulates slowly, so don't think about it.

based on the huge ecosystem of wechat, wechat public account is a battleground for the brand, and it gives the brand a vivid and grounded side, so it is very necessary to operate it well.

come on!