Question 2: How to establish a good customer relationship and establish a good customer relationship management mainly lies in how to improve customer loyalty. Today, I know that the cultivation of customer relationship and customer loyalty is the basic way of marketing. First of all, you can adopt the membership system. If he is your member, you will definitely give her some discounts and he will come back again. Secondly, your product quality and service are better, and your reputation is good. Not only the loyalty of old customers, but also many new customers. Third, you should pay a return visit regularly or give some small gifts to customers on holidays, and so on. The design concept of CRM system is to win, develop, maintain and enhance customer value. Many enterprises have made great efforts to win customers, but they are struggling to develop, maintain and enhance customer value. The reason is: I didn't fully understand the customer, didn't communicate with the customer frequently, and didn't analyze the overall customer situation of the enterprise! Establishing new customers depends on mastering customer information from the beginning of customer contact; 1, customer files and information archiving are easy to manage and prevent loss; 2, customer complaints, timely handling of customer complaints, win the trust of customers; 3, customer analysis, grasp the existing customer situation, can be exported as a report, saving time, effort and worry. ...
Question 3: How to establish a good relationship with customers? Reprint the following information for reference only:
First, how to establish a good personal relationship with customers
A salesman who can't establish a good personal relationship with customers rarely wins the full support of customers only in his business dealings with customers. Salespeople can establish good personal relationships with customers from the following aspects:
1, find customers' hobbies, so that you can have the same language with customers in one aspect or several aspects and have some in-depth exchanges;
2. Help customers when they are in trouble. Giving charcoal in the snow is more touching than icing on the cake.
3. If you have nothing to do, call to greet or visit the customer, or send some small gifts to make the customer feel that you always remember him;
4. Sincerely help customers make up the market, make up the sales volume, and let customers make money;
Don't forget to greet and congratulate customers on their birthdays, opening anniversaries and other customer anniversaries.
Second, how to cultivate affinity and make customers willing to deal with you.
The key here is to do it yourself: sincerely think for customers and sincerely help customers to make the market. Also, when you are with customers, you should smile when you are in contact with other parties on the phone. Don't show your anger again. It's easy to forget other good aspects, but it's easy to remember what others did badly.
Third, the way of communication with customers.
The most direct and effective way of communication is to visit customers at home. Some unimportant or urgent things can also be communicated with customers by phone or email. Use company publications, company trends, latest market conditions, trends, etc. More convincing than the salesman's oral statement. If appropriate, some symposiums can be held to implement the company's market ideas and new sales policies.
Fourth, customers can be managed and communicated at different levels.
A customer accounts for more than half of the salesman's sales. There may be only one or a few such customers, accounting for about 20% of all customers. Without their support, the salesman's work can't be carried out normally and the task can't be completed. Therefore, as a salesperson, you should spend at least half of your time, energy and market resources on these customers;
Second-class customers account for about 30% of salesman's sales, and the number of such customers accounts for about 60% of total customers. They should not give up easily. Such customers are likely to become your customers when they are well developed. Pay more attention to and communicate with such customers, and encourage them to do business bigger and better.
All you have to do is greet the three types of customers frequently, give them a little support occasionally, and don't spend too much time and energy on them.
How can verbs (short for verb) make each visit more efficient?
Salespeople's visit is generally inefficient, wasting time and not achieving much. In order to make your visit more efficient, as a salesperson, you should:
1. Make a plan before the visit, and plan the tour route, time arrangement, discussion topics, communication and other major issues. You can't go anywhere;
2. Write visiting notes every day, record the things, details and problems to be handled with customers, and plan the processing time;
Always remember the purpose of the visit: communicate and solve problems, contact feelings, investigate and understand the market situation. Listen as much as possible and talk less, so that customers can fully express their thoughts. Only in this way can we find out the needs of customers, be targeted, and grasp the main points when talking and doing things.
Enterprises initially need the following points
A. don't rush for success. (Treat with heart, treat with sincerity)
B.know your product. Just like your own children. (Very well understood)
C understand the products of peers, find out the differences, find out the advantages and improve them.
D. reading, psychology, manners, skills, language, hobbies, taboos, etc.
E. we should improve our own quality.
F. Perseverance
6. Cut to the chase and get to the point.
When meeting a customer for the first time, we can directly explain the purpose of this visit to the other party in short words when the other party has not received other visitors.
