Search engine optimization is one of the most common promotion methods for small and medium-sized enterprises, mainly through the ranking of search engines to improve the maximum exposure of the website, thereby enhancing the traffic of the website and realizing the sales of the Internet. Of course, for small and medium-sized enterprises, it is more inclined to the user experience, which is the conventional SEO.

Promotion mode

Promotional tool

Single network marketing software: that is, the third generation resource marketing software we often say. This kind of software only aims at a specific platform to achieve specific functions, such as our common forum marketing software, blog marketing software, email marketing software and so on. Although this kind of marketing software has a little effect, the effect is often not obvious because of its single function and limited information coverage.

Multi-directional network marketing software: that is, the fourth generation marketing software we often say. Combining a variety of effective marketing methods into a set of software, combining advantages, we can achieve multi-faceted network marketing effect through simple operation. This kind of software has wide information coverage, simple operation and convenient management, and the effect is particularly remarkable.

Website advertisement

Banner and Flash advertising promotion on the website is a traditional way of network promotion. This kind of advertisement has a wide target audience, unlike search bidding, which can target potential target customers. Website advertising is one of the most profitable online marketing methods for many domestic portals.

Search bid

Search bidding is a widely used promotion method, which is favored by small and medium-sized enterprises. By narrowing the distance between meaning and target customers, search engine service providers often boast to advertisers that they are engaged in precision marketing, but accuracy depends on their own judgment. The initial promotion cost of search bidding is not very high, and most enterprises can afford it, and it has certain accuracy. This is also the reason why search engine service providers such as Google and Baidu can make a lot of money.

(French) leave (our prendre conge)

(Pay-per-click advertising)

Pay-per-click advertising in enterprises has largely adopted this form of pay-per-click advertising. The main purpose is to get the click of core customers. Regular websites include Baidu, Google, Sohu, Tencent and Yahoo. Most, of course, some e-commerce websites have adopted this promotion model, and the biggest advantage is that every point is spent on the cutting edge.

B2B platform promotion

B2B e-commerce platform is also a popular promotion method for small and medium-sized enterprises, because it can directly deliver and sell products. B2B promotion, especially for the rapidly increasing B2B in China, what we need to do is to adopt the 2/8 principle and spend a lot of effective time on valuable B2B, while other websites only belong to information publishing platforms.

QQ group promotion

QQ, as an instant messaging tool with the largest number of users in China, is of great help to the promotion work, especially QQ group, which adds a little color to the promotion. The main ways are QQ group mail and QQ group information release. Of course, there are skills. QQ group promotion is not easy to use coolies, because it is not easy to promote. Mastering certain skills may play a great role in promotion, because QQ is to make friends with people.

Marketing mode 1

blog marketing

Blog marketing is also a very good way to promote marketing. The main purpose is to effectively convey the information of the company and products. For an enterprise, the most important problem lies in the choice of blog and the reasonable application of blog. In blog promotion, not much, but fine. Providing and transmitting valuable information is the information that everyone likes. Master effective ways and means.

Email marketing

E-mail marketing has not been used reasonably and effectively by enterprises in China market. In this respect, China is still developing, but e-mail is adopted by a large number of false advertising information and spam. A mailbox can easily receive dozens of junk mails every day. Of course, it is also a very effective promotion method for e-marketing, mainly after the company information is generated. Effective peer-to-peer dissemination of products, promotions, honors, publications and related information is, of course, the most important content and resource, which enterprises should pay more attention to, that is, mastering a large number of effective resources can achieve good promotion results, especially the differentiation between industries, and it is of course valuable to obtain the mail library resources of target customers through some paid methods.

News soft text marketing

This method has been used more and more in recent years. Most enterprises adopt soft text marketing to promote it, and then spread it on large industry portals or large websites. But the most important thing is to pay attention to several aspects, such as 1, the authenticity of the content, 2, the value of the content, and 3, the promotion direction of the content. These points must be clear, and the most important thing is effective information. Of course, public relations should be put aside first.

