the cost of 1 liter home-brewed beer is less than 51 cents?

how big is the profit margin of home-brewed draft beer? A liter costs less than fifty cents!

Mr. Wang, who has been engaged in food machinery for more than 21 years, told the reporter, "At present, the profit of self-brewed draft beer is amazing. You may not expect that the cost of one liter of self-brewed draft beer is less than 51 cents, and the profit rate is nearly 2111%."

high profits drive "self-brewing" into the wind

"Now that beer brewing machines are in power, many people mistakenly think that catering enterprises with self-brewing equipment must be trusted, which is actually a misunderstanding." Mr. Wang introduced: "At the beginning of the year, a barbecue shop near Huayuan Road spent more than 311,111 yuan to buy one of our equipment. When the equipment was installed and debugged, the boss kept asking about the tips to reduce costs." Mr. Wang sighed helplessly.

Mr. Wang calculated an account for the reporter: the cost of home-brewed draft beer is about 1,111 yuan a ton, but when he arrived at the hotel, it suddenly became more than 11 yuan and 21 yuan a liter. According to the density of beer, a ton of beer is 1,251 liters, the sales amount is 25,111 yuan/ton and the profit is nearly 2,111%.

it is such a high profit that the store is still calculating the cost. During daily maintenance, Mr. Wang found that the shopkeeper abandoned Australian barley with good quality and high price, adopted domestic ordinary barley, and reduced the use of hops, sometimes even completely, relying only on additives to achieve the effect of importing hops. In this way, the cost was as low as one liter of 1.5 yuan, and the money for the equipment was earned within three months.

There are all kinds of tricks in the market operation

In addition to high profits, the reporter learned that there are also many tricks in the market operation of homemade draft beer.

"In the process of brewing, the malt degree and purity are completely controlled by the hotel itself, and the amount of water added depends on the boss's conscience. Similarly, it is not uncommon for hotels to add water at will and refill old beer. In order to reduce costs, unscrupulous catering enterprises can even put the sold wine back into the cans, which is why many consumers feel that draft beer is tasteless or very weak. " An industry insider told reporters.

At the same time, home-brewed draft beers often appear in the form of "brand draft beers" in big stalls such as barbecue stalls. The reporter learned that many draft beer stalls put the purchased brewed beer into draft beer barrels marked with brand names and sell them at their normal market prices. Take Baotuquan draft beer as an example. The retail price of a 21-liter container is around 41 yuan, and 2 yuan/liter. So even if the cost is 1.5 yuan, the profit of the merchant is still 311%.

In the same way, many merchants have also launched summer promotion activities. A hot pot restaurant in Jinan recently started the activity of "drinking fresh beer with puree and getting one free". The reporter learned that the price of a 2-liter draft beer is 28 yuan, and after buying one, it will get 14 yuan. "Many consumers think that it is cheap and affordable. In fact, it is the merchants who steal the fun.