Chat with colleagues in the company after work. Xiao Zhang suggested that life in big cities is too tiring. It is better to save 200,000 yuan and go back to my hometown to start a business in the third-and fourth-tier cities. Another colleague said: there are too few opportunities in small cities, which are not as good as the markets in big cities. I advised him not to go back. I said: actually, there is a project in the third-and fourth-tier cities that is very suitable for doing.
There are still 10 minutes to get off work, and the work at hand is finished. Everyone is waiting to get off work. At this time, my colleague Xiao Zhang suddenly sighed and said that living in a big city is too tired. Sometimes I really want to go back to my hometown to start a business in a third-and fourth-tier city.
Another colleague, Xiao Li, said: Starting a business in a small city is not that simple. There are few people and few opportunities. Everyone is running to big cities, and there are not so many business opportunities to do.
When Xiao Li saw that Xiao Zhang was silent, he suddenly woke up and said, Now the population in small cities is losing rapidly, and there are many opportunities in big cities. You can set up stalls to sell snacks in places with large traffic, and your monthly income is considerable.
Xiao Zhang said: But the cost of big cities is also high. Rent a storefront casually, the annual rent will be 6.5438+0.8 million, and all kinds of labor costs and inputs are not small.
Xiao Li retorted: You should take a long-term view. The cost of light is high, and the return is high. Small cities have low costs, but no turnover. All your investments were in vain.
Xiao Zhang stopped talking. He thought for a long time, and there may be nothing to refute.
This is one of the things that came to my mind. I said: What you both said is reasonable, but small cities also have the advantages of small cities, so I think an industry can develop in small cities.
Two people happen to coincide to ask me what industry.
I said that although the labor force in small cities has indeed flowed out, there are also some permanent residents, such as the elderly and children, who can do some businesses or industries around them according to their own needs.
Xiao Zhang is obviously interested. What do you need to do around the elderly and children?
I said, because young and middle-aged laborers mainly go to big cities, it is often some old people and children who stay in small cities, but everyone has daily needs, such as getting some fresh food for the elderly and some sunset industries.
Xiao Zhang still didn't understand, and continued to ask what it was.
I said: for middle-aged and elderly people, we can get low-priced clothing and home delivery service of rice, flour and grain. If young people and locals have certain spending power, they can introduce some brand stores that are not available in their cities. Even in small cities, there are still people pursuing these new things. Because no matter how small the city is, there is also demand. If you can do a good job of research in advance and identify the target group, then no one will compete with you in the short term, and you can also make money.
Xiao Zhang nodded thoughtfully and said that he would seriously consider it when he went back.
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Third-and fourth-tier cities are also good places to do business. The key is to do these well.
Now the gap between the increase in wages and the cost of living is getting bigger and bigger, and more and more friends are unwilling to work for others and want to start their own businesses.
However, starting a business is also a technical activity. Why are there more opportunities in third-and fourth-tier cities?
For most friends who are ready to do business, first-and second-tier cities have entered a relatively saturated state at present, and those big brands have plans to start sinking and gradually move towards third-and fourth-tier cities.
Moreover, the current third-and fourth-tier cities will not have much competitive pressure for ordinary people, and there is no situation in which large capital enterprises compete with you at any time.
What are the good entrepreneurial directions in third-and fourth-tier cities?
First: the catering industry.
Food, clothing, housing and transportation, food is the most important thing for the people, and eating is a topic that will never go out of date. However, for friends who want to do business, it is still necessary to pay attention to one thing, that is, don't want to be big at the beginning. Starting from the smallest breakfast shop, the cost is low and the rigid demand is sufficient. Don't try to be a big hotel. This catering industry beyond the daily consumption level is not so good in first-and second-tier cities, not to mention third-and fourth-tier cities.
Second: the decoration industry
This involves food, clothing, housing and transportation. Just like buying a house is the obsession of many families in China, buying a house naturally needs decoration, so decoration, as an industry closely related to real estate, will not decline for a long time. In addition, even if we go to the rental market in the future, the future real estate market decoration industry still has a place.
Third: medical education.
With the aging of China's population, there are more and more left-behind elderly people and children. The education, care and custody of these people is a very good direction and the demand is huge. Therefore, as long as you can do a good job in the early stage and accumulate a certain reputation, you don't need to worry too much about the future development.
Fourth: auto repair
The number of cars owned by China people is increasing, and the situation of high price and low service in 4S shops has always existed. Therefore, for many car owners, if they encounter some minor problems, they would rather choose those roadside shops for simple maintenance. In particular, the demand for routine automobile maintenance items such as tire repair, inflation, maintenance and paint repair is still great, and certain on-site services can be developed to accumulate more reputation.
Fifth: brand agency
With the brand saturation of domestic first-and second-tier cities, these big brands and enterprises have also begun to sink to third-and fourth-tier cities. Because if we can win the agency rights of these brands in our own city earlier. Not only can it occupy a certain priority, but it may also enjoy some initial discounts for brand market expansion.
Of course, even if you do business in third-and fourth-tier cities yourself, you need to pay attention to these points. The first thing is to be fresh and innovative, even if you are just a simple breakfast shop. The second is to have good product quality and service. No matter what kind of business, good service and quality are the fundamental factors to retain consumers. Of course, in addition to these, it is also very necessary to promote it, and it is necessary to choose a way with higher acceptance and fission propagation.