Seven, send a business card
Sometimes, we visit a company repeatedly, but few people in the other party know which manufacturer we are from, what is the name of the salesman and what products we have cooperated with. At this time, we must find ways to highlight ourselves and win the attention of most customers when visiting.
First of all, don't be stingy with your business card. Every time you go to a customer, you should not only contact the key people who are in direct contact with you, but also give them to the purchasing manager, financial personnel and sales manager. & gt
Question 4: Give an example of how to establish a good relationship with customers. Don't call me advertising. Here is an example: the company name may be mentioned, but it is definitely not an advertisement!
First, carry out networking activities.
Organize networking activities with customers, such as organizing team competitions, organizing cultural performances with customers, etc., to improve visibility and narrow the distance with customers.
Li Kang Food Company mainly deals in pecans, and most of its business comes from group buying customers. In order to maintain a good relationship with customers, the company set up a basketball team to find opportunities to play basketball friendly matches with the leaders and clerks of the * * * organs. After the game, the employees of the company proposed to have dinner together, so that the employees and customers could communicate more and deepen their friendship. This kind of communication does not involve business issues, and everyone feels relaxed, so the relationship between the two sides has been further improved, and the leaders and employees of both sides have become friends. The company also often holds cultural performances, invites customers to participate, rehearses programs and performs. The customer is very happy to have such a company's supplier and take the initiative to introduce friends to do business with him. Many of his new group buying customers were introduced by these old group buying customers. And some competitors want to * * * share a piece of cake, but also rejected by customers.
Two, invite leaders to visit or organize tourism and preside over the meeting.
Arranging mutual visits between leaders of both sides, or inviting customers to visit factories, travel to factories and have meetings are all good ways to communicate with customers and maintain good feelings.
Li Kang Food Company often invites group customers to visit or travel by taking advantage of its geographical position in eco-tourism scenic spots. Many enterprises hold year-end meetings. At the end of each year, Li Kang Food Company will reserve a conference room, invite all employees of customers to attend the annual meeting, make careful preparations, help customers buy all kinds of articles needed for the annual meeting, and deploy employees to form a customer annual meeting service team to provide them with professional service training and professional and thoughtful services. The service team carefully observes the customer's needs and habits during the service process and records them in detail. These records are the details that customer service needs to pay attention to in the future. This method costs little, but it works well and has won high praise from customers. When customers learned that the polite and considerate waiters were employees of their suppliers, they all sighed and felt good about the company. Doing so not only locks the locked individual, but also locks the whole team. No matter how the internal organization of group buying customers changes in the future, who is in power, who is the highest decision-maker and who is the specific business operator, they will want to cooperate with such suppliers. There is a saying that "the iron camp is a mobile soldier". Li Kang Company has not only established a good relationship with "soldiers", but also rooted in "camps".
Third, selling products to each other is still an exchange of "courtesy".
A gift group customer of "Yilian" brand is a communication trading company. Every quarter, customers have a lot of purchases. "Yilian" dealers in this area found that customers buy bamboo fiber bathroom sets mainly as welfare gifts for employees. Moreover, when customers buy bamboo fiber bathroom sets from them, they also buy high-grade silk blankets from enterprise A and give them to company executives.
The purchase of ordinary bamboo fiber bathroom set is decided by the purchasing staff of the customer unit, and their loyalty to the product is very low; The silk carpet sent to the company's top management must be examined and decided by the leaders. According to the analysis of the dealers of "Yilian", the brand of "Yilian" operated by them is more well-known and cost-effective, but Company A is an old supplier of customers, so it is not good to make purchase suggestions directly to customers. In order to win the share of Company A, the distributor of "Yilian" decided that the general manager of the company would propose a purchase plan to the customer, and directly buy a batch of PHS and mobile phones from the communication company for the company's senior employees and managers, and said that they would continue to buy them every year and give them to those who were promoted to supervisor or rated as senior employees by ordinary employees. Less than a week after the deal ended, the sales department of "Yilian" received the customer's order. The customer said that from now on, all the needs will be purchased only from "Yilian", hoping to establish a long-term and stable cooperative partnership with "Yilian". So far, "Yilian" has cooperated with this communication trade enterprise for more than two years. During this period, both sides were lobbied by many other manufacturers, but they never wavered in their confidence in cooperation with each other.
Fourth, title sponsorship can kill two birds with one stone.
