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New financial economics
As the helmsman of Double Star Group, Hai Wang led this state-owned enterprise located in the Yellow Sea to make its mark in the field of sports shoes manufacturing in its early days. Now, this Shandong man, who is over 60 years old, is keen to lead enterprises to carry out another campaign of "putting shoes on cars"-producing automobile tires. Don't hesitate when you turn around.
If you want to travel around the world, you need two pairs of sports shoes and the strength of the Football Association. If a car wants to fly like the wind, it needs four wheels. However, in Qingdao Binary Star, the center of everything is Hai Wang, who is at the helm.
It's time to reflect.
Quotations from Hai Wang
In the eyes of the Double Star people, without Hai Wang, there would be no Double Star Group today. Hai Wang, the current president of Double Star Group and the chairman of Qingdao Double Star, a listed company, 1974 began to serve as the director of the political department of Qingdao Rubber No.9 Factory. It was he who transformed the rubber factory into a double star group, during which the story was widely circulated within the company, even compiled into a book and made into a TV program. Analyze the real purpose of mainstream funds and find the best profit opportunities! )
According to Double Star employees, last year, the group asked employees to focus on reviewing the company's entrepreneurial history in the fourth quarter. An employee took out a set of learning materials with a price of 200 yuan and seven CDs and told the reporter of New Finance: "The group company requires all its subordinate units to buy at least five sets of learning materials, so that each employee can talk about' why there is no double star brand without the entrepreneur President Wang' in combination with the content of the TV film. Of course, we know the story of President Rainbow like the back of our hand. "
In addition to learning the corporate history of Hai Wang's founding of Double Star Group, employees of Double Star also need to learn Quotations from Double Star-in Hai Wang's own words published in the enterprise newspaper of Double Star Group: "Double Star workers don't learn the central document, but learn my document, which is Quotations from Hai Wang."
A middle-level management cadre of Double Star Group told the reporter of New Finance: "The main purpose of Quotations from Hai Wang is to ask all employees of Double Star to' do everything according to the instructions and thoughts of the president'. As long as Hai Wang makes a speech, all employees of Double Star must study again and again. Usually, the political work department in the factory will also record the learning situation, and those who don't learn will be dealt with. "
"Hai Wang really played a great role in the development of the binary star, but now he pays too much attention to the publicity of his personal image, which is simply worshipped by everyone." A person who had a close relationship with Wang Hai shook his head when talking about the vigorous "student movement". "In the binary star, Hai Wang's position is irreplaceable. He once said that' binary stars can do nothing but Hai Wang'. He is a bit boastful now, and there are always some people crowding round to hold him to a higher position. "
In addition to asking us to learn quotations from the president, President Wang will also visit subordinate enterprises every month. But it is basically formalism, and no one really attaches importance to management and technology. Every time the president comes, we have to stop production, clean the workshop and publish a blackboard newspaper. The leaders of the tire factory are afraid of being criticized by Hai Wang. In fact, it hides many problems. "A skilled worker of Double Star Tire told the reporter of New Finance.
Double star shoes are no longer beautiful.
Just as the entrepreneurial story of "Building National Famous Brand Double Star Shoes under the leadership of Hai Wang" set off a wave of learning upsurge within Double Star Group, the sports shoes business of Double Star Group went downhill. This can be seen from the performance of Qingdao Double Star, a listed company under the Group.
Qingdao Double Star 1996 is listed on Shenzhen Stock Exchange, but it is not directly engaged in rubber overshoes production. Non-listed enterprises of Double Star Group, such as Double Star Huangdao Sports Shoes Factory and Jiaonan Sports Shoes Factory, are actually engaged in the production of double star brand sports shoes, while Qingdao Double Star, a listed company, only completes the sales business to make a profit.
According to the public information of Qingdao Double Star, the main income of its sports shoes is declining year by year. In 2002, the income ratio 1999 decreased by nearly 44%, and the income of sports shoes in the first half of 2003 decreased by 23.65% compared with the same period of last year.
