In 2013, Bing set up a company in Putuo District, Shanghai, focusing on smart water purification business. Because of the "free installation, free maintenance, flow billing" concept advanced, easy to copy the model, the business is really interested in more people.
Among them, there is a Mr. Jin on this business investment work is particularly keen, after many rounds of communication with Bing, the two sides finally reached a partnership investment cooperation. The main division of labor is, A Bing money to do broad, to get into the line of data; Mr. Jin set up a team of five people, responsible for tracking data into the line of communication, and invited to the company to participate in the project briefing, the salary borne by Mr. Jin, Mr. Jin's income for the Merchants will be contracted to pay back the 10% commission.
After three investment promotion project test, the return of nearly 300w, Mr. Jin commission nearly 30w, in addition to personnel wages and incentives, Mr. Jin himself earned about 18w. Originally, this cooperation, can continue, the results of Mr. Jin see this project investment so fast, played a crooked idea.
They go to register a trademark, go to a factory in Ningbo, commissioned a number of products, directly to the previous A Bing with a name change in the soft text, their own cast hard wide. After three investment promotion, there are more than ten people with Mr. Jin signed cooperation, back to more than 150 w. But due to the traffic billing technology is relatively rough, the user from the machine after the water, their own backstage often can not receive the uploaded data ... So, Mr. Jin's own plate quickly collapsed.
It has been proven that a partnership that contributes money and is not involved in operations is the best; a partnership that contributes money and is involved in operations is prone to conflicts; a partnership that does not contribute money says flaps on flaps!With the development and growth of the company, someone to invest or a new partner to join, it is reasonable. But there are also many problems, for example, this new partner to bear the previous debt? After joining the original distribution of rights and interests can not be used? And how to change it?
First of all, before entering the partnership to understand the business situation and financial situation, because the new partner to the money partnership debt unlimited joint and several liability. That is to say, the company owed 1 million, then you join the partnership, this debt is personally responsible for, of course, you can also do limited partners, limited liability; secondly, the new partner into the partnership means that the original partnership is dissolved, need to re-sign the partnership agreement.
On the distribution of equity it is divided into two cases, one of which is the new partner is the original partner to buy the shares in the hands of the company's assets are unchanged, then the accountant to do a change in the capital of the partners on the line of the entry; the other is to directly invest money. The original company's assets have become more , equity has been redistributed, the common method is the goodwill method and dividend method; assuming that the original partnership assets are 1 million new partners invested 200,000, the dividend method of partnership assets is 1.2 million, the law of goodwill is 1.2 million + goodwill.
Goodwill is negotiated between the old and new parties, and the recognition of this goodwill carries a strong human element, so the dividend method is more robust than the goodwill method.
The three views are the most basic and important principle between partners.
First of all, people who only talk about profits can't be partners. Since it is entrepreneurial, then, in the choice of partners, must have a high degree of consistency in outlook, values, and career views , to take a step back, at least, in the future a long period of time to maintain consistency, or else, can not ensure that the future process of entrepreneurship to ensure that the smooth communication, mutual understanding, to ensure that everyone is the same action people! Or not be able to form the future *** with the firm goal to set, so that the interests can be talked about, that is the future dream of a better realization of the planning, but only talk about the interests of the people, must not be desirable.
Secondly, to ensure control, after all, in the process of entrepreneurship, will face a variety of problems, a variety of temptations, a variety of choices, in the most critical choice above, above the setting of future goals, above the budget for the funds, above the financing of the equity dilution of the top of the disagreement or even argument, in this case, must ensure that they have sufficient In this case, you must ensure that you have enough right to speak or vote, to ensure that you have absolute control over the company, so that your company will not be out of control, the partners must be recognized in the company structure as well as the spiritual level of you, and even by you to conquer, your partners can get effective checks and balances, to become a partner of your sincerity.