Sponsor group buying customers or society to build a civilized society. This way can not only establish a good relationship with customers, but also make both sides ... >>
Question 5: How to establish a good interactive relationship with customers? Therefore, the quality of service is actually the quality of enterprise products, which directly determines whether an enterprise can survive and develop. Usually, the process of foot bath has a working procedure, and many foot bath enterprises are very similar, but the difference is only in form. As the foot bath industry has become a new investment hotspot in the leisure industry, the market competition has also intensified. Talent is the core competitiveness of an enterprise, and how to improve the quality of employees is a compulsory course for every enterprise. Improving the communication ability between employees and customers is a core skill. What is communication? Communication is the basic behavior process of human social communication, and people's specific communication ways and forms are also varied. A study by American scholars shows that there are different opinions about what communication is, and there are as many as one or two hundred definitions of communication. It should be said that each definition reveals a part of the truth of communication from a certain angle. According to the Encyclopedia Britannica, communication means "exchanging information with each other by any means". It refers to the method of exchanging information between one person and another through vision, symbols, telephone, telegraph, radio, television or other tools. Webster's Dictionary holds that communication is "the communication of words, sentences or news, the communication of ideas or opinions". La Sver believes that communication is "what people said, who took what route, and what results were achieved". American scholars Sandra H and Richard Weaver further define communication as "communication is any process in which people share information, thoughts and emotions" in their new book Effective Communication. This process includes not only spoken and written language, but also body language, personal habits and ways, and material environment DD, that is, anything that gives information meaning. Effective communication can establish a good customer relationship, which is very important to improve the influence of individuals in the enterprise and enhance the brand of the enterprise. The same is true of the foot bath industry. Through good communication, customers can have trust, thus gradually forming a good interactive atmosphere, giving customers a sense of belonging in this good atmosphere, and finally forming loyal customers of the enterprise. Although good communication skills are the basic skills of every * * * teacher, they can't be mastered at once. Need certain professional knowledge and good service attitude. Service attitude is actually the embodiment of employees' professionalism, and mentality determines fate. A good attitude determines whether the career can continue to develop in the future, and also directly determines whether there is a good service attitude. It determines whether we can do a good job in the service process and serve our customers well. How to put an end to bad situations? Enterprises must attach importance to the first level, select talents through a sieve, and attract more employees with good mentality to join in the near future. At the same time, we should do a good job in training, because a good attitude is only a congenital condition. Through constant education and encouragement, we should enable them to resist the influence of bad external atmosphere and constantly surpass themselves. Finally, I will grow into a qualified person needed by an enterprise, with good communication skills, excellent professional knowledge and flexible skills. Excellent professional knowledge refers to having a good understanding of the foot and all aspects of its daily life. The professional knowledge of foot can generally be regarded as the basic theory of traditional Chinese medicine, the basic knowledge of western medicine and some operating essentials. Although the requirements at all levels are different, there is an old saying in China that "more skills are not enough", so it is very beneficial to expand your knowledge as much as possible. At the same time, we will continue to learn and master as much knowledge about customers as possible in order to communicate better and find more topics. Knowledge is very important, but the role of skills can not be ignored. The author gives an example. A professor from a university near our unit accidentally gave him a kick. Through several chats with him, I learned that he began to * * * after his age. Basically, this person is in poor health. When * * * reached the hepatic reflex zone, he found no obvious reaction. So I said to him, "Don't you often drink?" He thinks it's amazing. I smiled, but kept silent. After that, he said he would come back tomorrow when he had time, so we left each other's phone numbers. Why do I say that? In fact, this sentence is just a language skill. Generally speaking, we are very experienced in communicating with our guests. It's normal for teachers to make some correct diagnoses of clients' sub-health, but keeping secrets will make clients lose confidence or dislike, which requires us to work hard on communication skills. Actually, I just analyzed him as a whole. He is in his fifties and his physical condition is not very good. If he drinks again, the liver reflex zone ... >>
Question 6: How to establish good friendship with customers and how to establish friendship with customers.
For business sales, every day's work must arrange a certain time to find new customers and pay a return visit to old customers. Then, how to establish a good relationship with new customers is a necessary process.
If we have nothing to do with the customer, the customer will not tell us his needs easily. In other words, only when we have established a certain relationship with customers, or customers have a certain trust in you, can we tell us their needs and we have the opportunity to recommend products. Therefore, how to build customers' trust in us is our current problem to be solved.
