A model essay on the business innovation plan of nail shops
Nowadays, many occasions cannot be separated from the business plan, which is a written summary of the business that the entrepreneur plans to create. So how is the relevant business plan made? The following is a sample essay on the innovation plan of nail shops that I collected for you. You are welcome to learn from it, and I hope it will help you.
Innovation Plan of Nail Shop
I. Market Analysis
The nail industry contains huge profit space. According to the report of professional investigation institutions, China's nail market is developing rapidly with an annual growth rate of about 311%. China has a huge consumer population. The nail industry is recognized as a high-profit and high-return industry and has become the most promising investment project.
Faced with such a huge female consumer market, investors from all walks of life are gearing up to enter or have entered, but it is no longer feasible to rely solely on the primary mode of profiteering and speculation. Professionalism, sincerity and high value, the future development of nail industry will take branding, specialization and scale as the mainstream direction.
the operation orientation of nail shops will take the following forms: powerful brand management, nail service demonstration shops of product companies, comprehensive nail shops integrating nail services, and reputation shops named after personal brands.
new marketing principles
promoting enterprise growth-e-commerce marketing-food and beverage marketing-building real estate marketing-consumer goods marketing
The more accurate the positioning of nail shops, the easier it is for customers to remember. The ability to provide personalized value-added service is the key to nail shop management!
II. Overview of existing nail shops and consumers
1. Consumers generally pay attention to the following points when choosing nail shops:
(1) Professional level of nail shops;
(2) the service level of nail shops;
(3) the environment of nail shops;
(4) The ability and reputation of manicurists in nail shops.
1. Consumers have the following requirements for nail shops:
(1) I hope that nail shops will improve their professional skills;
(2) I hope the service environment of nail shops will be improved;
(3) Most people want nail shops to improve the service level of manicurists;
(4) I hope that nail shops can improve the overall quality of manicurists;
(5) Some customers hope that nail shops can improve their services;
(6) More than 61% of customers are dissatisfied with the services and overall quality of manicurists, hoping to improve them.
3. Ways for customers to choose nail shops:
(1) Most of them are accepted through their own detailed understanding and personal experience;
(2) Part of them are accepted through the introduction of manicurists;
(3) Some of them were introduced by friends;
(4) Others come here through advertisements.
Most customers think that the service level of manicurists is average, which poses a challenge to our industry. Whoever can satisfy most customers will have the opportunity to have a huge market.
In this industry, manicurists are highly mobile. Good shops should make more efforts in personnel training, and at the same time have their own methods to retain those excellent manicurists. Understand what is the ideal choice in employees' minds and how to solve the most fundamental problems in reality.
Third, address analysis
Mainly choose the area near the city center and concentrated office buildings. The interior setting should be elegant and tasteful, with an area of about 11~91 square meters.
The rent of shops is relatively expensive and getting higher and higher. If you don't want so much initial investment, you can choose to concentrate in nail shops, near shopping malls, in shopping malls, at the entrance of famous brand communities and near universities. It is best to have a parking space. Store rent can be about 511~21111 per month. No matter how high the rent is, the profit of nail art is great, but it is basically the same if these expenses are removed. Including industry and commerce, taxation, water, electricity, employee capital, elevator building, elevator fees, property fees and other fees.
fourth, the investment in opening a store
is estimated to be about 1,111 yuan.
includes:
various certification licenses-21,111;
decoration-21,111 yuan;
instrument products-31,111;
rent: 511~5111/ month and other expenses.
(Note: You can make greater investment with your own ideas and strength. The above are shopping malls and medium (small) stores)
V. Popular nail shops
(1) In nail shops, the skills and services of manicurists and manicurists' assistants should be well coordinated with the needs of customers. Every manicurist should know his job well and be able to finish it well.
(2) A manicurist can accurately grasp customers' needs and establish customers' trust in himself, thus making customers believe that this is a professional nail shop.
(3) Every manicurist should do it: the service she provides for customers is what customers need and beneficial to them, instead of thinking that she is cheating customers' money.
(4) A manicurist should learn to communicate effectively with customers. While learning effective communication skills, he should also learn to put himself in the other's shoes and understand the customer's needs from the customer's point of view, so as to truly meet the customer's needs.
(5) A relationship of trust and conviction should be maintained between manicurists and customers. The affection and enthusiasm shown by manicurists to customers can only make customers trust. In fact, this is also a professional attitude. Most manicurists can do this.
(6) Improve our professionalism and let guests pay for our professionalism.
(7) nail shops should have an accurate and unique business orientation, so that enterprises can be invincible in the competition.
VI. Future of the Project
With the development of this industry, manicure will become a major branch of the beauty industry. With the development of stores, it can develop into branches and chains, with broad prospects.
Entrepreneurial tips:
When you think of small businesses, it is easy for people to think of roadside stalls selling breakfast, opening online stores as agents and so on. In fact, small business covers a wide range. Some small businesses can also be flexible and decent, which is very easy. Custom-made shops, which are popular now, have captured people's psychology of pursuing individuality and fashion, which is very popular. Almost digress, get to the point, so how can we do a good job in small business and make it bigger and stronger? To sum up, it is four words: be clever and do more.
first, change
change refers to change. In the process of small business operation, the environment is often changing rapidly, and the market is changing from time to time. Whoever responds quickly and adapts to the changes in the market will win time and gain the initiative in business. An obvious advantage of small-scale operation is that the ship can turn around quickly. As long as the operator keeps a clear head at all times, responds sensitively and quickly to market changes in time, and seizes fleeting business opportunities first, he will certainly be able to achieve small profits. For example, when Transformers entered the China market, the first people to get the information were small businessmen, who quickly established a solid distribution relationship with the production enterprises, with little investment but considerable profits. The adaptability of small-scale operators reflected by change is an important factor for the success of small-scale operations.
