On March 12, tourists took photos and enjoyed flowers in Nanjing Zhongshan Botanical Garden. Xinhua News Agency
Short-distance travel has become the "main theme"
Flowers are invited, and the demand for flowers has greatly increased.
During the Qingming holiday, cherry blossoms in Jiangxi Academy of Forestry are in full bloom. Cherry blossoms are planted around the lake and are in harmony with the water surface. The water is green and full of spring. Many citizens and tourists come to watch the outing, shoot short videos in the sea of flowers, spread out mats and sit under the flower trees. Zhou, who is taking photos, said happily, "Every year from the middle and late March to the beginning of April, I will bring my family here to punch in and enjoy flowers, as if I were in the world of pictorial."
As all parts of the country have entered the flowering period, flower viewing activities, cultural festivals and flower viewing theme tourist routes have been launched one after another, and the "flower viewing fever" has sprung up everywhere. There are11flower viewing areas in Beijing Garden Flower Watching Season. The cherry blossoms in Yuyuantan and the plum blossoms in the Botanical Garden make tourists linger. In Xinjiang, the Apricot Flower Festival of the 22nd Regiment of the 12th Corps attracts tourists to punch in, enjoy apricot flowers, taste delicious food and experience intangible culture.
Under the influence of the COVID-19 epidemic in Zhou Bianyou, local tours and short-distance tours have become the "main theme" of holiday tourism, and various travel modes such as parent-child driving, hiking and cycling reflect people's enthusiasm for traveling in spring.
On April 2nd, the S2 train of Beijing Suburb Railway passed through Hua Shan. Xinhua News Agency
The strong demand for flower viewing has obviously driven the growth of the surrounding hotel market. According to the data of Qunar.com, in the last weekend of February, the bookings of hotels and homestays around Hangzhou West Lake, Lingyin Temple and Hangzhou Garden increased by more than 30% month-on-month. The bookings of hotels and homestays around chongqing nanshan increased by 50% month-on-month, and many hotels in suburban flower viewing areas such as Black Valley and Jinyun Mountain sold out early on weekends. According to the analysis of the relevant person in charge of Qunar.com's Big Data Research Institute, richer experience content and higher quality service level make tourists stop "walking around flowers" and choose to stay near the flower viewing place for one more night to enhance the "gold content" of the flower viewing tour.
Tourists took a group photo at the Apricot Flower Festival of the 12th Division of Xinjiang Production and Construction Corps. Pastoral photo/bright picture
Unlock the new game.
Creativity emerges one after another, and flower viewing culture is unique.
"Xingqing Palace, the ancient rhyme of tang style, is full of spring". At the Spring Flower Festival of Tulip Peony in Xingqing Palace, Shaanxi Province, nearly 10,000 peony flowers were matched with tang style ancient rhyme screen modeling, which showed the historical and cultural charm of Xingqing Palace in Tang Dynasty. Fancy clothes lovers and Hanfu Club launched the "Fancy Clothes Hundred Flowers Garden" activity. During the blooming of peony flowers, they interacted with each other with the theme of "enjoying peony in Tangyang Guifei Garden". In Henan Province, the 4th Hanfu Flower Festival in Yuntai Mountain, Henan Province rushed to the hot search, and the charm of "Seven Sages of Bamboo Forest" and "Twelve Flower Gods" among the blooming flowers ignited the enthusiasm of young people for "Hanfu viewing flowers".
From burning incense and playing the piano in ancient times, reciting poems and composing poems to today's colorful cultural festivals, flower viewing has become a fascinating cultural activity. Many places have innovated the forms of flower viewing, integrating traditional customs and historical allusions. Hanfu, guzheng, calligraphy safety
In addition to cultural activities, new games and products have been launched in various places, and combined with tourists' demand for more money and depth, new experience elements have been integrated into the flower viewing tour. Flower viewing is combined with camping, scientific research and rehabilitation. Business innovation enriches flower viewing tour. In Jiayang, Sichuan, visitors can enjoy rape blossoms and experience steam trains and mine exploration tours. Flower viewing in Tibet, Tibetan costume shooting, aerial photography of drones and camping experience have become featured punching games. In Wuyuan, Jiangxi Province, compound flower-viewing tourism products such as "Rape Flower National Style" and "Rape Flower Music" make tourists change from a simple "hiking tour" to a leisure holiday tour, and deeply experience Wuyuan's food, folk customs and culture. Watching flowers at night has also become fashionable. Night flower viewing places have been set up in Yuyuantan, Beijing, Oriental Lake Cherry Garden in Wuhan and Meihua Mountain in Nanjing. In Shili Meilin near Fujiabian, Nanjing, bright lights outline the fantastic beauty of plum blossoms at night.
