Related case:
Yoshinoya: Breakthrough from Smooth Logistics
For restaurant chain stores, in addition to excellent taste, unique decoration and excellent service, the key to break through in the fierce competition is to have a high-tech catering information system to ensure smooth logistics.
Yoshinoya started his business in 1899, with a history of more than 111 years. He mainly deals in beef rice, and actively develops and promotes other catering businesses including diversified businesses, such as DQ's ice cream shop. In addition, Yoshinoya also expanded his business in markets such as Beijing, Shanghai, Taiwan Province, Hongkong, new york, California, Philippine, Singapore and Malaysia, and actively engaged in global operation.
When Yoshinoya looks forward to the future, he also pays attention to the growth and progress of the information system that matches him.
increasingly complex distribution business
The logistics distribution center of Beijing Yoshinoya Fast Food Co., Ltd. is one of the core departments of Beijing Yoshinoya Fast Food Co., Ltd. Logistics distribution center is the core of the whole group company's strategy of diversification and establishment of logistics center. The distribution center owned by the company is one of the largest logistics distribution centers in China at present, with its own business area of more than 5,111 square meters, and there are more than two rented storage centers, low-temperature cold storage and distribution vehicles, and rented refrigerated vehicles. The daily delivery capacity can reach one million yuan, and it has a professional and high-quality logistics management team, which is responsible for delivering needed materials to nearly 111 stores every day.
The business types of the logistics distribution center are complicated. First, it is responsible for the logistics distribution of nearly 1,111 varieties of dry goods operated by the company itself, and daily distribution of chain fast food restaurants and cold drinks shops with multiple brands distributed in Beijing area and Waifu area; Secondly, it is responsible for the processing, production management and product logistics distribution of fresh goods of several fast food brands and cold drink brands of the company; In addition, it is also responsible for the management of rented warehouses or refrigerated warehouses and the deployment of goods, as well as the management of rented vehicles and the design and scheduling of lines.
with the rapid expansion of the number of stores and business scope, the logistics distribution center has gradually changed from a single logistics distribution center to a hub, socialized and integrated logistics platform for the company's stores to provide all-round logistics services. At the same time, the repositioning of business model requires a sound logistics management system to maintain the smooth flow of enterprise information and logistics. This requires enterprises to grasp the real and dynamic inventory status in time, rationally allocate various resources such as transportation capacity, warehouses and personnel, effectively monitor and feedback the implementation of orders, effectively count and manage the demand information of goods in stores, and timely grasp the corresponding data statistics and analysis reports that provide decision analysis.
Shortcomings from Three Levels
Yoshinoya found a professional logistics distribution information system development company-Beijing Fuji Chuanglian Company. In July, 2114, Yoshinoya began to plan, design and establish a complete logistics distribution management information system with modern technology.
Before planning, designing and implementing the logistics management information system for Yoshinoya Logistics Distribution Center, the logistics management consulting experts of Beijing Fuji Chuanglian Company, together with Yoshinoya Company, conducted in-depth investigation and systematic analysis on the organizational structure, business process, internal management and existing main problems of the company's logistics distribution center. The research and analysis found that the company has some problems at the operation level, management level and decision-making level.
the problems in the operation layer are mainly reflected in warehouse management and distribution scheduling. In the warehouse management, not only do the warehousing and warehousing depend on manual operation, but the workload is very heavy. Moreover, because there are many kinds of goods in stock, there is no unified bar code management, which leads to the uncertainty of the exact location of goods and goods, so it is impossible to manage the warehouse area and location effectively. In the aspect of distribution planning and scheduling, due to the lack of good distribution scheduling control, job execution can not be effectively monitored and tracked, and due to the lack of management of transport vehicles, it is impossible to accurately calculate distribution costs.
on the one hand, the management lacks effective monitoring and feedback on the implementation of orders, on the other hand, it also lacks effective statistics and management on the real-time information of customers and goods in stores.
The decision-makers can't keep abreast of the dynamic changes of the inventory situation, so they can't implement scientific and reasonable procurement and financial plans. Lack of statistics and analysis reports of corresponding data can not provide reference for decision-making.
unification of procurement-production-distribution
considering the company's logistics distribution business management needs, information system needs and future development strategy, Yoshinoya finally decided to adopt a set of procurement logistics distribution management information system scheme that meets the company's procurement, logistics distribution business needs and supports the company's overall business development in the future to help him complete the company's business integration and distribution process optimization.
