as we all know, the secret of store location is: first, location, second, location, and third, location. It can be seen the importance of lots. The time when wine is not afraid of the deep alley is over. Convenient parking and attractive appearance are very important. So how do you make your hotel stand out in a very good location? Signboard, or signboard! Clean, simple and clear signboards give people a sense of health and safety, which should be considered in the first place. Highlight the cuisine or characteristics and the main products of our store, so that customers can know whether they are suitable for their own tastes at a glance. Don't expect any "not my dish" guests to come into the store for consultation, it's a waste of time! Creative signboards can still attract customers, but it depends on what kind of people your target customers are. Young people can accept fancy ones, while older people should be generous and steady, so consider carefully the color and font. I have seen it. The names of some shops are so uncommon that many people don't know them. This is about thinking from the customer's point of view, easy to remember, catchy, auspicious and happy names are a good choice! 4. Signs should be cleaned and maintained regularly. Signs are just like people's faces. If you don't clean them for a long time, they will look dirty and old. We say that customers are also watching, and the business quality of the store directly affects the mood of customers. Dirty shops, I think people still don't want to visit. 5。 The choice of materials for the signboard light box should also be based on the overall decoration style of the hotel. For example, if it is antique, you can use wood or antique wood as the door sign for Tujia cuisine. If you make western food, you can use fashionable acrylic signs or plexiglass light boxes, which is full of modernity. Plastic light boxes, also known as plastic signs, are widely used in the market at present. The led lamp group used in him is brighter and more energy-saving, and it is not easy to break down. The previous fluorescent lamp tube with light box cloth is more troublesome to maintain if it breaks down. 6. Nowadays, the lighting of the door is also very particular. led display is the best choice for hotels. You can inform passers-by of special cuisines, special products and promotional activities in the form of rolling subtitles. It doesn't cost much, but we should consider whether it is suitable for our own hotel signboard. A little experience, I hope, will help our friends in restaurants. We are engaged in the design and production of light box signboards in Shanghai hotels, and have many years of experience. More cases tell us that hotel signboards should be carefully considered than any decoration. After all, they are facades.