Continuously repairing old traditions in historical changes: Dazhalan is the place where Beijing's old shops gather, and you need to tilt your neck when drilling into the hutongs here, because most of the old shops on both sides of the road have high buildings, and it's hard to see the names of the stores without tilting your neck, and when you look up in this way and walk out for about 200 meters, you'll be able to see Nei Lian Sheng's signboards. Nei Lian Sheng *** has four floors, the first and second floors for the business hall, the third floor for the non-heritage showroom and sales branch, the fourth floor for the office area. A plaque hangs over the door on the first to third floors, with the name of the store inscribed by General Zhang Aiping on the third floor, Guo Moruo's name on the second floor, and the old plaque of Neilian Sheng inscribed by Feng Jue on the first floor.

The store was relocated several times after its founding due to the war: the store's location was initially chosen in Dongjiang Rice Alley (present-day Dongjiaominxiang Lane), which in 1853 had not yet been developed into an embassy district but was not a place where an ordinary store could be located. Since the Ming Dynasty, the imperial court had set up the Ministry of Rites, the Honglu Temple and the Huitong Pavilion here, responsible for receiving foreign envoys who came to pay tribute, and Nei Lian Sheng was able to get a foothold here, mostly because of the patronage of the imperial officials. Nei Lian Sheng in the Dongjiang Rice Alley stayed for 47 years, until the invasion of the Eight-Power Allied Forces in l 900 years, Dongjiang Rice Alley was burned, Nei Lian Sheng was also destroyed in the fire. Zhao Ting in order to restore the Nei Lian Sheng and running around, raising funds, and finally chose the site of the House of Milk. In less than two years after the reopening of Nurse House, Yuan Shikai mutinied in Beijing, and Nei Lian Sheng was looted in the turmoil. Zhao Ting died soon after this blow, and his son Zhao Yunshu inherited his father's business and moved Nei Lian Sheng to Langfang Toujiao, renting a storefront outside the persuasive field. From this time onwards, Nei Lian Sheng broke the tradition of front store and back factory, and set up the shoe workshop in Bei Huo Fan Hutong, which was not far away from Lang Fang Tou Jie. 1956, the public-private partnership started, and Nei Lian Sheng relocated to Dajiejie. Its site was the former site of the Da Ren Tang Pharmacy.

New China was founded in 1949, breaking the specialization of men's boots and shoes, adding women's shoes (rust shoes, etc.), liberation shoes, and so on, this period of restoration - transformation period, Nei Lian Sheng experienced a basic change in business ideas, business direction.

From 1956 to 1958, the shoe store completed the change of its business direction and entered the period of "transformation - development", and the shoe store also became a state-owned enterprise by the private party, and at this time, the Neilian Sheng thousand-layer-sole cloth shoes became the famous brand products in Beijing and went to all parts of the country.

In 1970, Neiliansheng set up a production workshop, ending its history of front store and back yard (handicraft workshop). At this time, non-self-produced shoes were also included in the scope of sales. 1976 began to produce and operate leather shoes. 1977, restored the name of the famous old brand. 1986, a brand-new Nei Lian Sheng plant was completed, covering an area of about thirteen acres. 1988, a new business building with the Ming and Qing Dynasty architectural style and a business area of more than one thousand seven hundred square meters was completed. Since then, the sales performance of Neiliansheng has been rising and its market share has been increasing.

In 2001, the nature of the enterprise was changed to a limited liability company, and the employees became the shareholders of the company, which indicates that Neiliansheng has entered a period of development and growth. In the future, Neiliansheng will keep pace with the times, innovate and create brilliant again.