The system design is based on the procurement business and logistics distribution business process of Yoshinoya Company, with the aim of conveniently and quickly completing the procurement and distribution work and accurately saving the procurement and distribution data, with the distributed inventory management monitoring system, transportation line design and optimized distribution service system as the core, and at the same time, through the logistics operation support system, contract supplier management and business intelligence analysis system, the integration of enterprise business activities and logistics system is realized. Help enterprises to conduct comprehensive dynamic monitoring of related logistics processes in the course of operation, effectively improve the operational efficiency of procurement and logistics distribution, and at the same time reduce production costs, so as to achieve the harmony and unity of procurement, production and processing and logistics distribution.
As a project provider, Fuji Chuanglian Company actively participates in various consulting management, including system setup, authority allocation, supplier management, contract management, commodity management, business configuration, procurement management, acceptance management, distribution management, processing management, fresh food management, warehouse management, cargo location setting, bar code setting, wireless equipment, circuit design, cost allocation and loss treatment.
subdividing business centers
yoshinoya logistics distribution information management system is logically divided into five business centers:
store contact center (store customer department) realizes the functions of contact and interaction between logistics distribution staff and store customers. Corporate headquarters procurement can confirm identity and service request through Web/VPN interactive service, and timely generate detailed purchase order requirements through supplier management, contract management and commodity management, and transmit them to other subsystems to complete various functions and answer the requests of relevant departments. Every day, the picking list from the store is received by mail and imported, and the distribution list needed by the store is generated, which improves the operation efficiency and production cost of the store.
the processing and distribution center (processing management department and transportation management department) issues processing and production tasks according to the goods needed by each store every day, distributes the distribution planning work to all distribution departments, and provides effective logistics services according to the store distribution list and distribution line summary list generated by the store picking list, combined with the transportation and distribution capacity of itself and external companies, and provides a delivery service platform. Through the real-time service tracking of the whole logistics distribution task, the service quality and customer satisfaction of the whole distribution process can be improved.
the logistics information system of warehouse logistics center (logistics management department and warehouse management department) is a multi-level management system, which can reflect the quantity, inventory cost and capital occupation of goods from different angles, such as the level and category of organizational structure, the operating parameters and configuration of the management area, the cargo areas and locations of different warehouses, the incoming and outgoing batches of inventory, and the single item and the single item. So as to help warehouse managers to comprehensively control and manage the warehousing, warehousing, transfer and movement, inventory counting, cost accounting, report analysis and other operations of inventory items, so as to reduce inventory, reduce capital occupation and put an end to material backlog and shortage.
the headquarters procurement management of the marketing management center (headquarters procurement department) is the core control of the whole system, which brings together the data of various departments of the company to control and supervise other parts. According to the store development plan of the company's operating department and the weekly and monthly consumption of thousands of yuan, with reference to 1.5 times safety stock and 1.5 minimum stock coefficient, effective inventory management is established. At the same time, the support of auxiliary decision-making such as market store development preparation plan, financial management, analysis report and performance appraisal management is established.
as the management department of the whole system, the information management center (the information department of the headquarters) plays a key role in the normal maintenance and use of the system, ensuring that the system can support and maintain the system in many aspects from the overall parameter setting, authority allocation, organizational structure setting, business configuration, data backup and recovery, virtual network management to specific business operation, so as to ensure the normal operation of the system and smooth business information.
Support the needs of suppliers and stores
After a period of operation, the logistics distribution system of Yoshinoya Company can conveniently receive the delivery orders from suppliers and the picking and replenishment distribution of stores, handle various businesses in time, support the development needs of multiple stores, and at the same time, establish a complete warehouse management and transportation management function to ensure timely response to the needs of store customers, monitor the implementation of orders, and efficiently complete distribution operations.
according to the organizational structure, management area, warehouse type, storage area, location, category and code designed by the system, the data statistics of goods delivery, warehousing, allocation and warehouse transfer are realized, and the inventory, sorting, packaging, processing and production processes of goods are supervised and controlled.
according to the store's request, choosing the optimal scheduling and allocation method in three time periods, namely morning, afternoon and evening, can make a reasonable route design and scheduling, store ordering and distribution route summary plan, reduce human errors and improve the efficiency of distribution scheduling.
through the establishment of supplier management, contract management and goods management, taking orders as the main line of work, according to the operation plan, thousand yuan consumption request and actual supply cycle, 1.5 times safety inventory or 1.5 minimum inventory coefficient, the optimal order planning scheduling method can be selected to make a reasonable order plan. Automatic replenishment and perpetual orders can improve the efficiency of purchase orders, reduce human errors and improve the inventory turnover rate of goods.
