During the Sui Dynasty, the prosperity of the whole national culture also brought about the development of food culture. But in many cooking methods, barbecue food still occupies an important position. At this time, the barbecue has made detailed requirements for fire and materials. Sui Shu. Wang Zhaochuan]] Right there; ; New fire and old fire should have different views. It can be seen that the barbecue attainments at that time were already deep.
In the Song Dynasty, cooking methods were more diverse. Barbecue food is also more exquisite and diverse. There are many kinds of barbecue foods recorded in [[Meng Lianglu]] 10. This is also the heyday of ancient barbecue. During the Southern and Northern Dynasties, the production technology of barbecue was further developed. This is recorded in [Qi Yao Min Shu]]. The barbecue at this time is not only exquisite in materials, but also more elegant in style. And there is a great breakthrough in the formula of seasoning.
The Yuan Dynasty was ruled by Mongols. At that time, roast sheep was a royal delicacy. During the Ming and Qing Dynasties, barbecue food became more popular. According to historical records, there were barbecue vendors on the streets of Beijing in the 25th year of Kangxi in Qing Dynasty [1686]. In [[A Dream of Red Mansions]], Cao Xueqin once wrote about the barbecue venison in the Grand View Garden, but at that time. Barbecue dishes are also the main courses of various banquets.
Today, compared with ancient times, the main difference of human barbecue food is that the basic method has not changed much in utensils, materials and varieties, and it is still an extension of ancient methods. Relatively speaking, the evolution of barbecue in China is better, and the form of barbecue and food processing in China is very different from that in primitive society. The difference between western-style barbecue and primitive society is even smaller. Chinese barbecue is the most familiar kebab in Xinjiang in recent years, but Xinjiang people are tired of kebabs. For so many years, they have been guarding mutton kebabs to conquer the world without innovation. In the long run, the term Xinjiang has only archaeological value in the barbecue industry. In recent decades, the biggest contribution to China barbecue is Shandong barbecue, which is the mainstream of the catering industry. Shandong people have enriched the variety of barbecue and improved the barbecue equipment. The barbecue equipment in Shandong is very industrialized, and there are many well-made products. With the pace of Shandong people going to the whole country in recent years, the power of Shandong barbecue will rise rapidly in the next few years. Signs of Shandong barbecue have sprung up in the streets. The profoundness of China's food culture cannot be ignored. Although barbecue in other regions can't shake the status of barbecue in Xinjiang and Shandong in a short time, its unique taste and rich varieties will eventually become an important part of barbecue in China.
The above is my understanding of the origin and present situation of barbecue. Let me talk about my personal opinion. With the increasing number of laid-off workers and unemployed people, the barbecue industry, once regarded as a small business by others, is gradually favored by more and more small and medium-sized entrepreneurs because of its advantages of less investment, quick effect, high profit and no liquidity. This has formed a situation in which thousands of troops are on the single-plank bridge. At present, the barbecue market is mixed. On TV and the Internet.
But is the barbecue industry really promising? Personally, I think there is. But when I say promising, I mean a regular barbecue restaurant with a business area of about 100 square meter.
Below, I will briefly explain some misunderstandings in the current barbecue industry.
1. No technical and management experience. You can also ask the master to open a shop yourself.
Businessmen often say that market forecasting is indispensable. It is impossible to operate blindly.
Cooking according to population and doing business by forecasting all these experiences emphasize that doing business cannot be separated from the correct forecast of the market.
In addition, opening a shop must be familiar with the industry and varieties. Don't blindly follow the trend. This is what we often say. Business is good, not unfamiliar.
As far as barbecue shops are concerned, if you want to run a barbecue shop well, you must first have at least some common sense and professional knowledge. General knowledge includes management knowledge, operational knowledge and all kinds of basic market economy common sense. This knowledge is applicable to all industries. Professional knowledge. If it is a barbecue shop, professional knowledge refers to the unique barbecue industry, such as the application of spices, cutting, barbecue baking technology and so on.
Now I often see some so-called barbecue chefs on the Internet. Tell the novice to help you open a shop. I don't think this method will work.
The chef who wants to help you open a shop says that he has 5.6 years of barbecue experience, is familiar with store management, and has mysterious taste skills. He can use his skills to help you run a barbecue shop.
Now let's put ourselves in each other's shoes.
If you are a barbecue chef now, you have 5.6 years of barbecue experience, are familiar with store management and have mysterious taste skills, what should you do?
