1. Meet the needs of different customer groups: The customer groups of Atour Hotel include business guests, vacationers and business travelers. Different customer groups have different needs for hotel products. Through product classification, hotels can better meet the needs of different customer groups and improve customer satisfaction.
2. Enhance the brand image: By dividing the hotel products into different series and types, Atour Hotel can better shape and enhance the brand image. For example, the launch of high-end luxury hotel series can enhance the high-end image of the brand; By introducing IP characteristic hotel, the brand's younger and personalized image can be enhanced.
3. Expand market share: By product division, Atour Hotel can develop more targeted products and expand market share according to different customer groups and market demands. For example, according to the needs of young customers, the IP characteristic hotel suitable for them will be launched to attract more young customers.
4. Improve profitability: By product division, Atour Hotel can formulate different price strategies and promotional activities according to different customer groups and market demands to improve profitability. For example, for high-end customer groups, high-priced luxury suites and high-end catering services will be launched to increase hotel revenue and profits.