1. Geographical advantages. Zibo, located in the middle of Shandong Province, is a base of coal and shoemaking industry. These two industries have promoted the economy of Zibo, attracted a large number of migrant workers, and formed a densely populated urban area and urban-rural fringe. There are a large number of catering merchants in these places, which provides a foundation for the development of the barbecue industry.

2. Innovative functions. Zibo barbecue has its own unique baking methods and ingredients, which are delicious and rich in varieties. In addition, the barbecue industry can complete the production in a short time, which is in line with the fast pace of modern life. Zibo BBQ has launched a new field of "BBQ snacks", which is deeply loved by young people.

3. Network marketing. Zibo BBQ promotes its brand through Internet marketing, such as Weibo, WeChat official account and other platforms, and adopts the agency method to let more places enjoy the delicious barbecue in Zibo. At the same time, franchise stores and direct stores have been opened nationwide, further promoting the brand's popularity and market share.

In a word, the reason why Zibo BBQ is popular with its unique taste and online marketing is inseparable from the expansion of market demand and scale, the clever use of brand strategy, and also thanks to the innovative spirit and keen market insight of Zibo BBQ entrepreneurs.