for the future development direction of the retail industry, I personally prefer online to offline to integrate online and offline business. In fact, e-commerce and physical retailing should develop simultaneously, and we can't say who will replace who. The two are mutually integrated and supportive. In Beijing dialect, they are "mixed with each other". As a popular mode at present, e-commerce should also go offline while expanding online passenger flow. As far as I know, some e-commerce companies have already started to do physical stores, and now many physical stores are eager to get an electric shock.

compared with convenience stores, shopping centers are large in size, strong in gathering customers, integrated in eating, drinking and having fun, and close to people's lives with outstanding convenience. Shopping centers are more attractive to urban and rural areas, but community convenience stores are more suitable for fast-paced cities, especially white-collar workers and elderly people. Therefore, from the perspective of industry development, I am optimistic about the development of community convenience stores.

the transformation of physical retail industry is the general trend

Zhang Wanxin, chairman of Wuhan Zhongshang Fair-Price Supermarket Co., Ltd.

In the era of low retail profit, traditional retail enterprises will either transform in innovation or decline in complacency due to the impact of market diversion and e-commerce diversion. Costs such as rental costs and operating costs are impossible to reduce. High costs urge retail enterprises to make a fuss about increasing sales, but to increase sales, they have to bear high risks.

the transformation of department stores into shopping centers is a strategy we have just formulated this year. The proportion of department stores will gradually decrease, while the proportion of shopping centers will increase. We will mainly build shopping centers in the third-class counties, with an area of about 11,111-25,111 square meters. At the same time, we will build "micro-supermarkets" with an area of 211-511 square meters in the surrounding towns and villages to cooperate.

in the "three-year plan" of the enterprise, this year we will focus on developing county-level shopping centers, reducing the proportion of department stores, and exceeding the standard supermarkets and hypermarkets. Next year, we plan to cover "micro supermarkets", that is, community supermarkets, in terms of services, we will gradually formulate more additional services, such as door-to-door delivery, payment of electricity and mobile phone fees.

All the above are offline business. As for online business, we didn't sit still, but chose to take the initiative. At present, we have entered the negotiation stage with an e-commerce. If the negotiation is successful, we will transform to O2O, that is, integrate online and offline business. At the same time, we will set up delivery points or distribution stations offline to reduce our logistics costs. For goods that are difficult to keep, such as fresh food, we have to set up a delivery point. Some white-collar workers will ask for delivery to the office. If there is no refrigerator in the office, we will also be responsible for keeping them fresh at our delivery point, so the delivery point is set up to better serve consumers.

The profit model of enterprises has also ushered in the era of change, and more and more enterprises covet the "self-operated model".

Don't rush to follow the fashion in the face of the upsurge of retail transformation

Fang Miao, chairman of Shandong Aikeduo Trading Co., Ltd.

I'm not sure what the future retail industry will look like. I can only talk about my thoughts on the retail industry from my personal business experience.

1. Don't worry about following the fashion, just wait and see. The development direction of the retail industry is nothing more than these two. One is the shopping center. Regardless of whether its area is large or small, its positioning must be developed to leisure experience and value-added service; Second, small and medium-sized supermarkets (with an area of about 411-811 square meters) are characterized by simplicity and liveliness. At the same time, it also requires our retail industry to obtain high recognition from consumers for supermarket brands in terms of quality and price, rather than relying on commodity brands. In the future, the dependence on famous brands will decline. However, the value of this small shop will be better than the price, and the categories will be very simplified. Therefore, in the final analysis, it is no harm to integrate online and offline services.

second, the future development of retail formats will be very standardized. The "region is king" retail enterprises and the "retail tycoon" enterprises at home and abroad are the main ones, and the competition between them mainly focuses on procurement channels and business strategy models! It is worth noting that there will be no shortcuts in the retail market. Enterprises that really bring great love to employees, consumers and suppliers, such as Henan Pangdonglai, have always been the object of our study, and retail enterprises that really know customers' preferences will go further and further!

Still making a fuss about community convenience stores

Yuan Huiru, Chairman of Qinhuangdao Ai Xin Trading Co., Ltd.

From the perspective of developing third-and fourth-tier markets, let me talk about my personal thoughts. I think the retail industry will develop in three trends in the future.

the first one is that community convenience stores are still the main development direction. The advantages of convenience stores are obvious, convenient and fast, and now people's consumption level has also improved, so we want to better develop community convenience stores by integrating the resources of third-and fourth-tier cities.

second, manufacturers and merchants should be integrated in the product structure. Affected by high rents, the clothing industry and department stores are not doing well this year, especially for middle franchisees. Clothing stores are now more of a display role, and consumers only regard physical stores as "fitting rooms" and do not buy them, which makes clothing and department stores very embarrassing.

the third mode is to develop convenience store+e-commerce, which is what we plan to do in the future. Because many consumers are born in 1981s and 1991s, and they are used to being lazy, convenience stores are a good choice for them. In addition, we should try our best to improve the service functions of the elderly, such as door-to-door delivery and recharging.

e-commerce is difficult or will consider developing community convenience stores

Li Haoyou, chairman of Shandong Century Meilian Department Store Co., Ltd.

