Public relations plan -- Dream Garden Hotel opening ceremony public relations planning program Activity Background Dream Garden Hotel for the Dream Garden Group in Siping opened a four-star hotel, Dream Garden Group for catering services enterprises, the main scope of economic activities: North China, East China, Central China, South China, Southeast China's larger cities, in the Northeast Shen Chang Ha big four cities also has several hotels. Siping Mengyuan Hotel is the first hotel opened by Mengyuan Group in Siping, which is also the first four-star hotel in Siping. For a medium-sized city like Siping, Dreamland Group is interested in the importance of Siping's transportation hub; furthermore, the policy of revitalizing the old industrial base in Northeast China heralds the rejuvenation of Northeast China, so Dreamland Group would like to seize the market in Northeast China based on several large and medium-sized cities. As a new enterprise entering Siping, the popularity is not very high, and there are some competitors in Siping such as Siping Hotel, Jiping Hotel, Lihao Hotel and so on which have already had a certain reputation, so in order to get a firm foothold in Siping, the opening ceremony is the first salvo of public relations, so this opportunity must be seized. General theme of the event
1, Dream Garden - your dream home!
2, to give you the feeling of home - Dream Garden Hotel
3, you and I **** build a better home
4, your home by us to build the activities of the goal through the event, so that the people of Siping to understand the dream garden, recognize the dream garden, the dream garden has a perceptual understanding of. Activity program activity program
5, pre-finger
6, show sign publicity (set up finger 7, show sign):
(1) set up the location: to dream garden hotel as the center, 2KM within the scope of the main road
(2) set up the form: re-reporting, such as not permitted, then rent the existing suitable outdoor media located on both sides of the road (such as the public * * *) Car marquee advertising space)
(3) Quantity: each different text requires at least 5, *** at least 10
(4) Size, height: depending on the actual situation, the text can be as large as possible, and strive to be eye-catching
(5) Design requirements: require the use of the Dreamland Hotel standard logos and standard fonts
(6) Time requirements: 10 days before the opening of the set of (7)Purpose: to enhance visibility, arouse curiosity and establish a certain degree of reputation;
2, the opening of the public relations activities planning program
(1)Theme: Dream Garden Hotel for your birthday!
(2) Activity time: opening day.
(3) Activity location: Dream Garden Hotel.
(4) activity overview: to the dream garden guesthouse on the opening day of the birthday of 30 citizens each give a private room, he can invite friends and relatives to come to the private room dinner consumption, all the costs finally by the dream garden guesthouse on behalf of the payment.
(5) Activity details, notes:
1) Advertise the activity:
A, Time: 10 days before the opening
B, Media: Siping Daily, New Culture Newspaper
C, Page: 1/4 page
D, Copy content:
Title: Dream Garden Hotel for your birthday!
The first paragraph of the text: Dream Garden Hotel introduction
The second paragraph of the text: for your birthday activity introduction - Dream Garden Hotel will be XXXX XX XX XX XX XX XX XX formally opened for business, in order to celebrate the opening of the Dream Garden Hotel, held a Dream Garden Hotel for your birthday activity, a free gift of 30 private rooms for consumption.
Name conditions: Where the day of the birthday, and in Siping has a fixed residence of the public, can register to participate
Name registration date: from now on to XX month XX, every day, 8:00 a.m. - 6:00 p.m.
Qualification limit: limited to 30, first-come, first-served, while stocks last;
Name location: Dream Garden Hotel lobby office on the first floor
Name Note: With
Personal ID card, the original household registration; minor must be accompanied by a guardian; the elderly and infirm must be accompanied.
The rest of the note: to enter, must be fully clothed, otherwise the organizers have the right to refuse entry; the activities of the home of all interpretations of the Dream Garden Hotel.
2) first enrollment to reserve a room
Enrollment time: the day after the advertisement was published began, to the day before the opening deadline.
Registration instructions: with the day of the newspaper advertisement, with my ID card (or household registration, in case the ID card is false), in person at the Dreamland Hotel pre-booking registration.
Registration of other conditions: all minors, should be accompanied by their guardians to come; the elderly and infirm should be accompanied by their relatives; meals, need to be neatly dressed, or have the right to refuse to be seated.
Menu restrictions: choose the menu of the day from a limited category or categories of menus.
Number of dishes: Limit the number of dishes to a total maximum, e.g. 2 dishes per person, in order to avoid wastage.
Limit of drinks: choose from a limited category or categories of the drinks list.
Handling of incomplete orders: Be informed that if the food ordered is not finished, a small penalty will be imposed, like eating out of a buffet, or they will mess up their order.
The number of names exceeds 30, then the first-come-first-served method, until the quota is full. In order to prevent order chaos, should be prepared to queue up the number of chips, come one to send a, with the number of chips to handle, so as not to mess.
Note in the advertisement: the right to interpret the activity belongs to the Dream Garden Hotel; activities to send a birthday cake, and hold a **** cut birthday cake ceremony.
3) the day of opening:
A) take pictures to commemorate: all the guests of the same birthday and Dreamland Hotel management representatives to take a group photo to commemorate (such as the photo needs to be in a certain range, such as the Dreamland Hotel, such as the use of the hotel, then it should be signed with its portrait right to use the agreement)
B) held the Dreamland Hotel, please set the price of the food pricing pricing staff to extract and hire the receipt of the awarding ceremony.
