1. Make every effort to maintain the brand image and put the customer's interests first. When an enterprise faces a brand crisis caused by product quality, it should always take the mentality of "putting the customer's interests first" to actively deal with the crisis. First of all, enterprises should unconditionally recall unqualified products immediately and consciously stop producing and selling such products. At the same time, actively appease the victims, carefully understand the situation of the victims, apologize to the victims in time, compensate the losses, comfort the victims, and provide the services they need as much as possible to do a good job in the aftermath. Then the enterprise should investigate and understand the degree of damage and recovery of brand reputation and loyalty, and make a plan for the recovery and reconstruction of brand image through evaluation. In addition, in order to eliminate the negative impact of the brand crisis. Enterprises should communicate through the media, try their best to eliminate the negative impact of the brand crisis, restore and close the emotional distance with consumers as soon as possible, and let consumers and the public feel the new image of the corporate brand, feel the sincerity and credibility of the enterprise and regain their confidence in the brand.

2. Learn to extend the brand correctly and keep the brand strategy unified. Brand extension is the most important kind of enterprise brand management strategy.