Establishing contact is actually to make our relationship with customers change from unfamiliar to familiar, from familiar to friends, and finally achieve good friendship.
1. From unfamiliar to familiar
When customers have very low trust in us, it is impossible to tell them what they want, and they will not buy products. Therefore, from unfamiliar to familiar is the first step to establish contact with customers.
We know that there will be many strange colleagues after entering the new company, but after a long time, everyone will naturally get familiar with it. Through my summary: the way to get familiar with customers is actually very simple, that is, to visit customers more actively. The more times you visit, the more familiar you will be with your customers and more or less increase mutual trust.
2. From familiarity to friends
From familiarity to friendship is an important process, and it is also a further promotion of customers' trust in us. Imagine, what kind of people will become friends? Quite simply, people with the same interests are the easiest to become friends. Therefore, to become friends with customers, we must find out our common interests and hobbies, cultivate friendship with customers from hobbies and increase their trust.
* * * The same interests can make us customers' friends, which is also the goal pursued by all Yi Tu service specialists.
3. Become friendly and help each other in the same boat.
Developing the relationship with customers is to help each other in the same boat and always consider problems from each other's perspective.
Therefore, the purpose of establishing contact is to continuously enhance the mutual trust between salespeople and customers, so as to continuously improve the relationship ―― from unfamiliar to familiar, to friends, to friendship. I appeal to all employees in Yi Tu to establish good relations with our customers.
Question 7: How to establish a good customer relationship? Customers are the foundation of enterprise's survival and the final judge of our work. The quality of customer relationship is closely related to the survival of enterprises. As a service industry, providing quality services and satisfying customers is an important prerequisite for establishing good customer relations. Specific to the internal management of the team, we should urge team members to work hard in the following five aspects:
Second, be polite. No matter at work or in daily life, you should be polite, smile and use civilized language flexibly when contacting customers.
Third, think more and use your head diligently. As the grassroots backbone of the detachment, we should think more about problems, find ways to change the quality of service, observe and understand the enterprise more, and give reasonable suggestions to customers when problems are found.
Fourth, work hard, have a correct attitude and communicate with customers more. In our daily work, the customer may only see the surface of what we do, and he may not know something. When we report, it will increase the leaders' understanding of our work and know that we are doing things seriously, thus giving recognition to our work. In addition, we should always seek customers' opinions on safety work to see which aspects are not in place and need improvement. We should find a suitable time to communicate. We shouldn't report the same problem to the account leader every day. We should make a long story short and make our meaning clear.
Fifth, deal with problems flexibly. Among our customers, the management models are very different, which requires us to find different ways to solve problems, grasp the characteristics and prescribe the right medicine.
In addition, getting along with customers is generally divided into three stages:
1. From unfamiliar to familiar
When customers have very low trust in us, it is impossible to tell them what they want, and they will not buy products. Therefore, from unfamiliar to familiar is the first step to establish contact with customers.
We know that there will be many strange colleagues after entering the new company, but after a long time, everyone will naturally get familiar with it. Through my summary: the way to get familiar with customers is actually very simple, that is, to visit customers more actively. The more times you visit, the more familiar you will be with your customers and more or less increase mutual trust.
2. From familiarity to friends
From familiarity to friendship is an important process, and it is also a further promotion of customers' trust in us. Imagine, what kind of people will become friends? Quite simply, people with the same interests are the easiest to become friends. Therefore, to become friends with customers, we must find out our common interests and hobbies, cultivate friendship with customers from hobbies and increase their trust.
* * * The same interests can make us customers' friends, which is also the goal pursued by all Yi Tu service specialists.
3. Become friendly and help each other in the same boat.
Developing the relationship with customers is to help each other in the same boat and always consider problems from each other's perspective.
Therefore, the purpose of establishing contact is to continuously enhance the mutual trust between salespeople and customers, so as to continuously improve the relationship ―― from unfamiliar to familiar, to friends, to friendship. I appeal to all employees in Yi Tu to establish good relations with our customers.
