Each step may take a day or even two. But don't be afraid, this article tells you all. By following this guide, you can save a lot of time figuring things out on your own.
The ideas shared in this article are as follows:
1, the operating guidelines of the public number
2, clarify the positioning of the public number
3, determine the selection of content for the week
4, combine with the hotspot to write the article
5, use the tool to quickly layout
6, get the seed users
7, tracking data Do optimization
8, start to cash
I, the public number of the operation of the guidelines
The first step, complete the public number account registration
Public number registration link: /
Click in, you will see a few types, if you are an individual just start operation, choose subscription number.
Click in to register, fill in the relevant information, you have a brand new public number ~
The second step, to complete the background of the basic settings
You need to complete: set the avatar/introduction/menu bar/follow the reply. The rest of the literal meaning of the understanding of the good, because for the time being can not be used, left to slowly fumble.
Setting avatar
Click on the public number settings - account details can be changed. Regarding the rules for avatar settings, just match your public number persona.
BTW, if you don't have a clear positioning yet, you can skip to the second part first to learn how to determine the positioning of public number.
Introduction
The introduction will be presented in this place. When writing the introduction, it is recommended to use Who am I + What benefits can I bring you by following me
It is in the same place as the avatar setting, click on Public Number Settings - Account Details.
Menu Bar
The menu bar is the location below.
Set it in the custom menu.
Reply after following
When you newly follow a new service number, there will be a corresponding reply message.
Replies after following are set in Autoresponders - Followed Replies.
If you're struggling with what to write here. Here are a few directions:
Greet your followers and thank them for following you.
Introduce what you can bring to them.
What you would like him to do in the public (e.g., "You can click on the menu bar below to see the history of articles").
This way the basic decoration of the public number is finished.
Second, clear public positioning
This part should be put in the front, but for the sake of consistency, so I adjusted the order.
Before opening the public number, it is very necessary to determine the positioning of the public number. Because the positioning determines:
The audience size of the user
The accuracy of the fans
The difficulty of the subsequent realization
We can understand the positioning in this way, which contains 3 elements: the target user, the pain point problem and the solution, the positioning is that you have to be clear about what kind of problem your public number is going to solve for what kind of people.
So how to positioning?
Determine which field you want to do, who are the target users?
Through user research, see whether this field is worth doing, what are the pain points of users;
Think about solutions for these pain point problems.
By exploring this idea, a positioning can be formed.
For example, if you want to make an English account, you can think about it like this:
Target users: the account is aimed at users who are IELTS learning party.
Pain point problem: through the research, we understand that there is a lot of audience in this field, and also pay attention to the public number, and at the same time, we found that the pain point of the users is that they don't know how to learn, and they want to know the learning method.
Solution: provide resources/learning experience and method sharing.
Three, to determine the week's content selection
After clarifying the positioning of the public number, the next step is to select the topic, that is, the daily content planning, the purpose of this step is also to solve the problem of what to write on a daily basis. For white people, it is very important to do a good job in advance of the selection of planning, this way to avoid the embarrassing situation of writing two on the content to write (99% of people are in this step to give up, so you want to learn to operate a good public number of people have to think seriously).
There are two ways to choose a topic:
1. Data
You can use the Baidu index, microblogging index, the new list of tools such as screening, so it is easy to step on the hot spot.
Here is a related teaching post: you don't know the search engine selection method
You can directly search the index like this
You can also use Baidu's association method like this to assist your own selection of the topic
2. Getting Inspiration from User Feedback
The best way to select the topic can be to use the following 3 methods to get user feedback:
User research: such as releasing questionnaires, forms, etc.
Direct communication: such as directly selecting the target user for an interview, or interacting with the user by commenting or leaving a message;
Side-by-side observation: such as going to look at the target user's circle of friends, Zhihu-related posts or even competitors' comment zones
About selecting a topic, I've also summarized a set of methods:
Self-Media People What are the difficulties in choosing topics in daily life? How to do topic selection?
Four, combined with the hotspot to write articles
After determining the content selection, to the most challenging step - you need to produce quality content, including the form of content presentation.
To choose the form of content presentation, you need to determine whether your content is presented in text, images, audio, video or other ways.
After that you need to create the idea of how I want to attract users to read my article step by step down? Does it set up suspense or tell a story?
In addition, many white people will come up to the hands of writing, but write to the midway to find all kinds of problems:
This topic can not be written
Writing writing on the run
Article logic does not go smoothly, the point of view is repeated
......
For for the target problem, I suggest that under the pen, first outline the writing, plan what you want to express in each step of the article, there is no logical problems.