I think this is their official corporate PR response, this ambiguous response, neither say they are wrong, nor say they are right, the most insurance. If you lose, you have a reason to say that you didn't know it was wrong; if you win, you have an excuse to say that you really don't understand why you're targeting our business so much, and that it's clear that our business isn't at fault in any way. This is their usual trick on PR.
Now the case of the alleged use of Bruce Lee's image by Zhenkongfu Catering has been well known. Now the case has begun to go through the legal process, but the outcome is still unknown, and now the response of the real Kung Fu restaurant is just to mix the food line of sight, to deal with the public.
But the response of the real Kung Fu restaurant also reflects the arrogance of their big business, the real Kung Fu restaurant has been opened for sixteen years, the franchise is also spread all over the country . Now their thinking must be, I'm a big business trying to fool the masses with this ambiguity.
For example, before the Tencent video, is also relying on their own is a big business, when the NBA president insulted China, the NBA's game CCTV have shown attitude not broadcast, this one loss is very huge, a few hundred million at least. But Tencent video for their own interests, the excuse for the fans, do not want to let down the fans' expectations, broadcast the game. In fact, it is a big business rely on their own strong capital, blatantly fooling the masses.
Now China's intellectual property rights and trademark registration law is not very perfect, which is what makes the real Kung Fu catering feel emboldened, afraid of their hearts have long been secretly believe that this lawsuit they are assured of victory, so the PR release responded to such an innocent, ambiguous.