From the adult guests attending on the day, by drawing lots (i.e., draw that is to know), draw 30 pricing officer, issue a letter of appointment, and invite them to come to the Dreamland Hotel to participate in the activities of the evaluation of the price of the food on XX month XX day (should choose Sunday).
4) soft articles: in line with this activity, try to "Siping Daily" and other food version, published soft articles to the opening celebration of a different topic, by reflecting the spirit of the catering industry in Siping civilization of the new style, to achieve the purpose of the publicity of the Dream Garden Hotel.
3, after the opening of a series of public relations activities
(a)-theme: dream garden hotel please set the price of food!
(1) Activity date: about 10 days after the opening of a Sunday
(2) Activity time: 8:00 a.m. - 10:00 a.m.
(3) Activity location: Dream Garden Hotel
(4) Activity overview: 30 pricing staff were hired to propose a number of dish names of a number of categories. A number of categories of a number of dish names, collective assessment of their food prices
(5) activity notarization: 10 days before the opening, should get in touch with the notary public, agreed to notarize this activity, notarized results, published in the lobby in a prominent position.
(6) pricing staff selection:
Selection mode one: the opening day, by lottery, drew 30 guests willing to participate in the activities;
Selection mode two: after the opening of the daily randomly selected 3 to consume the guests (in the guests are willing to, under the premise of the free time), to serve as pricing staff.
(7) Activity preview: on the 3rd day after the opening, send out the advertisement of the activity of the Dream Garden Hotel to ask you to set the price of the dishes
(8) Payment of the participants in setting the price of the dishes: X yuan per person, at the end of the activity, paid in the form of red packets, and ask them to sign to show that they received the wages paid by the Dream Garden Hotel
(9) The names of the dishes that need to be set at a fixed price of the dishes: chosen by the Dream Garden Hotel.
(10) to determine the method and process: remove the highest score, the lowest score, take the average score; to prepare the relevant forms, stationery, to determine the specific process
(11) notarization: in advance, the activity will be contacted with the notary public, to obtain its support. Notary public to carry out on-site notarization, notarization, hanging the notarized seal of the price board
(12) after the publicity: the second or third day of the event, published in the newspaper to announce the results of the determination of the price of the food, thank the notary public and pricing officer, and invite the public to monitor, check as the content of the advertisement,
At the same time, the publication of the Dreamland Hotel, please assess the chef's activity preview.
4, after the opening of a series of public relations activities
(ii) - theme: dream garden hotel please evaluate the chef!
(1) Activity start date: evaluation of the second day after the start of the price activities
(2) Selection method: the second day after the start of the price activities, every day for each chef, randomly selected its cooking 5 dishes, please enjoy the dishes of customers, the quality of the dish attributes such as taste, color, aroma, shape, etc. for scoring (scoring registration form to facilitate the operation of the guest, it is best to Just check the box on the line), and ask customers to sign; for customers to participate in the rating, each person to give a beautiful souvenir. Collection of daily scores, to add up, you can derive the total score of each chef, which can be ranked.
(3)Activity publicity: lobby and periphery, to play the relevant publicity slogan banner
(4)Selection results and the process of photographs, can be selected after the end of the next day or the third day, published in the newspaper; Newspaper at the same time published the Dreamland Hotel please evaluate the service activity preview, at the same time, the Dreamland Hotel waiter work standards are listed.
5, after the opening of a series of public relations activities
(3)--Theme: dream garden hotel please evaluate service!
(1) Activity start date: the second or third day after the end of the evaluation of the chef, the first day after the publication of the event preview.
(2) Selection method:
1) Every day, we ask 5 customers to fill in the "service personnel rating form" when they buy the bill, and rate the waiter who provides service for them according to the standard of work of the waiter of the Dreamland Hotel, and then add up the rating form every day to form the total score of each waiter, so as to rank the rankings.
2) pay attention to equalize the number of times each waiter is scored, keep the general consistency
(3) give the scoring customer an exquisite gift
(4) activity publicity: lobby and periphery, to play the relevant publicity slogans and banners
(5) the selection of the results and the process of photographs can be selected after the completion of the next day or the third day, published in the newspaper; Newspaper at the same time published Dreamland Hotel please evaluate the service activity preview.
6, after the opening of a series of public relations activities
(4)--Theme: designated green vegetable activities
(1) Activity: 10 days after the opening of the beginning of the search for the nearby farms, to find some of the more desirable, and its signing of the green vegetable supply contract and take some pictures, and then. In the hall of the Dream Garden Hotel in the right place, show these photos, especially to show some of the photos with bug eyes.
(2) After the contract is signed, it will be published in the newspaper with the signing of green vegetables and the meaning of green vegetables; it will pass on the information that the Dream Garden Hotel has used the green vegetables to the public. A preliminary understanding.
2, through the opening of public relations, to give the public a refreshing feeling, leaving a deep impression on the public.
3, through the "fixed food price" activities, to leave a deep impression of the public food prices reasonable.
4, through the "assessment of the chef" activities, so that the public know that the Dream Garden Hotel has excellent chef.
5, through the "evaluation service" activities, let the customer understand the dream garden hotel quality service.
6, through the "green vegetable field" activity, make the green diet concept y rooted in the people's mind, and in the public mind to form the dream garden hotel for green hotel good impression.
Unit: Jilin Normal University