A senior executive of Double Star Group, who left at the end of 2002, told the reporter of New Finance: "In fact, the production of sports shoes of Double Star Group has already lost money, and listed companies have achieved profits on the books through certain related transactions and internal operations. The problem of double star appears in management, Hai Wang's blind self-confidence and family management; Double Star Group consumes a lot internally and has many internal loopholes. "
This person told an example:1On the ninth day of the first month of 998, at an internal summary meeting of Double Star Group held at Double Star Resort, two general managers of Double Star Northwest Company and Southeast Company were reprimanded by President Wang Hai, and Hai Wang pointed out that apart from eating and drinking the property of Double Star, even a loan of 80 million yuan was missing, which is very similar to the criticism during the Cultural Revolution. At that time, it was also pointed out at the meeting that in addition to these two companies, the loans of more than 200 million yuan on the books of eight branches of Double Star Group also became dormant accounts. At that time, the people who attended the meeting were shocked by the meeting: "Such a big financial loophole has not been discovered for a long time, and no responsibility has been investigated afterwards."
The fierce competition in the shoemaking industry has also worsened the market position of Double Star Group. Due to the low entry threshold of the shoe-making industry, the rise of a large number of township and individual shoe-making enterprises and the large-scale entry of famous foreign shoe-making enterprises, the supply of sports shoes exceeds demand seriously, and the competition in the national sports shoes market is becoming increasingly fierce. In the high-end market, well-known foreign brands such as Adidas and Nike have firmly controlled the China market; The mid-range market includes domestic brands such as Li Ning and Anta. The low-end market is dominated by many township enterprises in Fujian and Guangdong.
The development of the industry and the intensification of competition are one of the main reasons for the decline of double-star shoes, and the problems in double-star system and management are also more important factors to accelerate the decline of double-star performance. In the face of the rapid development of domestic sports shoes industry, if we can't put our position right and recognize the contradictions and problems, the scenery of Double Star shoes industry will never return.
Family-owned state-owned enterprises
From the form of ownership, Double Star Group is a state-owned holding enterprise, but according to the reporter of New Finance, this state-owned enterprise is actually more like a family enterprise, and its president Hai Wang has absolute leadership, which is why a large number of relatives of Hai Wang are arranged to work in Double Star and hold important department positions.
Wang Jun, the son of Wang Hai, is the manager of Qingdao Double Star Company and the general manager of Qingdao Double Star production and supply. "In fact, PSS, an American company that does business with Qingdao Double Star, has contacts in Double Star, and the company also has agencies in the United States. An insider told reporters that it is meaningless to set up a company in the United States. He further revealed that "there is a jingle inside the binary star,' If you want to catch it quickly, please supply it', which is a fertile ground. Wang Jun became the general manager of supply because Hai Wang had to dismiss Huang Yong, the former general manager of supply, after being informed by an insider that raw materials were purchased at a low price and supplied to the subsidiary enterprises of Double Star. Huang Yong is actually Hai Wang's wife and brother. "According to sources, Huang Yong was just fired, and just after he was fired, Huang bought a double-star Xuzhou company with a net asset of several million yuan.
In the past, there were many foreign orders for Qingdao Double Star, which created a lot of profits for Qingdao Double Star, but it was the son-in-law Yu who kept this channel; Hai Wang's wife's other brother, Chao Huang, is the manager of Double Star Hainan Company, responsible for the rubber procurement business of Double Star Group in Hainan. Double Star Hainan Company has been losing money for years, but publicly claimed: "Even if it loses money, you can't starve me to death. You can eat' glue'! "
The reporter of "New Finance" learned that in addition to directly arranging his relatives to work in the Double Star Group, in the restructuring of branches operating sports shoes business in various parts of the Double Star Group (that is, selling local branches to individuals), Hai Wang's relatives also appeared in the buyout process of the subordinate enterprises of Double Star:
-Wang Tao, grandson of Wang Hai's second brother, former manager of Double Star Linyi Company. During his administration, the company lost money every year. Later, when Shuangxing was restructured, Hai Wang asked him to find a higher position in another place in Shandong, and Wang Tao finally became the manager of Shuangxing Jiaodong Company. Similarly, Wang Bo, another relative of Hai Wang, became the manager of Double Star Yantai Company;
—— Zhu, Zhu and Zhu Guofeng, three grandsons of my sister, served as managers of Double Star Guangyuan Company, Shanxi Company and Shanghai Company respectively under the arrangement of Wang;
Double Star Lanzhou Company has suffered losses year after year. In the case of other foreign companies being acquired, Lanzhou Company is still a binary star, and its general manager Zhao is the brother-in-law.