Everyone knows that being a boss is very comfortable. It's hard to work. Now I run a more formal barbecue shop, and the investment is not very high. I mean I have such management experience and skills. Then why not open your own barbecue shop, be your own boss, expand your career a little bit and realize your dream? On the contrary, I have to work for others. I earn a meager salary of about 2000 yuan a month by buying technology. It depends on their faces.
If you ask 1000 people, you have 5.6 years of barbecue experience, are familiar with store management and have mysterious taste technology, then do you want to be your own boss to open a barbecue shop, or do you want to leave your hometown to work for others? Look at the boss's face and listen to others' instructions? I think 1000 people will choose to be their own bosses. They should do small things for themselves. This is also their own legacy.
Now, I don't need to say it. You know what those barbecues are all about. This question is actually very simple.
2. Some people don't invite masters. They study by themselves. They will resume business in less than a week.
To tell you the truth, I think it's funny. Everything comes out bit by bit. Even if you go to school, you go to primary school first, and then accumulate a little when you get to middle school and university. Even if you eat, do you want to chew some?
The barbecue industry is simple. What can you learn in those days? You should know that what you have learned is very important for your future career. It is related to the smooth development of your investment.
What can you master after studying for a few days? I don't understand. Is it easier for you to train a future boss where you study than to train an ordinary employee in a hotel? There is an old saying in China that you can make money as a teacher. The highest goal of economy and society is profit. That's understandable. However, as a training institution, you should learn to fish for life, not a fish. If it is only for the purpose of profit, regardless of the future development of students, I think this is the sorrow of training.
In addition, here to advise friends who have barbecue ideas. Don't rush to start a business. You should lay a good foundation first. What you need to learn is what you will rely on to eat in the future. You won't go to a crash course in love talk. No one can eat a fat man in one bite. All bosses, big bosses and small bosses are constantly maturing in the unexpected growth of the market economy. No one can do it quickly. You just need to learn to swim first. Travel. If you are fast, you are probably joking with your life. This is the same as doing business. Only if the business is not done well will you not have to pay the price of your life. However, it costs you money to sell back the lessons.
3. How to choose a storefront and a stall?
Personally, I think both storefronts and booths are ok. However, if funds permit, I prefer to be a storefront for the following reasons.
1. With the development of economy, the catering industry is also undergoing tremendous changes. Today's customers are no longer stuck in the previous stage of just having a full meal. With the increase of catering industry and the improvement of food varieties, more individuals have the opportunity to choose a meal. Now customers pay more attention to the decoration grade, service level and catering culture of the store besides eating enough. It can be said that customers' food awareness has changed from food and clothing consumption to leisure consumption. Change. This means that this store will have a broader prospect and development than street stalls. Of course, I also agree to make a street stall. However, if a stall wants to develop, it should also be graded. Don't want a car, or just set up a barbecue stall. In that case, you will not be competitive. You can only be considered a street vendor.
In addition, the most important constraint of street stalls is that with the increasing awareness of citizens' environmental protection laws and the supervision of urban management departments on beautifying cities, street stalls are becoming more and more difficult to do. Now Beijing, Shanghai and other big cities have banned street stalls.
It is estimated that other cities will start to implement it in the next few years.
By then, you will become a shop. Not only will it lose money, but also, because other stores have opened barbecue shops early, the customer base has been established and the scale has also increased. You are making a new store, which is equivalent to starting from scratch. It is difficult to cope with the competition in the regional market.
4. the location of the barbecue shop
I think the location of the barbecue shop is very important.
Suggest that friends who want to barbecue choose the following places.
1. Don't choose a business circle.
Reason. I mean the bustling areas of shopping malls such as home appliances, clothing, agricultural products and ornaments. Although there are many people here, it is not suitable for the barbecue industry, because the people who go in and out of the commercial street are mainly busy shopping and some shopkeepers. Business and shopping are basically busy people. It's impossible to be in the mood to have something to eat and drink in your barbecue shop. Even if you are hungry, you will choose fast-paced eating methods such as fast food.
2. The vicinity of entertainment places such as karaoke bars, dance halls and entertainment cities cannot be used as the location of barbecue shops.
Reason. First of all, you have to change your position. Although it seems that there are many people in this place, it is basically used for entertainment and consumption. Generally, guests from karaoke bars, dance halls, entertainment cities and other places have basically drunk a lot. They are in a state of physical and mental exhaustion. They are generally eager to go home and rest, and will not spend money in nearby barbecue shops. Unless there are a few alcoholics, this situation is rare. Therefore, I think karaoke bars and dance halls.
