Maybe your title is not attractive enough to make people want to read.

Maybe there is only one data difference between your title and a good title.

For example, "formula of necessary title for copywriting"

"Seven Title Formulas Necessary for Copywriting"

So ~ which of these two titles do you prefer? After reading this article, you will find the charm of data.

Get down to business

Such as: monthly salary, methods, cheats, routines, formulas, secrets, sharing numbers, forwarding numbers. . .

"3 copywriting cheats will increase your advertising click-through rate 100%"

It only took me three months to reduce it from 220kg to140kg.

From 220 kg to 140 kg, I only made one action.

After three years of business, I bought a 300-square-meter villa for my parents.

1. Data irrelevant to the selling point of the article can only be called numbers, which is meaningless.

For example, "this school used 200 classes and 300 cases, which made my salary rise a lot."

Analysis: the number of courses and cases has nothing to do with the theme of "salary increase after study". If the selling point is salary increase or salary increase, it can be realized in a short time or in some way.

Then it should be changed to: I have only studied here for three months and my salary has doubled.

2, find an energy index and plug in a stimulus number.

Such as: "Xiaomi's marketing strategy is in this article! 》

Analysis: There is no strong data stimulus, so you can put in a data to attract readers' attention.

Changed to: "The secret of Xiaomi's profit of 30 billion RMB is all in this article! 》

3. Use numbers to reveal the purchase point of the text.

For example, the secret of Xiaomi's profit of 30 billion yuan is in this article! 》

Analysis: revealing the content of the article with numbers can make the article look drier. Talk about the content in this article in detail.

Changed to: "The secret of Xiaomi's profit of 30 billion RMB is all in this 72-page PPT! 》

4. Turn small numbers into big numbers by comparison.

For example, "Xiaobai's copywriter finally earned 7,000 yuan a month to share my history of blood and tears."

Analysis: To put it bluntly, the monthly salary is 7000. There is no contrast and the reader has no concept. Very small, little effect. At this time, if there is a contrast, let the reader make up for it.

Changed to: "The monthly salary rises by 10 times a year, sharing the history of blood and tears of a copywriter Xiaobai"

5. Visualize the value of the article content with numbers.

Such as: "How to write a distracted copy?" (Original title of Zhihu)

Analysis: What is daydreaming? You can visualize it with numbers.

Changed to: "The difference between a monthly salary of 3,000 and a monthly salary of 30,000"

Looking at a table comprehensively can make you feel the convenience brought by data more clearly and intuitively.

Summary:

There are certainly more ways to make copywriting better. Just let you know how to use data flexibly, and make your copy title more specific, convincing and attractive. The above is the summary of teacher Ma 100' s copywriting course. I hope to become a qualified copywriter as soon as possible through study and summary.