Chu KINOMOTO SAKURA, a lovely mascot, appeared in Wuhan East Lake Cherry Garden with various cultural and creative products. Petal cherry oil-paper umbrellas, fragrant cherry paving stones and round fans embroidered with romantic cherry blossoms on both sides have become popular photo props; Thousands of high-value souvenirs such as cherry blossom refrigerator magnets, key chains, cherry blossom cards and wind chimes have been sold. "Chu Xiaoying is an IP image designed with the cherry blossoms in East Lake as the background, hoping to show the history and culture of Fengjing Chu Yun through Chu Xiaoying." Li Lian, a staff member of Wuhan Happy Jungle, introduced.
In many popular flower viewing places, cultural and creative products around flowers highlight creativity and are sought after by countless tourists. In the opinion of industry experts, after years of exploration and development, many cultural and creative products have changed the disadvantages of single and similar tourist souvenirs in the past. They are not only beautiful in appearance, but also have practical life and cultural themes, and gradually formed peripheral industries with a certain scale.
Release the vitality of rural tourism
With the extension of the chain, the flower viewing industry is upgrading day by day.
In Linduwan Village, Taihu Lake, Suzhou City, Jiangsu Province, 1.200 mu of rape fields began to bloom in March. This year, the local government has developed parent-child research products, integrating characteristic folk customs and nature research courses into the natural experience, so that parents and children can experience the happiness of the fields and villages together. In the spring nature study class, Mr. Ren Jun took the children into the rape field to observe the characteristics of rape flowers at close range, introduce the flowering period, growth and flowering process of rape flowers, and explain the origin of rapeseed oil to everyone. In Taihu Lake Wetland, the teacher took the children to observe the winter migratory birds here. Catch snails in the fields, watch grasshoppers, watch spiders and butterflies in the rape fields, and watch longicorn still hibernating at the roots?
In addition to city life, taking advantage of holidays, going to the suburbs for an original ecological travel experience has also become a travel choice for many parent-child families. A sea of flowers and plants makes people feel different from the urban flower viewing scene. Enjoy flowers in theme farms, stay in rural boutique hotels, and enjoy leisure time on weekends and holidays.
At present, the rural theme has become a popular choice for primary and secondary school students to study and travel, and there are more and more spring outing activities in primary and secondary schools across the country.
If children choose the countryside successfully, they will have more time to get close to nature, experience farming culture and feel the wildness of rural life. In Shen Jiaxuan's view, the revival of everything in spring has stimulated people's enthusiasm for rural tourism. In addition to meeting people's needs of enjoying flowers and hiking, the countryside can also enjoy farming, listen to natural lessons and experience farming picking, which is more suitable for parent-child families and research groups.
According to the relevant person in charge of Tongcheng Research Institute, in recent years, with the continuous enrichment of high-quality rural tourism products, domestic destinations have combined flower viewing with various formats, connecting local ancient town culture in series, forming richer tourist routes, and boutique homestays and campsites have entered the flower sea, driving the development of surrounding industries. "Flower viewing tour has promoted rural tourism and contributed to rural revitalization. Food, local products, farming and folk experience projects have attracted many tourists, promoted rural health, leisure, catering, service and other related industries, and created greater economic value. " The person in charge said.
Experts pointed out that for a long time, the flower viewing economy has been limited by the short stay time of flower viewing, and the industry is relatively difficult to extend. In recent years, all localities have begun to actively explore the combination of flower viewing and rural tourism, product innovation and industrial chain extension, and extend the flowering period through the best flower viewing time of different flowers to create four-season products. For example, Baili Rhododendron in Bijie, Guizhou, Yishan Flower Valley, Changchun Valley and Huijinghua with flowers as the core attractions have been built and put into operation, gradually forming a tourism pattern of "flowers all year round" and "flowers all year round"; The landing of a series of leisure tourism projects has changed Baili Rhododendron from a short flower viewing tour to a four-season tour.
Guangming Daily (April 08, 2023 10)
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