Finally, partners must be complementary to you. Because in the company's entrepreneurial process, each must play their respective best ability to promote the development of the company, you are suitable for the market, then you have to find a good at doing technical or operational, if you are suitable for sales, then you have to look for a know how to do the product, you do a good job in the market of technology, then you have to look for a know how to do financial or know how to capitalize on the operation of the company to help you quickly get the money do Big. In short, must not choose with their own professional direction or specialize in the field of overlap, otherwise, not only will lead to future contradictions friction increase, mutual constraints, will also lead to the company there are obvious defects and short boards.
In short, although the partners came together because of the passion and dreams, but there must be rules to motivate each other and constraints, restraints and even control, but also set up a reasonable mechanism for the distribution of benefits, a clear division of responsibilities and rights, shopping malls such as the battlefield, a good partner not only can help you cut through the thorns and thistles, but also become your career takeoff of the right arm, can not be casual, it must be careful, careful, careful, careful. Otherwise, Dangdang.com's Mr. and Mrs. Li Guoqing is the best negative example.
When you start a new company, the most important thing is to determine the shares between the partners.
But it is difficult to determine the future value of a new company, and the contribution of the partners to it, by the percentage of their capital contribution. For example, Gates and Allen, and the two Jobs, and Buffett and Munger, have shares in their firms that are independent of their initial capital contributions.
Bill Gates and Paul Allen founded Microsoft, and Gates' shareholding was higher than Allen's, supposedly because Gates was dropping out of school to work full-time at the time, while Allen was still working and had an income, so Gates asked for a higher share. Gates and Allen were good to keep the original agreement, and did not because later see Microsoft's market value soared and unpleasant.
Gates and Allen
The two Jobs
Warren Buffett and Munger
Warren Buffett and Munger are a couple of old buddies, but Munger's share of the company is pathetically small (Munger's worth $1.2 billion, Buffett's is about $100 billion), and there's no sign of Munger being any "discontent". Of course, $1.2 billion is super-rich.
Haijilao's founders are Mr. and Mrs. Zhang Yong and his classmates Shi Yonghong couple, and later a web article "Haijilao Zhang Yong is how to kick out co-founder Shi Yonghong," also did not see Shi Yonghong have any dissatisfaction, and, of course, Shi Yonghong also emigrated to Singapore with Zhang Yong, has enough wealth.
The three cases above all show that successful partners must "take a lighter view of the shares", and if one of the partners' ability to perform more strongly in the later stages, the right thing to do is not to weigh the shares and the rights, but to see if it is beneficial to the long-term development of the company.
A partner's greatest achievement is to make the business a very successful one, even if he or she has fewer shares (of course, after the company's market capitalization has grown, even if he or she has fewer shares, he or she is better off with more shares than with a smaller market capitalization).
If the partners are concerned about their own personal gains and losses, and they are fighting for a small profit, and the company is going to collapse, then what if they own 100% of the shares?
It's not unheard of for New Oriental to have such a farce before going public.
The founders of New Oriental
Each of New Oriental's major shareholders had their own turf, and each wanted to keep the lucrative courses (TOEFL) in their own hands, but not the less lucrative general English training. The shareholders fought every day because of the "uneven distribution of the spoils", and Yu Minhong could not do anything about it, after all, it involves a few million dollars a year.
In order for New Oriental to go public in the US, Yu had to adjust the shares, and the shareholders had to adjust their own land, to move their cheese.
The shareholders, of course, do not want to do. The company's business is not a business, but it is a business.
Then the consultant intervened: do you only think about making a few million dollars a year, or do you want the smallest shareholders to become billionaires after the IPO? It was billions of dollars!
In front of the interests, the shareholders "compromised" and gave up their land and shares. When New Oriental went public in the United States, the shareholders were worth much more than the lecture fees they had earned by holding on to their own turf.
There are also negative examples, such as the lighting industry, Rays, the catering industry, Zhenkongfu, shareholders fighting for power and profit, and some of them also went to jail.
Shareholding struggle
Therefore, the creation of a new company to choose a partner, the most important thing is to make the business bigger as the first, in front of the goal of personal interest is second. The people who create a little less value should know how to advance and retreat, and the major shareholders who create a little more value should not be driven to extinction.
The rules between the partners are: complementary capabilities, when they can not adapt to the development of the company can withdraw from the management.
