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What is a rookie direct delivery? What do you mean, rookie direct delivery?
Cainiao Direct Delivery is the express delivery system of Danniao Logistics under Cainiao, aiming at building a three-dimensional distribution network in the same city.

The rookie direct delivery service products include O2O city distribution, B2C warehouse distribution, B2C home improvement, B2B city distribution and B2B trunk line. The service capacity covers more than 350 cities, with 3,000 sites nationwide and a distribution capacity pool of more than 4 million.

In this same city distribution network, Danniao Logistics is a landing distribution brand officially launched by rookie in the first half of 20 19. It has integrated many regional distribution companies such as Dong Jun Logistics, Vientiane Logistics, open sesame Logistics and Sheng Bang Logistics, and positioned itself as B2C warehousing and distribution business of lifestyle supermarket.

Brand history of rookie direct delivery

June 20 15, Cainiao.com announced that it was the first in China to launch the integrated logistics service of home improvement e-commerce platform, providing home improvement users with "home delivery and worry-free installation" service, and 2 108 districts and counties could realize the integration of delivery and installation.

In recent years, providing local delivery service for Tmall Supermarket has also become one of the important businesses of rookie. I have used the names of Tmall Direct Delivery, Rookie Alliance, New Distribution Alliance (New Retail Distribution Alliance) successively, and now it is officially named Rookie Direct Delivery, which also makes the business scope of Rookie clearer.