Liu Yazhong, general manager of Double Star Clothing Company, is another brother-in-law of Hai Wang. Wang Hai ordered the cancellation of the double-star science and trade company after a friction with the same clothing business.
Qingdao Shuangxing's shoemaking business began to decline from 1997. "The decline in business is directly related to the descendants of eight Hai Wang sisters in charge of the important departments of Double Star and more than 20 relatives of their wives. A family-owned state-owned factory loses money from the state and earns its own. It is impossible not to lose money. " A person in charge of the former office of Double Star Tire expressed his concern about the development of Double Star to the reporter of New Finance.
An old employee who worked in Qingdao Shuangxing for many years faced the reporter of New Finance and Economics and said with a little sadness: "When Shuangxing bought out its subordinate enterprises, there was neither bidding nor publicity. Many enterprises with assets of several million yuan have become the assets of the Wang family. When an enterprise loses money, it will depreciate and its assets will be less and less. In the end, you will lose money to the country and your assets will be folded into your own home. Inside the binary star, no one dares to supervise and no one supervises. "
Main conversion
At the beginning, Hai Wang founded Double Star Group, whose main business was the production and sales of sports shoes. However, with the intensification of market competition, management confusion, and the gradual buyout of local branches, this part of the business has been shrinking. At the end of 1999, Qingdao Huaqing Tire Industry Co., Ltd. (hereinafter referred to as "Huaqing Tire") was officially placed under the name of Qingdao Shuangxing, and the influence of the rubber tire manufacturing business of Shuangxing Group gradually increased.
Before 200 1 was absorbed and merged by Qingdao Double Star, Huaqing Tire had an annual production capacity of 2 million sets of rubber truck tires, 1 10,000 sets of agricultural light truck tires, 3 million sets of inner tubes and 300,000 sets of all-steel radial truck tires. But one year later, in June 5438 +2002 10, Qingdao Double Star exposed the "mysterious resignation event" of Yang Tongde, the founder of Huaqing Tire and the chairman of Qingdao Group.
A person in charge of Yuan Hua Green Tire Company who is familiar with Yang Tongde told the reporter of New Finance: "Yang Tongde is a good hand in tire business. He made the platform of poor and white Huaqing Wheel into the top five enterprises in China tire industry, but he could not reach an agreement with Hai Wang in business and could not accept Hai Wang's family management, so he had to leave. "
After completely controlling Huaqing tire, Double Star Group immediately intervened in management affairs. In 2002, the sharp rise of rubber price increased the production cost of tires, and Huaqing Tire began to improve and innovate its production technology.
But the problem followed. A workshop director of Double Star Tire (formerly "Huaqing Tire") said in an interview with the reporter of New Finance: "When the requirements of technological innovation were put forward, the following people put the tires produced according to the new formula on the market without experiments, and the direct result was a decline in quality."
The reporter of "New Finance" heard from the staff responsible for the quality inspection of Double Star tires: "Many tires produced in the first half of this year (2003) failed after running 100 kilometers, and some tires only fell off after running for one or two days. After July, the temperature rose and there were more problems. In the past, our quality problems generally belonged to the common problems of the industry, and now there are various problems. "
A big customer of Double Star Tire also said in a telephone interview with the reporter of New Finance: "Now many tires produced by Double Star burst after only a short distance, and the tires are leaking oil."
According to the "Three Guarantees" regulation of the tire industry, if the tire has quality problems, it must be returned. According to the information obtained by the reporter of New Finance, when the product quality is good, the refund rate of Double Star Tire (Huaqing Tire) is only about 3% ~ 4% (according to the introduction, the average level of the tire industry is about 7%), but since 2002 10, the refund rate of Double Star Tire has risen rapidly and reached in March and April 2003.
