1. Does the product have characteristics

For many enterprises, product quality is the basis of enterprise survival, and for catering enterprises, product characteristics are the basis of enterprise survival. This is especially true in the hot pot industry. The long-term development of the enterprise depends on whether the products are distinctive or not. Therefore, franchisees should first examine whether the products are distinctive or not when choosing a hot pot brand to join. Besides going to the headquarters in person, they should also do their homework before. A good hot pot brand pays great attention to the dishes and tastes. Before joining, franchisees can personally touch the dishes and taste them themselves to see if they can attract you, so as to be truly aware.

To understand the background and strength of the company, it is mainly to see whether it really has the ability to support the market of this product, that is, to see its company size, economic strength, market operation ability, advertising support and other follow-up support and services. At present, there are also many self-employed people who do the banner by pulling tiger skins, and do some work similar to brand packaging in some appearance, and also want to keep up with the trend of brand management, but they are extremely unsystematic, incomplete and unprofessional. Brand management is by no means superficial, but practical, which must have the strength to support this series of supporting work. Although the sparrow is small and complete, so is a good hot pot franchise store. The operation of hot pot restaurant must have a very complete business plan and related integrated marketing plan. The company's goals, values, business philosophy and customer-centered modern operation mechanism are all necessary for brand management, in which brand culture is the soul of brand management. When cultural activities with distinctive personality and rich connotation are effectively displayed in the channel, it will make a brand full of vitality.

The franchisees of mature brand companies in various places should be carved in the same mold, and they are unified in image, props, clerk services and other aspects. If you want to know the level of a company management training franchise store, it is very simple. Look at several stores in different regions and the situation will be clear at a glance. With such a company, from the first day, the company will make a detailed training plan for you. Even if your original experience value is zero, you don't have to worry at all. As long as you follow the training plan, you will become a qualified manager of a professional franchise store.