This is the advertiser function of WeChat. Through the advertiser function, public account operators can accurately promote their services to WeChat users of different genders, ages and regions and gain potential users. WeChat official account certified by WeChat can apply for launching service and become an advertiser. Display location: at the bottom of the full-text page of the graphic message.
application conditions/eligibility
the public account (subscription number, service number) that has passed wechat authentication is required for the public platform advertiser function.
after the advertiser's application is submitted, it will be reviewed within 2 working days. In case of weekend or holiday, it will be postponed to the next working day.
Application opening method:
The public account (subscription number, service number) that has passed the WeChat authentication is required to open the public platform advertiser function.
Enter the public platform = "Advertiser =" Apply for opening = "Agree to confirm the agreement =" Select your main industry and industry qualification materials and submit them for review.
note: only one industry type can be selected and cannot be modified after submission.
Of course, you can also contact merchants yourself and send them soft-text advertisements, which is also a common way.
WeChat WeChat official account is an application account that developers or merchants apply for on the WeChat public platform. It has become a mainstream online and offline WeChat interactive marketing method through WeChat official account, and many enterprises are also using this method to promote their products or services. Through WeChat WeChat official account, merchants can realize all-round communication and interaction with words, pictures, voices and videos of specific groups on the WeChat platform.
before implementing wechat WeChat official account promotion measures, entrepreneurs should learn relevant wechat marketing knowledge. Usually visit the QQ group of WeChat marketing. In these QQ groups, visitors can see what everyone is talking about and learn many methods of WeChat marketing. The company should try its best to pass the WeChat certification earlier, because the later it is, the more difficult it is to handle it, and the WeChat certification is very important to enhance the trust of enterprises.
so how do entrepreneurs use wechat WeChat official account to promote their companies? Pushing small knowledge and tips doesn't necessarily push articles every time. It is also a good way to promote some small knowledge, tips and jokes, as long as it can help potential customers and readers. Because the amount of information is small, it will not affect the life of subscribers, and it can learn new knowledge. Such a public account is very popular.
offline wechat sign-in courtesy for public accounts, if you can't log in to mobile phone wechat, you can't enjoy the benefits of finding nearby people and shaking, so you can only work hard on external publicity and use wechat QR code to attract fans. Although the public WeChat can't attract fans as early as Weibo forwarded prizes, it can increase fans by signing in for offline activities. Suitable for gathering places such as exhibitions, conferences, cinemas and cafes.
micro-life membership card wechat's micro-life membership card is a marketing method for landmark shopping centers. You can get micro-life membership cards by scanning the QR code of shopping malls through wechat, and enjoy merchant discounts, information about merchant discounts and some privileged preferential policies. Suitable for restaurants, shopping malls, supermarkets and department stores. A careful public account maintenance specialist who accompanies chatting can find that the public platform has already provided basic functions and can initiate conversation communication with WeChat fans. However, the more fans there are, the greater the labor cost of accompanying chatting, so it is necessary to consider whether to adopt this method according to its own business scope.
There are 211 custom items that can be set online in the background of the cleverly set custom reply public platform. If you simply set keywords such as hello, location and introduction, it will be too mediocre, but it will make new fans feel boring. On this basis, you should use your brains. For example, first set the content of automatic reply: "I'm very happy to pay attention to our XXXX, please reply with the number 1 to understand us, enter 2 to understand the discount, enter 3 to understand the gift, enter 4 to understand the location" and so on, which will cause new fans to interact. After the fans enter the number, they can also set the next content to make the customized reply more interesting step by step.
Micro-community Interactive Micro-community is an interactive community based on WeChat public account, which can be widely used in WeChat service number and subscription number. It is a favorable tool for WeChat WeChat official account operators to build popular mobile communities and enhance user stickiness. Micro-community solves the problem that users can't communicate and interact directly under the same WeChat public account, and changes the "one-to-many" one-way information push mode of public account into the "many-to-many" communication mode between users and between users and platforms. Two-way communication brings users a better interactive experience and makes interaction more convenient and carefree.
Based on topics and interests, combined with posting and replying, users are urged to turn from passive information recipients to creators of mobile Internet information, and * * * complete the production and dissemination of content in the interaction between public accounts and users and users. Micro-store WeChat store is based on WeChat payment, including functions such as adding goods, commodity management, order management, shelf management and rights protection. Developers can use the interface to add goods in batches and open stores quickly.
users must complete wechat authentication and access the service number of wechat payment before they can apply for opening the function of wechat store in the service center. The conversation function can initiate conversation communication with WeChat fans, but the more fans, the greater the labor cost of chatting, so it is necessary to consider whether to adopt this method according to its own business scope. Cleverly set the custom reply public platform. There are 211 custom items that can be set in the background. If you simply set keywords such as hello, location and introduction, it will be too mediocre, but it will make new fans feel boring. On this basis, you must use your brain.
for example, first set the content of automatic reply: "I'm very happy to pay attention to our XXXX, please reply with the number 1 to understand us, enter 2 to understand the discount, enter 3 to understand the gift, enter 4 to understand the location" and so on, which will cause new fans to interact. After the fans enter the number, they can also set the next content to make the customized reply more interesting step by step.
Micro-community Interactive Micro-community is an interactive community based on WeChat public account, which can be widely used in WeChat service number and subscription number. It is a favorable tool for WeChat WeChat official account operators to build popular mobile communities and enhance user stickiness. Micro-community solves the problem that users can't communicate and interact directly under the same WeChat public account, and changes the "one-to-many" one-way information push mode of public account into the "many-to-many" communication mode between users and between users and platforms. Two-way communication brings users a better interactive experience and makes interaction more convenient and carefree.
Based on topics and interests, combined with posting and replying, users are urged to turn from passive information recipients to creators of mobile Internet information, and * * * complete the production and dissemination of content in the interaction between public accounts and users and users. Micro-store WeChat store is based on WeChat payment, including the functions of adding goods, commodity management, order management, shelf management and rights protection. Developers can use the interface to add goods in batches and open stores quickly.
users must complete wechat authentication and access the service number of wechat payment before they can apply for opening the function of wechat store in the service center. Pay attention to the details of WeChat content. In WeChat content, it is very important to choose appropriate pictures. You often go to relevant Weibo or websites to get pictures from some industries. When using it, you should pay attention to the matching of pictures and texts. Segmentation plate, because the plate is for different levels of customers to choose to share, but also to give readers a choice.
It is best to push content in the evening or afternoon, because it is necessary to consider that readers have enough time to read and push content during the day, which is suitable for product promotion. At that time, customers can order products and bring real sales of products. Pay attention to the service quality of WeChat marketing. Do enterprises learn service 511 first? 1111 WeChat customers, how many users do not represent the marketing ability, it is only a quantity, the interactive value and attention value of users are the core of WeChat marketing, and more topics are created to communicate with readers, and more topics related to readers' concerns make the whole public account active.
Pay attention to the activity of WeChat official account. If the water doesn't flow, it will become stagnant water. Similarly, if the public account has no activity, it will be a dead number. Therefore, daily content editing is an active core value. If you fish for three days and surf the net for two days, it will have no value. Combining the local humanistic environment, WeChat marketing should combine the consumption concept, geographical culture and regional culture of the local market, otherwise all the content and hard work will be in vain. Enterprises operating WeChat marketing should have independent opinions, promote industry development as the leading factor and serve customers as the guiding factor.