An agent who has several million yuan of business dealings with the Double Star platform every year told the reporter of New Finance: "Since May this year, the quality of Double Star tires has declined rapidly, and the weather in our region is hot, and the tire refund rate has reached 80%; In particular, the steel tires with the model 1 100 ~ 20 sold by me actually reached 100%. "
In addition to the tire quality problems caused by process innovation, the workshop director also expressed more difficulties to the reporter of New Finance: "Hai Wang's son Wang Jun is currently in charge of the raw material supply of Double Star Group, and the gasoline purchased for tire production 120 and 90 are all mixed with water, so the tires produced in this way contain bubbles. Now the solution in the factory is to use 502 glue for the faulty tires, brush them once, and then J will sell them. How to guarantee the quality? " The workshop director added: "It was this quality problem that led to a car accident in Indonesia in May this year."
The frequent quality accidents of Double Star tires have obviously become an obstacle to the development of enterprises. In March 2003, Double Star changed the tires from 16PR(PR is an industry term, referring to the grade of tires) to 18PR in order to sell them at a higher price, which led to quality problems. In July, it had to be changed back to/. From March to June, 2003, double-star tires violated Italian Pirelli technical standards, and the design and production capacity of all-steel bull tire building machine was accelerated to 76 sets/shift. Naturally, the quality cannot be guaranteed. In May this year, a quality management incident called "5.20 Incident" happened. At that time, due to poor management, the production workers used the three-stage master batch barium rubber for tire production as a reinforcing rubber.
"In the first half of this year, we were actually producing new tires to make up for the old ones. The more we produce and sell, the more quality problems there will be, and the more compensation we will get. In this way, we basically lost money in the first half of the year. " The director of the Double Star Tire Production Workshop told the reporter of New Finance.
Troubled tire enterprises
Product quality is difficult to guarantee, how to realize enterprise benefits?
The warehouse keeper of Double Star Tire told the reporter of New Finance about the real performance of Double Star Tire in the first half of 2003: "We have to do quality inspection in the local area first, then pull it back to Qingdao, and then return the same products to customers or agents. However, the refund rate keeps rising, and the products produced can hardly meet the refund requirements. Therefore, many defective three-pack tires dare not go to the local inspection, and some have not been pulled back after the inspection, for fear of affecting the sales of the products. And if these problem tires that are not compensated and promised compensation are counted, the loss of double-star tires in the first half of the year is at least 30 million yuan. "
Qingdao Double Star reported in 2003 that its main business income was 7.89 yuan and its net profit was 22.66 million yuan, of which the main income came from rubber tires.
"This is impossible. The loss of Qingdao Double Star in the first half of the year should be around 30 million yuan. An internal meeting of the tire factory has acknowledged this fact. " An insider of Double Star Tire told the reporter of New Finance, "There are still a large number of uncompensated three-package tires, and the performance of Qingdao Double Star in the second half of the year will not be much better."
The "Orson" brand tire business, which has been contributing profits to Double Star, has also encountered problems. Double Star used to produce Orson brand tires, but it didn't carry out CCC certification in the industry (that is, compulsory product certification). It just got away with carving CCC logo on the tires without authorization. Later, another company registered the "Orson" trademark and passed the certification. Double Star had to give up using the "Orson" brand in July 2003, which directly affected the company's performance.
Employees with double-star tires lamented: Huaqing has been a double star for more than a year, and the most direct consequence of management changes is the loss of technical talents, the decline in tire quality, and the poor corporate benefits.
"Engineers with slightly better skills have left a lot this year, about half." A technician of Double Star Tire told New Finance, "The loss of technicians reduces the quality of products, and the management no longer dares to put pressure on technicians and instead attacks ordinary workers. Since August, workers have been afraid of being accused of problems, so the production of radial tires has dropped by 40% because of equipment problems. " At the end of September, Huaqing Tire hired a tire molding technical engineer from Hualin Tire. But in March, 2003, the engineer left the company with disappointment in Double Star Tire.
