Tracing the roots to create Marumi Ichiban!　　Spirit: Sincerity creates beauty, gratitude gives back to society!　　Goal: to become one of the benchmark enterprises in the fashion catering industry!　　Enterprise style: positive, rigorous, pragmatic, rapid; corporate values: people-oriented, create happiness, create delicious, create life; corporate mindset: sincerity and tolerance, corporate slogan: the source of natural food!　　Franchise principles: integrity, win-win; Franchise concept: development of a chain, the success of a, enhance a; Employment concept: low lead to high use, with young people, with their own training of people Service concept: the best flavor, heartfelt service; so that Daimarujia worthy of the name; quality concept: quality is the core, is the soul; quality is the lifeblood of the catering industry refers to!　　Core competitiveness: quality, brand, service, create happiness!　　Business philosophy: the industry industry enterprise chain brand service providers.