Generally speaking, the gross profit of the flower industry will generally exceed 60%. After deducting the monthly rent, utilities, employee salaries, miscellaneous fees and taxes, the net profit is still considerable. For a person who doesn't want to work for his boss again, if he starts a flower shop, the profit brought by the flower shop can be much higher than the salary opened by the boss. If you do well, you can earn back your house and buy a joint venture car or more in a year or two.
Rent: 4,000 yuan/month
Generally speaking, in third-tier cities, the rent of a normal independent store is about 2000-3000 yuan per month. The rent for a better location is 4000 yuan per month. Generally, it's a three-to-one approach.
Store location is very particular: 1. It is best to have a two-way traffic channel; 2. There are large commercial complexes nearby, such as office buildings, shopping malls, hospitals and university towns. 3. The gate of a large community is also a better choice; 4. Flower shops need time to accumulate, and customers' business is stable, so the location should consider the durability of the store. The house rent is stable, and it is best to sign a contract for more than 3 years at a time.
Shop assistant: 2200 yuan/month
A clerk is required to have a basic salary of 2200 per month, not counting commission. Generally speaking, the basic salary of clerks in third-tier cities is mostly 2000-2500 yuan.
Hydropower: 500 yuan/month
Decoration cost:1-30,000 yuan
Flower shop decoration does not need modern paint decoration, mainly relying on flower ornaments, wood ornaments and some small ornaments. At that time, the decoration of my flower shop cost less than 20 thousand, including the decoration, shelves, fresh-keeping cabinets and other expenses, all of which were in it. I also had a friend who spent less than 3000 yuan on the opening decoration and installed it beautifully. Two ways to save money in decoration: 1. Make use of specular reflection to make the space bigger; 2. Use soft lighting to render the space.
Order fee: 5000 yuan for the first time.
Orders are divided into flowers and materials. The first time I ordered flowers, it cost about 3,000 yuan, and it was covered with flower shops. The first list of materials is similar to flowers, about 2000 yuan, including wrapping paper, ribbons, vases, tools and so on. How much you spend from now on depends mainly on your performance. If your performance is good, you will place more orders, and vice versa.
Joining fee: 20,000-50,000 yuan
Whether a flower shop needs to join varies from person to person, because if you have never been in this business or worked in a flower shop, you will take many detours at first. By joining, you can quickly grasp the operation mode and brand influence of mature stores. If it is a small shop or a large supermarket in front of the community, you don't need to join. Just find an old shop to teach you the experience and skills of flower arrangement.
To sum up, a small flower shop can successfully start business if its basic capital (excluding the initial fee) is about 50,000 yuan. If you need to join a brand store, the total investment should be between 65438+ 10,000 and 200,000.
The main profit sources of flower shops include:
Source 1: Flower Retail: Residents of residential areas or floating population in Shang Chao basically have some small retail every day, which can solve some small expenses of shops.
Source 2: Book flowers and send flowers on holidays: This piece of profit is considerable, mainly through the Internet platform, mainly through the group buying network. It is suggested that you can start to put some photo advertisements on the local media queen about half a month in advance on holidays (such as Valentine's Day and Mother's Day). There should be some words in the advertising content to guide consumers' psychological demands, leave a hotline for ordering and sending flowers, and publish some information on the local convenience information platform for users to retrieve. There are also popular community group purchases that can also participate.
Source 3: Flowers for wedding scene, wedding car, bouquet and performing arts: one of the important profit sources of flower shops, so if you want to open a flower shop well, you must have good relations with local wedding companies, wedding car teams and performing arts companies and establish long-term cooperative relations. After all, this profit is still relatively large.
Source 4: the company's opening basket: if it is in a small city with a good economic environment, there will be more businesses opening the company and a large number of flower basket businesses. This piece also needs a lot of advertising information to get a large number of orders, so how to spread your own advertisements in the market without spending too much money? The best way is to replace resources and negotiate with the heads of some local supermarkets and entertainment places. We are responsible for maintaining the flowers in front of their supermarket without charge, but they must give us a favorite advertising space, so that we can get a lot of free advertising resources and expand our business volume and brand awareness.
Source 5: Flower leasing business: If this business is opened, the profit of the flower shop will be very stable. Mainly with local government agencies and some institutions to talk about cooperation, to provide them with years of rental and maintenance of flowers and plants in the unit building. If the scale is large, you can advertise in some office buildings, and there are many customers who need it. The charge for office buildings is not very expensive, mainly the quantity. The profits of government agencies and units can be slightly higher.