O2O, Online To Offline, refers to the combination of offline business opportunities and the Internet, making the Internet a platform for offline transactions. This concept originated in America. The concept of O2O is very broad, which can involve both online and offline. It can be called O2O.
O2O is the integration and deployment of information platforms, involving two fields, one is the information interactive integration of similar products, and the other is the information integration of different products, that is, from offline to online, and finally from online to offline, forming a closed loop of products, effectively improving the efficiency of society, rather than a simple combination of 1+ 1.
The epidemic situation contributes to the positive development of the O2O market.
According to the data of "2020 Kaidu Consulting O2O White Paper" released by Kantar in March, 2020, the scale of China O2O market is increasing year by year, with the scale of China O2O market reaching 238 18 billion yuan in 2065+09, with a year-on-year increase of 34%. At the same time, according to Kantar's forecast, under the influence of COVID-19 epidemic in 2020, the China O2O market is expected to reach 3 trillion yuan.
O2O's home market share is increasing year by year.
Kantar divides the O2O market into two markets: store-to-store and home-to-home. From 20 17 to 20 19, the market share of China O2O home furnishing increased year by year. By 20 19, the market share of China O2O home furnishing reached 46%, 6 percentage points higher than that of 20 18. At the same time, under the influence of this epidemic, the O2O market will usher in new opportunities in the industry. According to Kantar's forecast, the market share of China O2O market is expected to reach 665,438+0% in 2020, surpassing the O2O market for the first time.
Food and beverage take-out occupies a dominant position in the O2O market.
At the same time, from the application field of China O2O market, its market application field is relatively wide, mainly concentrated in the service field, including food and beverage take-out, fresh food, medicine, fast-moving consumer goods, housekeeping, community, real estate brokerage, education and so on.
Taking Jia Dao O2O market as an example, its application fields mainly focus on catering take-away, fresh fruits and vegetables, fast-moving consumer goods and other fields. According to the data of "2020 Kaidu Consulting O2O White Paper", in 20 19, the market share in the field of food and beverage take-out in the O2O market reached 80%, taking the leading position, followed by fresh fruits and vegetables, accounting for 10%.
—— The above data and analysis are all from Forward-looking Industry Research Institute's China Life Service Online-offline Closed-loop Strategy and Application Case Analysis Report.