Weibo marketing

Weibo is a micro-blog, which allows users to update short articles in time (usually less than 200 words) and publish them publicly. It allows anyone to read or can only be read by groups selected by users. Weibo is characterized by its integration and openness. The main reason why Weibo is popular is that it meets the needs of users' interaction and conforms to the trend of great changes in information dissemination methods. As the latest application mode of the Internet, it is highly open, between the Internet and the mobile network, and users can release news anytime and anywhere.

Wechat marketing

Wechat marketing is the innovation of face-to-face marketing mode of enterprises in the era of network economy, and it is a network marketing mode that appears with the fiery development of WeChat. Wechat has no distance limit. After registering WeChat, users can form contact with "friends" who are also registered around them. Users subscribe to the information they need, and businesses promote peer-to-peer marketing of their products by providing the information they need.

Interactive WeChat marketing services include platform construction, micro-official website development and marketing function expansion; There is also a WeChat membership card to help enterprises build a WeChat CRM system.

network brand marketing

Network brand marketing: "Enterprises, individuals or organizations use the Internet as a medium to promote products or services through various online marketing promotion methods, establish a good brand image in the minds of consumers, and finally urge enterprises' products or services to meet consumer demand and realize their own value."

Marketing magazine

E-magazine camp is a marketing method based on e-magazine. E-magazine is a very good form of media expression, which has the characteristics of printing and internet, and is presented to readers by a dynamic combination of images, words and sounds. This is a very pleasant reading method.

database marketing

The so-called database marketing is a marketing method in which enterprises collect and accumulate the information of members (users or consumers), and then use e-mail, short messages, telephone calls and letters to dig deep into customers and maintain relationships. In other words, database marketing is a brand-new sales method, aiming at establishing one-to-one interactive communication relationship with customers and relying on a huge customer information base for long-term promotion activities. It is a dynamic database management system, covering existing customers and potential customers, and can be updated at any time. The core of database marketing is data mining. Database marketing in network marketing is more of an Internet-based marketing activity.

Marketing mode 2

instant message

IM marketing, also known as instant messaging marketing, is a means for enterprises to help them promote their products and brands through instant messaging tool IM. There are two common situations: one is online communication. When small and medium-sized enterprises establish online stores or corporate websites, they usually have instant messaging online, so that potential customers will naturally contact online merchants if they are interested in products or services. Second, advertising, small and medium-sized enterprises can publish some product information and promotional information through IM marketing communication tools, and can also publish some expressions that netizens like through pictures, and at the same time add signs that enterprises want to promote.

Social network service

SNS marketing is a kind of marketing based on the six-dimensional theory and using the sharing function of SNS website. Let the products be known to more people through the way of virus transmission.

video marketing

Video marketing refers to the marketing method that enterprises put various video clips on the Internet in various forms to achieve certain publicity purposes. The form of online video advertising is similar to TV video clips, but the platform is on the Internet. The combination of "video" and "Internet" makes this innovative marketing form have both advantages.

Email group sending

E-mail marketing is usually used in conjunction with other marketing forms, covering more target customers at a lower cost, achieving marketing objectives such as product promotion, sales opportunity exploration and customer care, helping users to increase the accuracy of potential customer orientation, enhance the relationship with customers and enhance brand loyalty.

RSS marketing

RSS marketing refers to the network marketing mode that uses RSS as an Internet tool to transmit marketing information. The characteristics of RSS marketing determine that it has more advantages than other mailing list marketing, and it is a substitute and supplement for mailing lists. The delivery rate of RSS marketing is almost 65,438+0,000%, which completely eliminates sending spam without permission.

SEM marketing

Search engine marketing is the translation of English search engine marketing, referred to as SEM. That is to say, according to the way users use search engines, the marketing information is delivered to the target users as much as possible by taking the opportunity of users to retrieve information. Simply put, search engine marketing is network marketing based on search engine platform, which uses people's dependence on search engines and usage habits to deliver marketing information to target customers as much as possible when people retrieve information. Search engine marketing is mainly divided into two categories: one is valuable, called bidding ranking, and the other is valuable, called SEO (search engine optimization).