We are department stores and have never had the courage to try e-commerce. First, because e-commerce is difficult to do, the risk is too great, and second, because the time is not yet mature, it takes a transitional time for our enterprise to test e-commerce and wait and see.

in the future, we will consider community convenience stores. Judging from the market situation in the past two years, convenience stores still have development prospects. Especially in third-and fourth-tier cities, consumers like to run to convenience stores, which can save time, manpower and cost besides convenience.

Winter is coming soon. In this season, many consumers are reluctant to go out shopping, and they often choose to solve it nearby. Moreover, community residents welcome the presence of community convenience stores, from which you can see that there is still room for development in the future.

Of course, we will gradually strengthen the service for convenience stores in the later stage. As far as I know, many chain convenience companies are trying to integrate offline convenience with online convenience, which is something we should consider in the future. What we need to do now is to improve the service, deliver it to your door, keep it fresh, ensure the quality of goods, and strive to create a good shopping environment for consumers, so that our customers can buy with confidence and eat comfortably!

e-commerce is still immature in the third-and fourth-tier markets

Zhao Zongjian, Chairman of Shandong Dezhou Qingyun Aite Trading Co., Ltd.

I often attend meetings of some associations, and I have also discussed this issue with my retail friends around me. In the future, shopping centers will be a trend, and e-commerce will gradually be favored by third-and fourth-tier cities. We contacted convenience stores earlier. Now there are more than a dozen convenience stores, and we plan to increase the number of stores to more than 31 in the next few years.

The shopping center integrates entertainment, dining, playing and shopping, and has diversified shopping experiences and a good shopping environment, which is quite popular in our local area. Therefore, I am optimistic about the shopping center for the time being, but it is hard to say in the long run.

whether to do e-commerce or not, I think we should consider factors such as enterprise scale and commodity category. Large enterprises in first-and second-tier cities are more suitable for "getting an electric shock", while third-and fourth-tier cities can't accept e-commerce because their living circles and working environments are different, like daily necessities in supermarkets, which are not suitable for online business. Local consumers are more inclined to relax themselves by shopping, so it is best to develop according to local conditions!

in the future, supermarkets, hypermarkets and convenience stores will continue to dominate.

Li Yongheng, chairman of Qinhuangdao Jiahui Trading Co., Ltd.

Everyone has witnessed the impact of e-commerce on retail enterprises. The impact of department store format is serious, but it has little impact on our supermarket format. This is related to the business district of Qinhuangdao. The shopping ability and shopping concept of local people have not yet reached the level of first-and second-tier cities. In addition, for fast-moving consumer goods, such as food and daily necessities, consumers are more willing to take physical stores as the first choice for consumption. Most people still like to go to physical stores to experience shopping.

in the long run, our enterprise will still adhere to the standard supermarkets, hypermarkets and convenience stores, and gradually transform on the basis of developing its main business. In addition, we also plan to involve diversification, such as commercial real estate, agricultural base, logistics and distribution, tourism services, agricultural supermarket docking, food processing, etc. are all within our screening scope.

I am not optimistic about the recent development of shopping centers. If chain enterprises build too many shopping centers in the future, it will inevitably lead to a series of problems, such as over-exploitation of commercial real estate, high vacancy rate of shopping centers, high homogeneity and so on. Now developing shopping centers is a relatively sad hurdle for supermarket retail enterprises, and many difficulties such as large capital investment, long market cultivation period and unsatisfactory economic benefits are problems that enterprises must face. We have tried the shopping center format, but we will not do it as the core.

as a small and medium-sized supermarket chain enterprise, it should also be based on the region to become bigger and stronger. From now on, we still do our main business well in this region. When the time is ripe in the future, we look forward to greater transformation and take another step forward!

Join hands with Yuantong to solve the last mile problem

Ding Zaixiu, Chairman of Cangzhou Baihui Business Service Co., Ltd.

