I'd like you to recommend Shijiazhuang Shangyi Health Management Service Company-how to successfully invest in a Korean sauna

In recent two years, with the popularity and prosperity of Korean sauna projects, many large and small Korean sauna health clinics have appeared all over the country, and the term "steaming" is no longer strange in our lives. Because steaming has a variety of obvious health care effects, it can be quickly accepted by consumers. Most of the steaming halls all over the country are doing brisk business, and at the same time, it has attracted the attention of many investors.

so, what do you need to know if you want to invest in a sauna health center?

Next, I will give you a comprehensive introduction on how to successfully invest in a Korean sauna.

1. Choosing a regular steam room contractor is the premise of your success. The steam room industry has developed rapidly in China and the time is short. Among them, the steam room contractor will inevitably have a lot of phenomena of over-filling. When you enter the words "steam room" in search engines such as Baidu, Google and Yahoo, you will be surprised to find that: building a steam room. Each company looks very good and speaks very professionally. Which company should we choose to build? If you accidentally choose a company with imperfect technology and hidden dangers, the consequences can be imagined.

Here are three suggestions for you:

1. Ask the other party to provide you with the specific design and installation scheme of the steaming room;

2. If it is convenient, you can visit the steaming room built by the contractor.

3. Judge whether the company is professional according to the professionalism and personal quality of the contractor's business personnel.

second, the correct and reasonable choice of the store address is the guarantee of your business success. Whether the location of the store address is appropriate or not directly affects the business performance. Choosing the right address means a good successful start.

Please pay attention to the following principles of site selection:

1. Area: The usable area should be more than 1.21 square meters (the larger the area, the better).

2. Facade: Facade should be open, unobstructed, avoid obstructions as much as possible, and have sufficient parking spaces.

3. location: it is best to be on the first floor facing the street. It is best to choose a residential community with a relatively high level of culture and consumption, and it is better to be close to supermarkets, banks, post offices, activity centers, hospitals, large catering centers or international chains (such as McDonald's and KFC). There is no need to insist on commercial flourishing shops as the selection criteria for store location selection.

4. Precautions:

① It is not necessary to locate the store in a particularly downtown area in order to grasp the combination of the commercial area and the residential area and pursue a relatively stable customer base.

② It is necessary to distinguish between population flow and vehicle flow, pursue higher population flow, and avoid the inconvenience caused by high vehicle flow to the main target consumers.

③ The structure of the house should be safe, the power supply capacity and whether there is a demolition plan. As the live SHOW will be held during the activity, a large number of people will participate, which may affect the normal activities of neighbors, so the relationship between neighbors, property management and urban management should be handled in advance to avoid unnecessary disputes in the business process.

④ during the site selection, we should make full use of the market survey results as the site selection basis.

⑤ parking spaces should be considered when selecting the site, which is necessary for any public gathering place.

⑥ in the case of competitors in the same industry around, if there are more than three competitors in the same industry around, but there are relatively few residential areas and the population flow is not very large, it is better to consider not choosing.

⑦ When selecting a site, we should consider the rent factor. In general, it is acceptable that the rent is in the middle of the local rent level during the period when the profit is directly affected and the funds are returned.

invest in the hardware configuration of the steaming room:

Facade: there is room for making plaques or hanging light boxes, and the more conspicuous and prominent the better.

Indoor: the overall business area is more than 1.21 ㎡

1. Reception hall: cashier, computer (optional), VCD, amplifier, money detector and calculator;

2. Shoe rack (if the space is small, it can be directly designed in the cashier);

3. There is one bathroom for men and one bathroom for women, with a washbasin. If the space is not enough, you can use one for men and women.

4. Men's and women's dressing rooms, equipped with disinfection cabinets;

5. The rest hall is equipped with foot massage bed and rest bed, TV, stereo and other accessories;

6. Special foot massage room (single room) for ladies' massage

7. Accessories: sweat suits for men and women, towels, bath towels, slippers, disposable shorts, etc.

Handling of business license:

1. Hygiene license

2. Business license of individual industrial and commercial households

3. Tax registration certificate of individual industrial and commercial households

Fire protection: before renovation, you need to go to the fire brigade within your jurisdiction for filing and application procedures.

electricity: general stores use electricity for business, and the electricity price for business use is much higher than that for ordinary residents. If the social relationship is good, the client can change it to ordinary residents.

three, comprehensive management, strive for maximum profit

although there are many projects that are compatible with steaming, it is not necessarily the most suitable to choose any project. In general, it is necessary to decide which project to introduce according to the local market situation, consumer psychology and consumer consumption habits.