Promotion details

When a new product first came on the market, it didn't have much popularity. At this time, products need word-of-mouth marketing strategy, and the Internet naturally cannot achieve traditional word-of-mouth communication. So how should enterprises make products blow up "word of mouth" on the Internet? It's actually quite simple. Many successful websites pay special attention to the user exchange area of products. On the Internet, many users like to share their consumption feelings, and the user communication area can meet their needs. For other new users, product reviews will affect them more or less. However, the user communication area is a double-edged sword. How should enterprises use the "sword" of network marketing? The most important thing is to ensure that the products of the enterprise are of high quality and can be praised by users, so as to leave a good impression on other users. When users put forward opinions or complaints about products, enterprises should take them seriously and actively communicate with users to improve customer satisfaction.

When enterprises do online marketing on the Internet, because users can't really "touch" the products, they will consult online customer service personnel before buying the products. From a certain point of view, customer service staff can be said to be the key to determine whether users will eventually buy. Many enterprises ignore the importance of online customer service staff to online marketing, and any small detail of customer service staff may lead customers to give up buying products. When doing online marketing activities, the professionalism of customer service personnel is very important, that is, customer service personnel must first be familiar with products, so as to answer questions for customers from a professional perspective, instead of asking three questions, which will make customers doubt the enterprise and lead to damage to the corporate image; On the other hand, the service attitude and communication attitude of customer service staff are not good, and the customer's answers can not be effectively solved, leaving a poor image for customers. Even the customer service staff with high quality and attitude will eventually "leave in anger".

Details determine success or failure. A website that pays attention to details will leave a good impression in the eyes of users, and the website will also win a place in the highly competitive market.

Promotion steps

The first step is to quickly and comprehensively transfer your business to the Internet. When making their own network marketing plan, enterprises should first consider that their websites belong to marketing websites.

The second step is to promote and maintain your own corporate website through various online marketing tools and methods. Any publicity and promotion activities we do on the Internet must take the corporate website as the core.

The third step is website traffic monitoring and management. Usually we use traffic monitoring and analysis system and online customer service system to realize it. The marketing website needs a multi-functional online customer service system to help us negotiate actively from time to time and convert effective traffic (potential customers or intended customers) into online sales in time.

Scheme formulation thought

1, Internet marketing strategic planning: overall goal and strategic planning; 2, network marketing plan:

(1) network marketing target;

(2) The content and method of enterprise implementing network marketing;

(3) Design framework of enterprise website;

④ The implementation scheme of network marketing;

⑤. Problems that should be paid attention to in network marketing.

Promotional tool

1, yellow pages login: add your company information to the company information base of thousands of business websites in a short time, so that your potential customers can find your company information more conveniently through the network.

2. Product promotion: Member users can quickly publish all kinds of enterprise products, including product sample pictures, to thousands of B2B platform product libraries to promote image products.

3. Business information release: The business information of different companies will be quickly released to thousands of B2B platforms and industry websites corresponding to industry categories to help member users realize overwhelming business opportunities publicity.

4. Mutual promotion: Help each other to promote their products, information and needs, so as to gain more exposure and reading.

Network marketing plan

For different products and markets, it is necessary to predict the launch and effect of products in advance before conducting online marketing activities. The emergence of market research and various publicity behaviors under the network constitute the whole marketing link. The following are the two most important points of online SEO before online marketing: online marketing has been carried out, but with the rapid development of the network and the acceleration of the update frequency, the existing online marketing mechanism has been unable to meet the tastes of the public, and many aspects have been affected. Liu Yuhan said that the negative news of products directly affects the popularity of products in the market, and the promotion links in online marketing are too crowded, which leads to the products being distrusted by consumers. These implemented online marketing behaviors will be eliminated, and new schemes are needed to improve the existing schemes. This is the premise of the emergence of network marketing improvement planning.