As far as I know, many of them have done quite well in self-media operations and made a lot of money. I was puzzled and asked some friends: why did you give up so easily when you started your own business and started from the media?
To understand the reason, the general situation is this: in the past few years, when the media was operating, it was enough to write articles and copy and paste the works of peers. Video is also to carry some other people's videos and then operate in batches on major platforms, with large traffic and considerable benefits.
However, the major self-media platforms are gradually standardized, and the delivered works either fail to pass the audit or the traffic is limited after the audit. Without traffic, of course, there is no gain.
Therefore, if you want to take root in the media platform, do a good job in self-media content entrepreneurship and get more traffic, I think you should do the following two things:
High-quality original content Whether it is an article or a short video operation, the content must be original. Some people say I'm a novice, Xiao Bai, and I don't have much professional knowledge. What should I do?
Read more works of peers, describe the knowledge and experience learned in your own language, and create works from your own perspective.
The works highlight their own characteristics, so that even if there are no explosive works in a short time, the flow can be slowly increased by accumulating works.
Chasing hot spots skillfully. Everyone knows that hot spots can bring traffic. Then, how can we, friends who started our business from the media, increase the number of views of our works by looking for hot spots?
Throughout Weibo, Weibo is undoubtedly a fiery concentration camp. Through Weibo, you can keep abreast of hot topics. Use hot topics to create your own works and get traffic in this way.
~ ~ ~ The more you share, the more you gain! ~~~
The above is for reference only!
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