1. If the surrounding consumers are mainly middle-aged women, most of them will be keen on beauty and skin care, so it is more appropriate to introduce beauty and skin care.

2. If there is a large market for middle-aged and elderly people near your steaming room, and they have certain consumption capacity, it is better to wear related health products, such as waist protection, knee protection, shoulder pad and other products, while operating the steaming health project.

3. If there are many people from other places who come here to do business, you can consider introducing items suitable for business entertainment, such as chess and cards, tea ceremony, etc.

4. If you local young women are keen on yoga, you might as well set aside 1-2 hours a week to offer yoga classes.

5. Foot reflexotherapy and meridian back-stepping are the treasures of China's traditional Chinese medicine health-preserving culture, which have remarkable health-preserving effects on human body. If you decide to introduce pedicure or meridian back-stepping, you should choose a more professional and formal company to join us.

Fourth, the development of membership system is a shortcut for you to recover the investment cost in advance. For operating a steaming room, it is the best way to recover the investment cost by selling membership cards. The steaming room introduces monthly cards with different amounts. The form and pricing of specific membership cards can be determined according to local consumption.

5. Opening sales promotion, starting the first shot of the steaming business

First of all, we should carry out market research, and "know ourselves and win every battle" in order to plan a more competitive efficiency promotion plan.

it includes:

(1) understanding of competitors, knowing their geographical location, scale, store appearance, brand, image, price, consumer groups, whether they are promoting sales, how to do it, and so on.

(2) Understanding of surrounding consumer groups, consumers' needs, hobbies, living habits, purchasing power, purchasing behavior, purchasing potential, purchasing awareness and so on.

(3) Analysis of target customer groups. The difference of age structure will also affect the difference of consumption. Generally, the physiological characteristics of customers aged 21-31 determine that their consumption psychology is mainly nursing, and they are willing to spend less money and time on health care and beauty. Customers aged 31-41 have increasingly serious skin problems and relatively poor health status. They have strong consumption power and strong consumption consciousness, and are willing to spend some time and money on nursing and maintenance in beauty salons to achieve the purpose of delaying aging and enhancing charm. Customers aged 41-51 are more willing to go to beauty salons to enjoy and relax, so as to get spiritual comfort and improve their temperament. Secondly, make a promotion plan. Before opening, you can distribute free experience rolls, promotional color pages, coupons, pictures of steaming halls, service items and other materials through floats. The promotion tools are intermediaries to attract customers, and you must have them, such as media advertisements, brand light boxes, advertising umbrellas, gift bags, etc. Decorate and display inside and outside the store, and decorate with grass vines, flowers, incense lamps and oxygen bars. Firecrackers are essential, even the clothes and temperament of steaming health consultants and service personnel must be paid attention to. Try to inform more relatives and friends to join in, improve their popularity and promote sales.

6. To establish the image of the steaming house and strive to be the benchmark of the steaming market, the steaming house also needs overall image management. As we all know, whether a dish is cooked well or not depends on whether it looks good or not. If you don't sell it, you can't sell it at a good price, so every chef knows to make the dishes full of color, fragrance and taste.

Similarly, even if a person is talented, if he doesn't dress properly, he will definitely lose the interview. Like this obvious truth, the steaming hall should also have a good image in order to be recognized by customers. Its store layout and personnel image must leave a good impression on the guests.

this is the most primitive and simple understanding of the image management of the steaming hall, and it is also the most basic requirement of the image management of the steaming hall. However, in the management of modern health centers, this understanding is far from enough. If the image management of modern health center is regarded as the concept of doctor, then the above view is only the concept of a primary school student.

Let's take a look at what the modern image management of the health center is.

(1) What is the image of the steaming pavilion

The image of the steaming pavilion is the evaluation of the overall impression of the public (including customers and others) and the health care librarian, and it is also the reflection of the internal characteristics and external performance of a steaming pavilion on the public and internal employees, and it is the internal employees, consumers and others through various signs of the steaming pavilion (such as the characteristics of business projects, promotion strategies, promotion means, etc.

This concept shows that the image of a steaming hall is viewed from many aspects, not from a certain aspect, and different people have different conclusions, so we just need to look at the mainstream.

