First, the experience of opening a clothing store: selling clothes is selling image.
Whether the business of a clothing store is good or not, you don't need to enter the clothing store. You just need to stop at the door for a few seconds to see the signs, lighting, display and hygiene, and even see the age of the sales staff and whether the employees are beautiful. Buying clothes is buying beauty, so selling clothes is selling image, that's all!
Second, the experience of opening a clothing store: target customer orientation
To successfully run a clothing store, the most basic and core problem is to accurately locate customers. The more managers know about the lifestyle, consumption habits and entertainment hobbies of target customers, the clearer and more accurate the positioning of target consumers will be.
At this time, they only need to fully meet their requirements and satisfy their appetite, and they will naturally become super users of the store and their business will flourish.
Third, the experience of opening a clothing store: professional buyers are essential.
No matter how powerful the sales skills and marketing routines are, they will eventually return to "products". Good products will have a good reputation, and bad products will make word-of-mouth notorious, especially in this era of developed information. Shops want good products without a professional buyer:
Buyers should not only know how to buy goods, but also know how to sell them; Buyers should not only understand the goods, but also understand the data; Buyers should not only know how to match, but also know how to display; Buyers should not only recognize the explosion, but also maintain tonality.
Fourth, the experience of opening a clothing store: for a small number of new models,
For new styles, the clothing industry should adopt the principle of a small number of varieties without knowing whether they are selling well, which can greatly reduce the risk of inventory backlog.
5. Experience in opening a clothing store: Shop around when purchasing goods.
For the new style, don't listen to the fool of the wholesaler easily, or work hard for a few times to reduce the cost as much as possible. Saving a piece is equivalent to earning a piece. If the cost is saved, the clothing store can get better profits.