You can have something that reflects your life, such as where you went to eat today, and take some pictures to share. Don't let your friends treat you as a product seller.

don't be too rigid in what you publish. For example, if I sell skin care products, I will share some skin care tips in my space, and then naturally introduce the skin care products I am making, so that my friends can easily accept the products you introduced.

The best way to attract fans is to make them worship you. To make fans worship you, you need to spend a lot of time and do content construction, so we are required to focus on our own expertise.