"Send 50 likes to Hong Kong and Macao" and "Send 20 likes to mobile power" ... Recently, many netizens in Hangzhou received WeChat from friends. After Weibo's marketing, merchants aimed at WeChat circle and regarded it as an interactive marketing platform with low cost and fast popularity.
Is there really such a free lunch?
Miss Huang, a white-collar worker working in Hangzhou, can be said to be a WeChat expert, who is particularly keen on forwarding and sharing all kinds of information in her circle of friends. Recently, she has received many "like" messages from her friends, and the gifts provided by the merchants are also quite awesome.
Miss Huang herself took part in the most popular four-day and three-night solo tour to Hong Kong and Macao recently, with 50 praises. "It's too easy to collect 50 praises, and the prizes are really exciting. Soon after forwarding, I received praises from dozens of friends, and many of them also forwarded this content together. "After the collection was full, Miss Huang sent screenshots to the participants and filled in personal information according to the rules, expecting to receive experience coupons for free travel.
"Later, a friend who also participated in this activity did receive an experience coupon, but it was not a completely free trip as the merchant said." Miss Huang said that after a friend arrived at his destination, he had to accept the compulsory consumption of the merchants, but he spent a lot of money.
In the end, when Miss Huang received the experience coupon from the merchant, she chose to refuse the visa. "If I hadn't seen my friend cheated, I would have fallen into the trap of the merchant."
There are many people who have the same experience as Miss Huang. Miss Cai, a netizen, is a college student and has participated in several such activities in succession. On this basis, some experiences are summarized. "There are too many favorable information provided by various businesses, and it is difficult to distinguish between true and false. The key is to learn to filter. I choose a more affordable gift. I will not participate in activities with obvious consumption traps and high gift value. " Miss Cai revealed that the gifts she got through praise collection were relatively small and practical, such as a few yuan voucher and a free goods Prize. Miss Cai said that in addition to some activities of local businesses, she will also participate in praise activities in some surrounding cities, but although she has been full of praise, many businesses have not responded.
The reporter found in the WeChat circle that recently, the "like" of WeChat has become a new marketing channel for businesses. Event publishers are involved in real estate, automobile, fitness, catering, entertainment and other industries. The activity rules of most businesses are basically the same. First of all, we must pay attention to the business WeChat. The "likes" collected by participants must be confirmed by the front desk, and each micro-signal can only be redeemed once. However, in terms of the limit of the amount of gifts exchanged, some merchants marked it as stock lasts, some merchants marked the limit of the amount, and some did not give any explanation.
Relevant persons of the Consumer Protection Committee reminded consumers that all kinds of businesses rely on WeChat for praise, which seems to send benefits, but in fact there are hidden consumption traps. Ten activities and eight holidays, frequent praise also made friends circle advertisements overwhelming and lost the true meaning of contact feelings. Consumers should hold the mentality of rational consumption and praise it reasonably!