I think the impact brought by the rapid development of e-commerce cannot be ignored. Because the national conditions in China are different from those in other countries, for example, when we drive from home to the supermarket, I will take into account the parking fee, parking space, gas fee and the time wasted on the road due to traffic jams, and so on, so I may suffer losses. However, if I shop online, things will be much simpler. I just need to click the mouse to place an order and wait for the goods to be received. Therefore, we traditional retailers should pay attention to the new revolution brought by e-commerce and keep up with the development of the times. We are also planning to develop online business. We may cooperate with JD.COM and Taobao to launch two platforms. The products we sell are mainly liquor and electronic accessories.

from the enterprise's point of view, we now plan to become a standardized supermarket, that is, standard supermarket+community convenience store. First, pay attention to life, second, strengthen freshness, and third, expand household appliances. Life is for consumers, so that consumers can feel the warmth of home while shopping; Freshness is considered from the perspective of improving enterprise sales; The development of the home appliance industry in the past two years is also picking up, and we also hope to pull up the performance through home appliances and fresh food.

in terms of community convenience stores, we joined hands with yuantong logistics to try to solve the last mile problem. On the one hand, it is to improve value-added services, on the other hand, it is also to establish a good reputation for stores, so as to satisfy consumers and make consumers convenient.

Third-party logistics will also be a trend. We have our own logistics center, but the scale is not large, equipped with 12 vehicles. If we want to do large-scale business, 12 vehicles can't meet our requirements at all, so seeking cooperation with third-party logistics is a way to reduce costs.

retailing four wagons will lead the whole industry

Zhang Guoli, chairman of Guangxi Likelong Supermarket Co., Ltd.

The rapid development of mobile terminals will greatly change people's shopping habits, and traditional commerce will undoubtedly face a great change, with those who follow it prosperous and those who stop will decline.

from the perspective of consumer segmentation, first, it will bring market segmentation, thus bringing new business opportunities; The second is to bring about changes in the way of shopping and the structure of goods, thus making the business mode simpler. Either more shopping experiences or simple shopping. This will be the simple life pursued by the new generation of consumer groups. The future characteristics of the retail industry: omnipotent online shopping, re-experience shopping centers, in-depth specialty stores and good service community convenience stores will bring four main formats, which will lead the whole industry as four carriages.

Make the rural market stronger and bigger

Qian Jin, Chairman of Anhui Longkang Hualian Supermarket

The rural market is still our main battlefield, now and in the future. Because with the improvement of people's living standards, many farmers' purchasing power has begun to show. You are like the left-behind elderly people in rural areas. In the past, they rarely went shopping in large-scale supermarkets. Later, more people came into contact with supermarkets, and they felt that the things in supermarkets were not expensive, the shopping environment was better than before, and the quality of goods was guaranteed, which to a certain extent put an end to the circulation of fake and shoddy goods in rural areas.

from the county seat to the township and then to the village, we will lay out along this route in the future, and we have actually started to do it now. By the end of this year, we plan to open two new stores with an area of about 4,111 square meters. We are also considering changing the name. At first, it was Longkang Hualian, and the new store just opened was called Wanjiafu.

About e-commerce, it is a fashionable thing in China, and it is also the development trend of retail industry. But I don't think the development of e-commerce will replace the development of traditional retail industry. Although online business has many advantages, for consumers, experiencing shopping will never be out of date, and the development of the times will not turn dynamic people into static ones.

I am optimistic about the future of community convenience stores. It is easy to develop in rural areas, with small area and limited commodities, but it is inseparable from people's daily life. More importantly, it is convenient and meets the requirements of modern human beings for convenience and simplicity. In the future, we will consider setting up convenience stores in villages below towns, but we will still focus on supermarkets and hypermarkets.

convenience of community convenience stores from the perspective of Neighborhood Merlot

Zheng Taifei, general manager of Jincheng Neighborhood Merlot Supermarket Chain Co., Ltd.

In recent years, convenience stores, as a new format, have developed rapidly in China market, and their outstanding convenience is favored by the general public. Jincheng Linmeile Supermarket Chain Co., Ltd. is based in Jincheng, Shanxi Province, and provides citizens with "comfortable, safe, convenient, efficient and satisfactory" convenient services in line with the business philosophy of "honesty, safety, affordability and convenience".

at the beginning of the establishment of the enterprise, we focused on "convenience" to formulate strategies and provide services.

first, the convenience of distance. We try our best to be close to the target consumers in the site selection, and its business circle is about 1111 meters, and the distance between stores is controlled within 211-511 meters. Generally, customers only need to walk for 5-7 minutes to reach the storefront.

second, the convenience of time. We provide "Any Time" service for consumers, and the business hours are generally over 16 hours, even 24 hours, all year round. Compared with other retail formats, we are committed to building the core competitiveness of convenience stores.

thirdly, the convenience of shopping. Commodity positioning is mainly based on popular commodities with high purchase frequency. Its biggest feature is to provide consumers with high value-added goods for sale, which has the characteristics of instant consumption, small capacity and emergency. The shelves in the store are low, and consumers can take a glance at the goods they need after entering, and they can immediately pay after selecting the goods. Shopping in our company only takes one tenth of shopping in the supermarket, and it takes only three minutes on average.

fourth, the convenience of service. We expect to build convenience stores into neighborhood centers with community service centers.