Starting a new company to find a partner The most critical, one is like-minded, can form **** the same goal, to maintain the consistency of interests, to play the greatest synergy. Secondly, the partners can play each other's strengths, form a complementary, each for the needs of this can maximize the energy as well as to avoid conflicts. Thirdly, on the issue of equity distribution, we must understand that technology or project has priority, and capital has priority, and the share of these two blocks should be the largest. Later, we must understand that in the search and expansion of equal proportion of dilution of equity is the most fair and reasonable way
Founding a new company partners, I think the most important point is to have *** with the same goal, on the basis of this, the partner's character and ability, there must be complementary. Specific rules to be embodied in the form of a contract, the rules are based on the Chinese People's *** and the State Company Law.
I'm glad to answer this question, I'm management basic, I hope the content shared can be inspiring.
First, how to choose a partner?
We know that it is impossible for a person to do everything, because of limited energy, so the need for partners, there are three key points in recruiting partners:
1, have *** with the same vision
To love this thing from the bottom of your heart, the most fearful of recruiting a person, it is for the sake of the money, or he said, recently this business, investors are particularly hot, so do this thing.
2, back to back trust plus tolerance
There are two levels of trust, the first, I believe you, you first prove to me, I believe you; the second I first choose to believe you, you go to rest assured to do. These two, seemingly the same way, but really will? After finding a like-minded partner, is the first choice not to believe him, or choose to believe him? Believe him, because do not believe him, the most tragic is you, you say something, when others feel that you do not trust him, he will certainly cope, will not be with you is a heart.
First choose to believe does not mean that it is stupid, we can go in the process of observation. Use people to doubt, doubt people to use.
3, complementary
To be a good CEO, there should be at least six capabilities, external is to do branding, integration of resources, will be financing. Internally, it should be able to set strategy, unite people, spiritual leadership.
Inside these six, if you really can't do it, you must do three things, set the strategy, integrate resources, and be the spiritual leader of everyone, and the rest can find partners, such as finding a good CFO to do financing.
4, partner team
1, it is best to have an older but not necessarily rich people;
2, it is best to have an active thinking dare to break through people;
3, it is best to have a stable and solid people good at braking;
4, it is best to have a thrifty and frugal people good at counting the cost of people;
5, it is best to have an eloquent good speaking reliable people;
6, it is best to have a good play social networking people;
7, it is best to have a three-year sales experience people;
Second, the principle of partnership1, the principle of good faith
partnership to make money in good faith first, treating with sincerity, do not care about how your partner to you! Do it yourself first!
2, the goal principle
Seek common ground, keep small differences! Small things go with it, big things do not get confused, look at the **** the same goal value, grasp the big picture.
3, the principle of trust
Partners most taboo mutual suspicion, to believe that, at any time, only your partner can put the balance of interests on your side.
4, the principle of tolerance
tolerance and understanding of each other in order to make the partnership go longer.
5, the principle of sufferings
They eat more small losses, so that the other side to take advantage of, we must know that there is no absolute fairness and reasonableness, only more dedication to your partner.
6, the principle of interaction
Do not do unto others what you do not want them to do unto you, the partners have always been true friends to get along with, do not take the money as a bond of cooperation.
7, the principle of fairness
Brothers should be clear accounts, do not you good I good everyone, and finally some unprincipled disputes.
8, the principle of modesty
Look at the advantages of others, look at the shortcomings of others; learn from each other, *** with the improvement.
9, the principle of communication
Do not fight belly lawsuits, what ideas do not let it overnight, more communication.
10, adhere to the principle
Dare to adhere to the principle, with life to defend *** with the formulation of the rules, and bow to your partners!
Third, the rules of partners
1, the rules of money (how much each out?). How to balance the difference? How is the equity divided?)
2, the rules of effort (how to divide labor, who does what? What responsibility?)
3, make money rules (whose money?) With what to earn? How to earn method?)
4, the implementation of the rules (who to implement?). How to implement? What responsibility?)
5, the rules of leadership (who to lead? Capital leadership? Technical leadership? Sales leader? When the person who makes the money and the person who pays the money are not the same person, who is the leader? How much leadership power? How much collective voting power?)
