There are many points for attention in the design and manufacture of outdoor advertising signboards, so Minoxin will take you to have a look:

1. Size of words. Generally speaking, at a distance of 51 meters, the text should be 16 cm high, and at a distance of 121 meters, if you want to see it clearly, the text should be at least 1.35 meters high. This is the basic requirement of perspective.

2. Creativity can also be said to be our simplest language. The purpose of advertising is to spread. If it is too complicated for people to understand, it will not work.

3. It is better for someone to advertise the product. People are always interested in people. If an enterprise has money, it should invite celebrities to speak for it. If it has no money, it can find advertisements for unknown beauties, or people with distinctive or cultural backgrounds to speak for it.

4. It should be suggestive. Since the audience is a mobile pedestrian, the location and time of the audience passing through the advertising signboard should be considered in the design. Pedestrians are unwilling to accept tedious pictures. Only by surprisingly attracting pedestrians' attention with simple pictures and revealing forms can we attract the audience to watch advertising signs. Therefore, the design of outdoor advertising signs should pay attention to prompting, illustrated with pictures and texts, with images as the leading factor, supplemented by words, and the use of words should be simple, bright and avoid verbosity.

5. The theme is single, and the picture and text are simple. An advertisement can only have one theme, but not multiple themes, which makes people not know what to say. Try not to list data, if so, it is simple. For example, Alibaba wrote a sentence on a large billboard in expressway: Seven million businessmen are using Alibaba. People can understand the function and scale of this B2B e-commerce platform.

6. Lot selection. Some advertisements are well placed, and people can see them all, while others are rarely seen.

7. Try to use standard bold characters. Don't play with artistic words, especially calligraphy and cursive script. Let people know and know in the shortest time.

outdoor advertising signs are the decoration of modern cities. Beautiful outdoor advertising signs should be the window of the city. Various forms of public service advertisements, commercial advertisements, corporate image advertisements, and competing for beauty have added brilliance and charm to modern cities. To a certain extent, it shows the urban style and architectural characteristics, so that people are influenced by beauty while exchanging information. Therefore, the rationality of color, proportion, line and shape should be considered in the design of outdoor advertising signs; In terms of materials and technology, temperature difference resistance, aging resistance, corrosion resistance, easy cleaning and so on should be considered. Attention should be paid to the following issues:

1. The storefront signboard design highlights the characteristics of the brand

Let customers know clearly what you sell, including style, brand culture, etc. These elements need us to have a certain understanding of ourselves before making a conclusion.

2. Give the store a good name

The name must grasp several key points: highlight the theme, catchy and easy to understand. Master these points, and people passing by will never forget your shop. It is mainly reflected in two aspects: first, recognition, emphasizing the image of the store, expanding the visual influence, stimulating psychological feelings, and making the store image profound; The second is communication, which shows unity internally and differences externally.

3. Material selection of storefront signboard design

The main materials are led LCD screen, acrylic and spray-painted cloth. The choice of materials mainly starts from two aspects: on the one hand, according to their own commodity categories, choose cost-effective ones; On the other hand, look at the surrounding environment, which material is suitable for the location.

4. Don't be too complicated in the color selection of storefront signboard design

Be familiar with the fact that each color will bring different effects, give customers different feelings, keep it clean and tidy, and don't use too many colors. The information that the store originally needs to express is not large, so it is not necessary to make the store move too fancy. Try to use only 1-3 colors to reduce the use of too exciting colors, because it is easy to form visual fatigue.

5. The overall shape of the storefront signboard design

Nowadays, the most common storefront is a rectangle, which is regularly hung above the doorway. However, with the development, there are gradually creative signboards, such as some coffee shops, which can express the theme incisively and vividly and integrate form and spirit. Therefore, the storefront signboard design doesn't have to be rectangular. Don't be imprisoned by thinking, and fully tap your creativity.

6. Pay attention to the size, position, quantity and form of the font in the word design of storefront signboard design, and design it in combination with shape and color.