second, cleverness
cleverness refers to the shortcomings of taking advantage of the market, doing what people don't do and thinking what people don't think. If small business operators passively drift with the tide, they may never make it. In fact, the more developed the economy and the more advanced the society, the more detailed people's needs will be. In fact, there must be a gap market between big markets that big enterprises have no time to take care of, which is very suitable for small-scale operation. Therefore, small investors should jump out of the inherent, narrow and intensive thinking mode, grasp the law of market operation from a longer time and space, study consumer demand in depth, find a new way, devote themselves to the goods and services that operators do not have, and take advantage of market gaps. The clever test is the keen market vision of small-scale operators, who can grasp the opportunities.
third, more
more means not afraid of losses, thoughtful service and satisfying customers. Sometimes, in order to promote sales, some merchants take the road of small profits but quick turnover, some give customers gifts and coupons, some engage in lottery returns, and some take advantage of the media to advertise. It can be said that they have tried their best, but these common promotion methods are often not very effective. Boss Zhao, who opened a gift customization shop, came up with a way to send wedding photos with customized gifts, which attracted many prospective newlyweds and couples to customize at home for a time, and the business was booming. This is a test of the business philosophy of small-scale operators. We should not think too much about short-term interests, but take a long-term view in order to continue to operate.
4. Benefit
This benefit refers to providing convenience for customers. Large enterprises with abundant capital keep their operations, while small businesses keep their operations. Enterprises with abundant capital can publish promotional advertisements through major media, make use of their superior business environment and complete supporting goods and services, and wait for customers to come to their doors on their own initiative. Small-scale operators generally deal in daily necessities and are easy to establish stable contact with customers, so mobile sales and door-to-door delivery are often more able to meet the needs of customers. The word "Li" tests the ability of small-scale operation and overall planning, and it is necessary to provide convenience for customers from a global perspective.
whether it is a small business or a big business, we should operate wholeheartedly, consider from the customer's point of view everywhere, and adjust our business methods at any time, so as to do a good job in business. Of course, if you reach the four elements mentioned above, it proves that you are a very capable small entrepreneur, and your business will certainly flourish.
Risk avoidance:
Small-scale operation should focus on small businesses, and operators should first consider the heat and cold of their business projects. Small business is the most taboo for fools to look at the next door during the New Year, and I will do whatever others do, because this road is often impassable. The result of chasing the wind while it is hot is often either to face a market giant in the same industry or to clean up the leftovers that others have run out of oil and water. Small business operators should avoid heat and get cold.
A blind spot in the market is occupied by a blind spot
If a small business operator passively goes with the flow, he will never get ahead. In fact, the more developed the economy and the more advanced the society, the more diverse and detailed people's needs will be, and there must be a gap market between big markets that big capital is not interested in, too busy to take care of or unable to take care of. It is very suitable for small business. Therefore, small investors should jump out of the inherent, narrow and rigid mindset, grasp the law of market operation from a longer time and space, study consumer demand in depth, find a new way, and take advantage of market blind spots. For example, dealing in goods that match and complement the goods in big stores; Open up new industries such as scrubbing and shuttle service 361 lines away to provide consumers with multi-level convenient services.
Quick-response boats turn around quickly
The business environment is always changing rapidly, and the market is changing. If time is tight, goods can be added; Time is not tight, and gold also depreciates. Therefore, whoever responds quickly and adapts to the dynamic changes of the market will win time and gain the initiative in business. Small-scale business ships turn around quickly, as long as they keep a clear head at all times, respond sensitively and quickly to market changes in time, and seize fleeting opportunities first, it is possible to realize small-scale profits. For example, when Transformers were introduced to China, it was small businessmen who first got the information and predicted its broad prospects. They quickly established a solid distribution relationship with developers, with little investment but considerable profits.
take the initiative to come to the door to meet the urgent needs of customers
large enterprises with abundant capital should keep their operations, and small businesses should go back. With abundant capital, we can publish promotional advertisements through various media and make use of our superior business environment and complete supporting goods and services to wait for customers to come to our door. It is impossible for a small business firm to make a difference. Generally speaking, the products of mobile stalls are daily necessities, which every family needs every day. If we can cater to the needs of customers, establish solid contact with customers and do door-to-door service, we can earn money steadily.
small profits, quick turnover, three points of gross profit, full meals
As the saying goes, three points of gross profit, full meals, seven points of gross profit starve people. Small business funds are quite limited, most afraid of causing a backlog of goods, capital turnover can not become dead money, the heavier the burden, affecting the next business, forming a vicious circle. The profit is meager and the price is reduced, which forms a comparative advantage in the competition to attract customers and realize the goal of making money with small profits but quick turnover.
The advantage is not to be too eager to make money.
It is the dream of many people to make a lot of money, but it is difficult for most people to realize their dreams all their lives. What is the reason? Because they are too eager to make money, they don't want to make small money, and they can't make big money. A millionaire once said: Small money is the ancestor of big money. Many rich people in life started from scratch by earning humble money.
Note:
If you think you can't do it alone, I suggest you find a partner. However, it is necessary to do a good job in the system and benefit distribution contract in advance, so that there will be no subsequent contradictions.
when you encounter difficulties, you should stick to it. As the saying goes, there are always more good ways than difficulties. Summarize the experience of success and failure.
focus, it is difficult to catch fish for three days and dry the net for two days. Not arrogant or impetuous.
do what you like.
you should have a detailed business plan.
make full use of external resources. ;