first, why applets are very suitable for the catering industry

first of all, from the catering aspect, for example, if you open a restaurant, put the QR code of the entrance of a restaurant applet at the door. When a customer passes by your door and thinks your shop is not bad, there is a QR code of a small program at the door, so take out your mobile phone and scan the QR code, and you will know immediately if there are any seats in the store. What are the dishes available in the shop? You can also order directly and pay for it. After ordering, you can sit in the door and eat directly. At this time, the kitchen has received the customer's order and knows how many people are at the table, which can greatly improve the work efficiency of our shop. The same is true for customers who arrive at the store to scan the QR code displayed on the code table card to order food independently.

Secondly, for the owners of APPlets, the cost of developing applets is low, which can be borne by ordinary catering users, and applets can achieve the effects and functions that can only be achieved in the original ecological app before. The data is in the cloud, which does not need to be installed, does not occupy memory, and does not need to be forced to pay attention, that is, it can be scanned and used; Simple and convenient, it is extremely suitable for users of this mode in the catering industry.

finally, the launch of the applet "scan code to order" and "scan code to pay" has greatly promoted the use of applets in the catering industry. From the above two points, we can also know that the development of applets in the catering industry can greatly save the cost of human resources. Not only that, the function of shops near applets also plays a certain role in expanding the number of users and promoting brands. Applets can also collect customers' opinions so as to make timely improvements and better retain users.

in this internet age where wechat applets are dominant, the binding between the catering industry and wechat applets is actually a mutually beneficial process. The applet realizes a faster and more convenient business model in the catering industry, and the catering industry provides an application scenario for the development of WeChat applets.

second, how does the wechat applet assist the operation of the catering industry?

In the Internet age, the competition of all industries is expanding in both time and space dimensions, and the operation of the catering industry is definitely unavoidable. Because of the appearance of WeChat applet, it has opened up another space for the catering industry, especially the function of "nearby applet", which makes customers associate with the restaurant before they arrive at the store and still play a role after eating.

before the meal: the customer didn't arrive at the store, and the applet took the lead.

Many catering bosses think that the service only begins when the customer enters the restaurant, and naturally stops when the customer leaves the restaurant. The restaurant only needs to serve the customer face to face, so catering bosses pay special attention to the perceptible factors in the store, such as site selection, decoration, lighting, production and menu. However, the scene after the customer enters the store is only one of many business links. Competition has already begun before customers enter the store.

Applets and friends circle advertisements near WeChat can well promote the conversion of users to the store before meals, and users can find surrounding restaurants by opening nearby applets; The local promotion of friends circle can accurately radiate the crowd around the restaurant and guide natural traffic and users to the store.

Dining: Make good use of the membership system to revitalize offline traffic

How to improve the user experience and turn consumer customers into members? Wechat applet provides the functions of self-service ordering and online bill payment. Customers can self-service ordering through the applet, which can improve the dining experience, save time and improve the turnover rate of restaurants. In the process of paying the bill after dinner, the system can automatically judge whether the customer is a member. If not, it will trigger consumption, that is, membership ability, and attract non-members to become members. If you are already a member, it will automatically trigger the consumption courtesy, distribute the corresponding membership rights to the user's account, and encourage members to spend again.

nowadays, online traffic is more and more expensive. offline catering bosses should manage the offline traffic, because the restaurant itself has the traffic attribute. as long as the restaurant operates its own traffic well, it can form its own traffic depression and precipitate its own members. Shenzhen Anxiaoguan was originally a traditional restaurant with no online operation. Now it uses the catering applet created by Cool Shopkeeper Technology, and online old customers drive new customers by sharing fission, effectively increasing turnover.