In fact, it is not recommended that newcomers enter the hotel industry, because this line of high cost, low profit, long payback cycle, adhere to a few years before generating sustained income, coupled with the current market competition is relatively large, can not find the target customers and business direction, often lose money, even if it is the industry's bigwigs, the slightest carelessness will be folded.
If you really want to do, can endure the vacuum, and with adequate preparation, do the hotel is quite good, this is a sunrise industry, no doubt, as long as through a year or two, the next is the profit stage.
Since you are a novice, then I will start from the very beginning to talk about it, how to run a hotel from scratch.
?I. Preparatory stage
1.? Open what kind of hotel
In the beginning of the preparatory work and operation before, we must establish what form of hotel we want to open, is the traditional star hotel? Or a mid-range hotel? Or a boutique hotel with its own character? A general express hotel that only provides accommodation?
Everyone's idea is different, it is not appropriate for me to say more, but I can make a suggestion, try not to do the traditional, that is, only to do the accommodation service hotel. According to the data, the number of traditional hotels slowed down, and there is a decline in the trend, even star hotels can not be avoided, Huazhou Hotel Group founder Ji Qi that star hotels on the road to gradual extinction.
On the contrary, the situation in the mid-range hotel industry is very good, the red sea competition is fierce, the budget is not enough friends can be to the development of small boutique hotels.
2.? Hotel investment costs
The size of the hotel, the theorem location and the local economic development and prosperity are significant factors affecting the amount of investment, there is no doubt that the hotel in the prosperous area of the rental costs and construction costs will certainly be much higher than other general area.
As for whether to build a new hotel from scratch, or to buy a ready-made hotel, or to join a branded hotel, you have to analyze and choose the pros and cons of the three types of investment from your own situation, and weigh the risks of each investment.
3.? Legal business, formalities
In accordance with national laws, the formalities to obtain a legal business license, it is best not to play ball, gimmick, the hotel industry is considered a policy focus on the object.
Two, the location of the hotel
1. Determine the size of the hotel
Before correctly selecting the size and location of the hotel, the operator must determine the size of the hotel, because only after the size of the hotel is determined, you can go to the right location to find the right house.
2.? Site selection criteria
(1) The selection criteria of geographic location. The environment around the hotel must be clean and hygienic, fresh air, no noise pollution, but not far from the crowd.
(2) economic aspects of the selection criteria. The economic characteristics of the environment around the hotel directly affects the operation of the hotel, must be based on its characteristics to make the corresponding policy. For example, commercial areas, university areas, tourist areas, entertainment areas, site areas and other different characteristics of the area, as well as their different sizes and grades, the hotel uses different marketing strategies, because the target population is not the same.
(3) selection criteria in terms of market. The degree of competition within the region of the same type of hotel will affect future profits as well as development, it is best to find their core competencies, out of the danger of homogenization of the region.
Three, the hotel's decoration, design and equipment planning
1.? Facilities functional zoning and overall planning
Five-star hotels as the industry leader, luxury equipment, facilities, in addition to meet the needs of guests for food and accommodation, but also equipped with a larger scale of banquet halls, conference halls, a full range of integrated services, in the hotel industry where the use of space is extremely important, there will always be a dome hall that can be described as a luxury.
According to the current industry shows that because of the existence of banquets, meetings, conventions and exhibitions and so on, five-star hotels still have other hotels can not be compared to the advantages, but the development cost is high, not suitable for five-star hotels below the imitation.
Overall, the internal space of the hotel is generally divided into three parts, namely, the restaurant: including the dining table, access, bar, cashier, kitchen, etc.; guest rooms: a variety of types of guest rooms; auxiliary area: office, financial room, warehouse and so on.
As for boutique hotels and B&Bs, the rooms can be customized to create a "homey"
atmosphere, as described by the short-term rental platform.
2, the principle of decoration should be grasped
(1) moderate decoration: according to their own situation to selective decoration, avoid flashy, overstated.
(2) and the unity of business characteristics: in line with the favorite target group.
Four, choose a good hotel management system
1.? Find a professional company
Excellent technology, strong strength, ultra-high efficiency, perfect service, precipitation of the reputation, professional companies are undoubtedly more than laymen companies to let the user generate a sense of trust, professionalism to create products are also more adapted to the test of the market. Not to mention the indiscriminate function, the stability of the system will be able to get rid of the third-rate products, not to mention after-sales service.
2.? Confirmation of the hotel management system to meet their needs, security is the key
Hotel management system features are not the more the better, a complex system will often increase the implementation of the difficulty, the hotel should be based on their own situation pruning and trimming, to reduce the cumbersome, watering the money in the most practical place to blossom and bear fruit, which is the security issue is of the utmost importance, there are no loopholes in the front desk, the boss to rest assured, will not see yin-yang bills, the staff will not be able to see the staff to see the yin-yang bills. Will not see the yin and yang bills, employees to monitor the situation.
3.? Good scalability hotel management system
A good scalability, free update of the system is particularly important, not only can save costs, but also to follow the times, master the core competitiveness, always before others.
4.? Easy to operate system
The hotel industry has a high turnover of population, a simple system can make it easier for new staff to get started, without delay and work efficiency.
5.? Cost-effective system
Practical and cheap system we all love, but too much emphasis on price, certainly can not buy a good system. The price of the same type of management system on the market today is about the same, and if you choose a system with poor performance on the cheap, you will lose more than you gain.
In short, if the hotel is the body, then the hotel management system is the body's brain, the importance of its self-evident. But to meet the above conditions of the hotel management system is not much, such as dream journey hotel is a, with twelve years precipitation down the reputation. In short, whether it is a small or medium-sized hotel, or a chain of hotels, try to find a strong professional company.
V. Employee management
1. Employee recruitment, adhere to the business needs, voluntary enrollment, comprehensive assessment, the principle of meritocracy, in order to ensure the quality of employees.
Nowadays, many hotels have problems in the personnel professional, improper management methods.
2.? Determine employee wages. According to the national labor law, their own situation, the average salary of the same position in local hotels of the same size and grade, as well as the quality of the staff to allocate wages.
3. Try to have a perfect training mechanism.
4.? Employee motivation determines the future development of the hotel, a passionate staff is certainly more than a mixed bag of employees to create benefits.
Said so much, in fact, from scratch to run the hotel, the most important thing is to be brave to take the first step, after all, there is always a beginning of the story. With the experience of those who have gone before you, it is not too difficult to explore the road behind you, and the Dream Journey hotel management system can help you run a better hotel.