A person in charge of the production workshop told the reporter: "Now President Wang is in charge of the whole group, and some leaders only know how to show loyalty to President Wang and please him. This is simply a cult of personality. "
A customer of Double Star Tire also expressed his opinion: "People in the tire factory don't pay attention to production and quality now. The atmosphere in the enterprise is completely touting Hai Wang and engaging in personality cult. If there is a problem, they will shirk each other and no one wants to take responsibility. "
"Unity is strength, Mount Tai is overwhelming", and when people are dispersed, enterprises will naturally have a crisis. A large number of tire quality problems, the rapid rise of refund odds of "three-guarantee tires" and other realities have put double-star tires in danger. "If this continues, the tire factory will be finished!" The storekeeper of Double Star Tire Warehouse, who is in charge of tire refund, told the new financial reporter with regret.
"May all the gods bless the double stars"
This is the title of an article in Double Star, and it is also the spiritual core that supports Hai Wang and his double star theory. A learning material sent by Double Star Group to employees wrote, "As the first generation of outstanding entrepreneurs in China after the reform and opening up, and as the second person singled out as the' man of the world' after Deng Xiaoping, President Hai Wang creatively applied excellent traditional culture to modern enterprise management, forming his unique market philosophy, management philosophy and life philosophy."
What is Hai Wang's modern enterprise management theory? Hai Wang believes that most of the workers of Double Star Group are farmers with low education level, and the corporate culture with strong Buddhist color is very suitable for such workers, which can enhance the cohesion of enterprises and inspire people. Therefore, he has been encouraging employees with the idea that "creating famous brands is the biggest politics in the market economy, and doing a good job in product quality is the greatest virtue."
In this way, the so-called "Buddhism" has a great market in the Double Star Group. Not far behind the Double Star Group Building, there is a sitting Buddha 18 meters high. On the left side of the statue is written "Take yourself as the backbone" and on the right side is written "Feel good about yourself". According to employees, Hai Wang called this "sitting Buddha on earth" a "talking Buddha" and declared in public: "What the giant Buddha said is not voice-controlled, but the giant Buddha speaks to you sincerely. If you are not sincere, the Buddha will not talk to you. "
Employees of Double Star Group revealed to the reporter of "New Finance" that in addition to the "talking" giant Buddha in Qingdao Double Star Headquarters, the company also built temples and statues in Yimeng Mountain in Shandong, Chengdu Double Star Resort and Qingdao Double Star Resort. According to informed sources, Qingdao Double Star has invested more than10 million yuan in this respect.
Qingdao Double Star holds various meetings every year in the Double Star Resort at the northern foot of Laoshan Mountain in Qingdao. In the Double Star Mountain of Double Star Resort, there is a Double Star Tower, which is called "the spark that can make you fully feel the creative thinking of our president" in Understanding Double Star compiled by Double Star Group. Hai Wang thinks that if the Twin Towers are the same as the ancient pagodas in China, they will certainly not attract others' attention, and the Twin Towers that everyone will argue about when they see them reflect the effect of creative thinking. Hai Wang often "admonishes" employees that the market economy needs the innovative consciousness of this double-star tower.
What kind of building is the Double Star Tower?
On the front of the Double Star Tower, there is a couplet. The first couplet is "Grandpa Hu goes to Double Star", and the second couplet is "Keep safe as required". Insiders of Double Star Group revealed to reporters that in public, they called "Uncle Hu" on the Double Star Tower as their brother, and asked the employees of Double Star who came under the Double Star Tower to kowtow and make pilgrimages.
In the Double Star Resort, similar buildings include the Double Star Xiangu Pavilion and the Double Star Huxian Pavilion.
In an interview with the reporter of New Finance, a technical director of Double Star Tire told a story: In 2002, Hai Wang led some leaders of the tire factory to inspect the German continental tire company. After returning home, at the end of 2002, Jiao, a director of the quality inspection department, never mentioned what management experience and technology he had learned from mainland companies, but told the middle-level cadres present that he had a stomachache during the inspection. Later, President Wang worked hard to cure his illness.
After talking about this "miracle", the technical director interviewed by the reporter of New Finance and Economics said: "This is not a feudal superstition, nor is it a cult of personality. What is this? There are too many' gods' in the binary star. "