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What are the marketing models of WeChat o2o?
Wechat o2o marketing is a combination of WeChat and o2o. More and more enterprises carry out online and offline o2o services around WeChat. The six modes of WeChat O2O marketing include interactive push WeChat, active WeChat, chat chat WeChat, QR code, third-party application, LBS and so on. Here are six modes of WeChat o2o marketing in detail:

Interactive push wechat

Through one-on-one push, brands can conduct personalized interactive activities with fans, providing a more direct interactive experience.

Active wechat

Organize various activities to increase user stickiness and the opening rate and forwarding rate of public platforms.

Chat with wechat

Let brand users communicate with each other, and provide automatic+manual reply forms to make users feel warmer and more timely.

Online to offline-QR code

Users can scan the QR code to query information, return coupons and play games anytime and anywhere. Merchants can directly face users through these QR codes.

Social Sharing-Third-Party Applications

Application developers can access third-party applications through the WeChat open interface, or put the application LOGO in the WeChat attachment column, which is convenient for WeChat users to call third-party applications to select and share content in the conversation.

Geographic location push -lbs

After clicking "View Nearby Merchants", users can find nearby merchants according to their geographical location, and they can also receive push coupons or activity information from merchants, thus truly achieving one-to-one real-time communication.