A, store site selection must pay attention to the surrounding traffic flow, traffic conditions and the surrounding residents and units. For entrepreneurs operating stores, "customer flow" is "money flow", do not be afraid of competition and selected in remote areas.
Two, site selection should be forward-looking. Not all of the "golden market" are sure to make money, sometimes encountered changes in municipal planning, the bustling lot may also become a remote place.
Three, pay attention to the cost-effective rental. Different geographic environments, transportation conditions, building structure of the store, the rent will be a big difference, sometimes even more than a dozen times the difference.
Four, find the store to combine the project. Now many cities, a street is a specialty, so find a store to find according to their own projects, so that the business is more likely to succeed.
Expanded:
The significance of the site
The significance of the site is very significant. This is because:
First of all, site selection is a long-term investment, compared with other factors, it has a long-term and fixed. When the external environment changes, other business factors can be adjusted accordingly to adapt to changes in the external environment, but once the site is determined to be difficult to change, choose a good, the enterprise can benefit from long-term.
Secondly, site selection is a matter of business success or failure, the choice of business location will significantly affect the actual operation of the benefits, costs, and future expansion and development of business scale. Relative to the manufacturing enterprises, the location of service enterprises is more important, the location of the good or bad in a large degree directly determines the business income, and ultimately determines the survival of the enterprise.
Finally, site selection is an important basis for the development of business objectives and business strategy. Commercial enterprises in the development of business objectives and business strategy, need to consider many factors, including the site selection study, so as to provide a basis for the enterprise to develop business objectives, and on this basis in accordance with the customer composition and demand characteristics, to determine the promotional strategy.
Baidu Encyclopedia - Site Selection