Question 8: How to establish a good customer relationship Main contents of Beijing Li Xiang Meizhi Enterprise Management Consulting Center 1. What is Customer Relationship Management (CRM)- Concept 2. Why should we have a good customer relationship? -Idea 3: How to do a good job in customer relationship? Beijing Li Xiang Meizhi Enterprise Management Consulting Center. How to do a good job in customer relationship ―― Tip 5. Case: Motorola's Five Customer Relationship Services and Six Sigma Process) 6. Case study of Yuanda Air Conditioning's major customers. Student Exchange and Q&A Beijing Li Xiang Meizhi Enterprise Management Consulting Center 1. Customer relationship management. Customer relationship management based on customer relationship. Customer Relationship Management Based on Information Technology This lecture not only has the key concepts of the former, Beijing Li Xiang Meizhi Enterprise Management Consulting Center 1, but also has CRM customer relationship management based on information technology. CRM of Beijing Li Xiang Meizhi Enterprise Management Consulting Center is a means and method to track, manage and serve customers by using information technology, so as to retain old customers and attract new customers. It is not only an advanced computer software system, but also an advanced management mode. The contents of CRM in Beijing Li Xiang Meizhi Enterprise Management Consulting Center include customer management, time management, contact person management, sales management, potential customer management, telephone sales, telephone marketing, marketing management and customer service, and some functions of CRM in Beijing Li Xiang Meizhi Enterprise Management Consulting Center include call center, partner relationship management, business intelligence, knowledge management and e-commerce. 2. Marketing management; 3. Sales management; 4. Service management and customer service. The generalized customer management of Li Xiang Meizhi Enterprise Management Consulting Center is guided by the modern enterprise concept. By establishing comprehensive and personalized customer information, enterprises can find customer needs, track communication services, exceed customer expectations and achieve enterprise goals. Beijing Li Xiang Meizhi Enterprise Management Consulting Center Definition Elements 1, Concept: 2. Method: 3. Effect 4. Purpose Beijing Li Xiang Meizhi Enterprise Management Consulting Center 2. Why do you want to do a good job in customer relationship? 1. What is the most important thing for an enterprise? Beijing Li Xiang Meizhi Enterprise Management Consulting Center What is an enterprise? People: labor: content: people, things: a group of people are doing the same thing. Team: function: position: people are in the right position, and things are in the right position to develop life. What is the most important thing for an enterprise in Li Xiang Meizhi Enterprise Management Consulting Center? Should Giant Group go out of business? Zhuhai? A pack of medicine, one person with one side mechanism: entrepreneurial talents with scientific and technological level * * * The most important assets of Beijing Li Xiang Meizhi Enterprise Management Consulting Center are customers' assets: 1, assets that are easily lost (unlike factories) 2, assets with multiplier effect (which can activate other assets) 3, assets that are difficult to grasp, maintain and operate need to be managed with goodwill and benefits. Three major trends in marketing: Li Xiang Meizhi Enterprise Management Consulting Center, Beijing, 2 pages. Three marketing trends 1. The development of enterprise customers has changed from simply attaching importance to quantity to emphasizing quality and partnership; Enhance the relationship: from simple trading relationship with customers to strategic cooperative relationship, and increase its lifelong value: Loyal to Beijing Li Xiang Meizhi Enterprise Management Consulting Center II. The marketing network has changed from blind construction to pursuing efficiency development; Make the market: regional deep distribution: extensive market becomes accurate market; 3. Marketers have changed from single-handed amateurs to professional team consultants; Marketing development professionalism of sales staff: amateurs become professional players; Beijing Li Xiang Meizhi Enterprise Management Consulting Center. Homogenization of product quality; What is the enterprise competition for? Customer Loyalty of Civil Aviation Hotels with Price War, Quality War, Strength War and Service War as the Core 4. The Change of Marketing Concept A of Beijing Li Xiang Meizhi Enterprise Management Consulting Center is a brand-new "marketing concept". Customers have more opportunities and rights to choose and compare products and services than ever before, and customers have become real gods. Adjusting enterprises should base the sales of any product on good customer relationship, so that customer relationship becomes the basic element of enterprise development. Beijing Li Xiang Meizhi Enterprise Management Consulting Center B. Customer resources are no longer the salesman's own assets. The job of marketers is to find potential customers first, and then constantly promote their products and services to these potential customers. When the other party is interested in buying, the salesperson will be more ... >>
Question 9: How to establish a good relationship with customers? Most importantly, always find something for your customer and ask him for help like a friend. Besides, it's best to let him know what benefits he can get from associating with you. If you can provide him with what he needs, he will contact you actively. If you don't have the benefits he needs, he won't pay attention to you even if you try to lure him.
Question 10: How to establish a good relationship with customers is normal;
Major;
The best;
Major;
Good manager.
professional manager
The solemnity and dignity of national law