I think the location of the barbecue shop should be in an area where residential areas are concentrated, preferably in an area where the catering industry is concentrated. It would be better if there was a barbecue street.
The reasons are as follows.
Residential areas are concentrated residential areas. General guests and family gatherings will choose to spend money nearby. Barbecue is very suitable for several friends or family members to eat, drink and chat together. So opening a barbecue restaurant here will be very popular with guests.
The catering industry is concentrated in this area. The purpose of the guests who come here for consumption is very clear. Is to eat and consume. Therefore, opening a restaurant and barbecue here will also give guests a better choice when choosing a dining place.
Decoration and service, etc.
According to my personal experience, there is no need to install high-end barbecue shops. After all, the barbecue industry and hotels are different in the form of snacks. If the barbecue restaurant is decorated magnificently, it will give the guests psychological pressure. I think your decoration is good, and the price is definitely right. In fact, the barbecue industry is still dominated by the public. It is basically a leisure place for drinking and cutting mountains. If it is too formal, it will give the guests a feeling of depression.
Therefore, I personally think that the decoration of the barbecue store should be simple and not cumbersome. Be natural, not upscale. It is best to make the guests feel comfortable. If your funds permit, you can also decorate the decoration with your own storefront and flavor characteristics, highlight the barbecue culture and make your own storefront decoration characteristics.
From the operational point of view, if customers are satisfied with the whole process of food consumption, they will come back to this store the next time they need to have a meal. Over time, customer satisfaction will rise to loyalty to this store. They are not only regulars and regulars here, but also often introduce their relatives and friends to spend money with their own experiences. This is what we call repeat customers and benefits, which is very beneficial to improve the visibility of the store and expand the market.
[2] The quality of catering products is the foundation.
To satisfy customers, we should not only win by the price of Youhu Lake, but also make customers feel that the experience of dining here is worthwhile after consumption. The food is delicious, the environment is elegant, the service is thoughtful, and the product quality is superior. Then their satisfaction with your store will be by going up one flight of stairs.
Put the quality of catering products in an important position and win customers' satisfaction with high-quality products and services. This is the business philosophy of service marketing.
2. Relationship with customers
Old customers. Develop new customers. It is very important to have more old customers in the catering industry, because it is much easier to keep an old customer than to develop a new one. Old customers not only have spending power, but also have strong propaganda function. As catering industry operators, they should record all kinds of information of old customers in their impressions. When our restaurant introduces new dishes and activities, we should inform them to participate or taste them for free. You can also analyze whether the composition of the dishes is reasonable and adapt to the needs of customers in time according to the situation of old customers.
Customer loyalty is formed over time. You shouldn't rush it. In order to get old customers, operators must take the initiative to show concern for customers and provide some intimate services and discounts.
For the barbecue industry, unless it can continue to open branches in different places, the general business circle is relatively small. Now, because of the convenient transportation, our customers have a lot of choices in choosing dining places. Therefore, retaining old customers and developing new customers have become important conditions for the survival and development of food stores.
Three Skills of Cultivating Loyal Customers
[1] Grasp the innovative consumption mentality of customers.
In the era of rapid economic development and rapid increase of catering industry, customers' consumption mentality is innovative. When this happens, you should adjust it in time. What is the reason why customers are attracted away? Is it because of the facilities? Food? Or is it because of the service and price?
Both food and beverage products are equipped. Environment, food, service and price * * * But dishes are the core part of the catering industry. Good wine needs no bush. It is said that product quality itself is an important condition for smokers. Secondly, between price and service, service occupies a more important position. We must deal with the relationship between these projects. We must grasp the customer's novelty consumption psychology. Don't blindly reduce the price. We can only win a small number of customers by reducing the price. But in the end, other stores will follow suit. This is a vicious circle. Price reduction is popular. Once excessive, it will turn into vicious price competition, which will also bring serious consequences. It will not only directly reduce the profit of food sales, but also force some food stores to make a fuss about the cost, resulting in a decline in service level and customer dissatisfaction. So don't blindly choose to make a fuss about price reduction to attract customers. You must first know where the gap between yourself and your competitors in the same industry is. How many targeted countermeasures can you make?
If you have any questions, you can check online, or you can go to Baidu's "barbecue" post bar to see.