(2) What are the specific contents of the image of the steaming hall? The image of the steaming hall is a composite index system. This index system can be divided into two categories: tangible image and intangible image. The tangible image refers to the logo (such as name, brand, business card, storefront logo, etc.), equipment, financial strength, business projects, product varieties, etc. of a sweat shop. Intangible image refers to the spirit, management policy, management level, benefit, management style and service level of a sweat shop.

from this point of view, the image management of the steaming hall is related to all the activities operated by the steaming hall. It is a systematic project with its own management method, which has been popular in foreign countries for many years. It started a little late in our country, but it has already started, and there is a special industry engaged in this work, called CIS image design or CIS image planning. In fact, it is very useful to the steaming hall, and some large and medium-sized steaming health centers that have done well attach great importance to this work. The image of the steaming hall is a comprehensive thing, but it is not an abstract thing. It has specific content and needs a set of identification system.

Specifically, it includes five aspects:

1. The management style of the steaming hall;

2. The service project image of the steaming hall;

3. The service image of the steaming hall;

4. the environmental image of the steaming hall;

5. The social image of the steaming hall.

7. Serve old customers, develop new customers, and ensure the sustained and steady development of business. How to make new customers trust your store is a problem that consumers are most concerned about at present, because trust is the premise of consumers, and trust is the guarantee of quality and service. Without trust, everything is impossible. Consumers will not trust a sauna health center with incomplete sanitary facilities, poor conditions, uneven licenses and low cultural quality of personnel.

Then how to correctly choose the ideal professional sauna health center to serve yourself.

Pay more attention to the following items:

1. Is the business license, hygiene license, price list issued by the price bureau and medical institution's practice license complete? Whether it is within the validity period of the audit.

2. Are the sanitary disinfection facilities available?

The sauna health center is the "public * * *" service place for health care projects, and the towels, bathrobes, slippers, bedspreads and sanitary environment you use must meet certain standards. The articles in the sauna health center should be disinfected with alcohol, and the rooms should be disinfected with ultraviolet rays. Avoid cross infection.

3. Whether the service personnel are excellent

Whether the steaming health consultant can skillfully explain the professional knowledge and finish the steaming, if you want to do beauty treatment or massage, you should see that the beautician and masseur should have formal national professional qualification certificates (professional qualification certificates) for beauticians and masseurs. Regardless of their age, they need different levels of massage qualification certificates (junior, middle and advanced) and all kinds of professional certificates for masseurs must be obtained.

4. Is there a customer care file in the sauna health center?

It is a long-term process, which is automatically established when the customer receives the service for the first time. Through the health consultant file, many thoughtful and comprehensive series services can be provided for the customer for reference. 5. When your rights and interests are infringed, can the Sweat Steam Health Center properly handle it in time? How to Develop Customers Key Points of Customer Development and Service Management: In order to maintain a fixed number of customers, we must develop at least 21% new customers a year, otherwise the number of customers will decrease year by year. In order to increase regular customers and attract consumers' recognition as the primary task, it is quite feasible to adopt membership system. Even if the effect of steaming health care is more obvious, the sincerity of serving customers is far more touching than technology and effect. It is this kind of management method that steaming health care center urgently needs at present.

First of all, let's take a look at the ways to develop customers:

(1) Creating conditions to attract customers

If we only focus on the external recognition of customers, it will not completely satisfy customers.

Because external recognition and temporary recognition cannot bring permanent loyalty to customers. Therefore, while providing regular services, the sauna health center should understand the real feelings of customers, that is to say, instead of waiting for customers to come to the door, it is better to give customers the idea that "going to the sauna health center is a pleasure" to be active and effective. When the sauna health center draws up the strategy of developing customers, it should also set a plan for this idea. Recently, it has become a popular and fashionable "five senses health care" therapy in Europe and America, which is the perfect embodiment of this concept. I hope that by letting customers experience the relaxation and relief of "physical and mental harmony", customers will "long" to enjoy this pleasant experience of relieving stress again and become regular customers.

(II) Developing new customers with referral cards

One of the ways to develop customers is to use referral cards. The purpose of this kind of introduction card is to strengthen the effect of word of mouth and actively explore members. The method is to distribute introduction cards to customers who come to the store. Anyone who introduces more than five new customers can get gifts or special treatment. Various preferential treatment methods and measures for customers who use the introduction card should be in line with the operation situation at that time.