With the development of network and the growth of public comment network, comments are increasingly affecting people's consumption choices. A "bad review" may lead to a cold business. On the contrary, a good comment may bring a lot of money to the enterprise. Just a few days ago, the public commented on a 20 17 must-eat list, and many well-known restaurants were on the list. However, some people questioned how this list came from, and what were the criteria for judging it? Will these comments be brushed out by merchants?

In Dianping.com, users' praise and star rating are important indicators of the reputation of businesses, which will affect users' choice, so most businesses attach great importance to users' comments. For this reason, some businesses may have some luck, thinking that brushing some praise through "false comments" will be good for the reputation of their stores. It has created a large number of brush groups, and Taobao directly buys stars. , but also clearly marked. The following users of Samsung commented on 20 yuan, Samsung 40, four-star 50, five-star 60 and six-star 80, and the highest ranked seven-star user comments, a 120. You can also pay a monthly fee of 1800 yuan.

So blatantly brushing, forming an industrial chain, shows that the public comment has a lot of water and a low reputation. Not only that, there are not a few people who openly discuss the brushing skills in public comments in various forums such as post bars and earning customers. In addition, a post titled "Public Comments on New Users' Batch Brush Printing Technology Selling Technology" was published on People's Daily, which was dedicated to serving public comments and new users of Meituan.

In the brushing group, the distribution of rights and responsibilities is very clear. There are a large number of real online shopping users acting as killers in the brushing group. Brushing a brush group requires constantly recruiting new brushes and constantly replenishing new blood. In a large group of more than 10,000 people, some people will enter, and a large number of demand for brushing bills will continue to emerge. Such a brushing group is not uncommon, and tens of thousands of people rely on public comments for a living.

In addition to finding people to praise, there is also an "official channel", which is to cooperate with public comments: keyword promotion, group purchase, electronic coupons, electronic membership cards, and reservations. Among them, "keyword promotion" can "give priority to promoting businesses and continuously enhance brand exposure", which means that we search for food in public comments, and the results will be ranked according to objective factors such as popularity and favorable rate, but as long as businesses use "keyword promotion",

In fact, because there is no threshold for online comments, this kind of online water army-style false comments has a long history. Within Dianping.com, there is an integrity team completely independent of the business team. Their job is to constantly fight against deception, speculation and false comments. Their KPI assessment is not affected by sales performance, but only responsible for the fundamental interests of the company and the integrity of comments. However, with the continuous upgrading of the network water army, it is difficult for the Volkswagen team to completely curb this brushing behavior! However, due to the ever-changing forms of hype comments, there are still many fish that slip through the net!

I believe that at the beginning of its establishment, Public Comment was also a great company. Simply trying to make reference comments to consumers often backfired! I suggest you choose a store to eat or experience it yourself. Don't be fooled by comments.