transparent supplier cooperation relationship management can ensure the lasting development of cooperation relationship, get effective response and implementation from suppliers according to requirements, improve the quality of customer service, reduce the workload of customer service personnel, and realize "one vote to the end" of customer service. In addition, the effective data and information of supplier cooperation relationship management can help market developers to analyze customers' needs and find more valuable customers, which will help the company's customer orientation and market expansion.
control orders, vehicles and goods in the whole business process, and monitor whether there are delays and errors in each business link, so as to ensure the correct and timely execution of customer orders and the smooth operation of the whole business process.
according to the preparation design of the processed products and the picking demand of the store, issue the processing task list, carry out picking processing, complete the material return and calculate the processing cost, and supervise the completion of the processing task. The application of wireless network, bar code and other data acquisition technologies makes the on-site data acquisition accurate and timely, which can meet the requirements of large-scale and high-speed logistics.
through the management of vehicles and personnel, we can realize the reasonable distribution of operations, improve the work efficiency of personnel and reduce the operation cost by using our own transportation resources and external transportation resources.
it is also more accurate in cost accounting, which can realize various types of cost accounting according to customers, goods, orders and so on, and analyze the composition of logistics costs, so as to provide decision-making basis for realizing open source and throttling. In addition, the relevant data are automatically counted and various statistical reports are generated to provide a basis for decision makers.
The good implementation effect of Yoshinoya's logistics distribution system is also reflected in:
Making full use of resources. In logistics management, the biggest cost variability is inventory, so inventory management is an important link in logistics management and even the whole supply chain. This system adopts the design of dynamic inventory management, so that managers can know and control all aspects of inventory business and data in time, and manage the system at multiple levels, which can reflect the inventory situation of articles from various angles.
the reasonable allocation of working capital turnover plays a very important role in the operation of enterprises. Using the logistics management system, managers, manufacturers and their agents can learn the corresponding inventory statistics, monitor the implementation of each order, allocate funds in time according to the latest market trends, and make store development plans.
improving customer service level in the process of providing services to store customers, the purchasing department and the distribution department work closely together to reassure store customers of the quality, safety, accuracy and timeliness of goods. Considering the actual needs of the purchasing department, Yoshinoya's purchasing department provides a special window, special authority and password, so that customers can monitor the execution process of orders and the delivery of goods online at the headquarters, and can also inquire about the previous orders
Saving logistics distribution costs In the operating costs of logistics enterprises, the cost of contacting customers and exchanging information can not be ignored. Traditional communication methods, such as fax, telephone and long-distance communication, are very expensive. This logistics management system adopts Web mail and VPN network technology, which not only saves the time of order operation, but also avoids all kinds of mistakes that are easy to occur in manual operation, improves the management level and reduces the expenses.
Finding the most suitable
KFC and McDonald's are competitors in the domestic foreign fast food market, and reducing costs has always been the focus of competition between the two sides. In October 2114, the largest logistics distribution center in Asia of Yum! Brands, the parent company of KFC, settled in Beijing. Beijing Distribution Center covers an area of 15,511 square meters and will provide logistics support for more than 251 KFC chain restaurants in Beijing, Tianjin and North China. The distribution products of the logistics center include cooking utensils, chicken wings, fresh vegetables, cooking oil, paper cups, straws, etc. Every week, the logistics center will distribute goods to each KFC restaurant three times. This will save KFC at least 11% of the cost, and at the same time, it will not be subject to third-party logistics companies and can respond quickly according to market changes.
Xia Hui is a global logistics service provider of McDonald's. Since the cooperation in Chicago, USA in 1974, the two sides have had a friendship for nearly 31 years. Just like the phenomenon of "* * *" in nature, if McDonald's is compared to a shark, Xia Hui is a fish born with it, and both sides live in harmony and get what they want. Wherever McDonald's goes, Xia Hui follows. McDonald's dominates the world, and Xia Hui also has logistics business. At the same time, because of Xia Hui's great help, McDonald's can also achieve global development. Whether it is the third-party logistics of McDonald's, the nationwide logistics network built by KFC with 12 distribution centers and 6 secondary operation centers, or the logistics distribution center established by Beijing Yoshinoya Fast Food Co., Ltd., how to find the most suitable way is the key to the problem.
————————
Relevance: On Chinese fast food
I.