6, the rules of removal (what happens when leadership goes wrong? What about strategy? What are the events that can trigger the recall process?)
7, exit rules (in order not to amplify the conflict, how to exit? The original shares or bargaining exit? Wear and tear costing criteria?)
The choice of partners to cooperate *** win even more than couples to tie the knot! It must be the same idea and pursuit of ***. In order to do the project for the new company, we all think one thing, to make one thing, united to work hard!
If the partner's three views and goals are different, how can we realize the enterprise **** the same goal to work hard!
What kind of talent is needed to implement this project? How much capital investment is needed to function properly? According to these needs will be able to develop the conditions for the selection of partners.
Partners in the conditions of complementary strengths to form a new team, that is, each other's strengths complement their own shortcomings of the best combination.
"Different personalities will inevitably encounter a lot of problems in communication", I think it does not matter, as long as it is on the premise of recognition of the entrepreneurial project, the unity of thought can be.
We have contradictions in the struggle, encountering difficulties or setbacks is not terrible, a few parties have arguments can be debated to clarify the right and wrong, who has the reason to listen to who. Summarize the experience not to retreat not to complain, in order to benefit from the war continue to move forward is the right way!
The team should have a backbone to be good, is the absolute helmsman. After friendly consultation to reach *** knowledge, *** with efforts to run the business, in the creation of good social benefits under the premise, and then win great economic benefits.
There should be clear articles of incorporation, setting out the details of the partnership, foreseeing solutions for various factors that may arise in the future, the principles of equity distribution, and the terms of the partner exit mechanism, and everyone needs to be bound by it.
The sincere and willing to suffer together *** cooperation *** win, *** enjoy the fruits of the harvest, according to the amount of each person's shareholding, the reasonable distribution of the corresponding interests, to achieve cooperation *** win.
In short, words and deeds are consistent with the integrity of the character of the implementation of the whole, each of our enterprises (team) are in the service of the people! Not just for profit. Rather, it is for the sake of people's health, so that people live a better life!
Third: both hard work and hard to see the road, constantly review, go with the trend, and strive to embrace change! There can be unremitting efforts to pursue product excellence, constantly polished products, there is the spirit of craftsmanship! But there must be an effort to pursue change or innovation. Just like this year's black swan event, on the occasional uncertainty event, to adjust the business strategy in time, to accept reality, improve their own cognition, evolution of cognitive upgrading! If you keep complaining, waiting for the market to improve, waiting for the miracle to reappear, the result is only a dead end! So that efforts to adapt to changes in the situation, keep pace with the times! Can resist the impact of the big waves! Forever at the head of the tide!
After all, a person's energy and money is limited, and fierce business competition, both cruel and full of temptation, once in the business world was knocked down, it is difficult to stand up, so, rather than a fight, it is better to look for a partner, and the ability of the two people with the wisdom of the success of the opportunity to greatly increase.
We say, when you are looking for a partner, you should choose a partner who is intelligent and honest.
(1) Intelligent partners
Intelligent partners are partners who have the ability to understand and solve problems quickly and flexibly. Including:
Ability-based partners: refers to those who do not put money, but is very capable, with the ability to invest in the partner, such a partner can be complementary with the investor's strengths.
Technology partners: partners who have mastered the company's core technology. This technology-based partner can make up for the investor's disadvantage in technology. For technology-based companies, it is critical to have this type of partner.
(2) Honest partners
Honest partners are those who have the character to express their opinions honestly. Including:
Qualitative partners: refers to the partner's ″character, values, work attitude, ability", the four conditions of the comprehensive measurement. And to have a comprehensive understanding of this kind of partner, must be in the same unit **** over a year of time.
Enthusiastic partner: this partner does not have any advantage in material conditions, but is willing to do things, willing to work with you to fight the world, he will inspire you to move forward, we *** with the same efforts, so it is a good choice to have such a partner.
Regardless of which type of partner to choose, the most important must be a good person. Only the best people can take on a big responsibility. So in the selection of partners, but also to see if he has the following conditions:
First of all, to see if the partner has enough "loyalty", if not, even if the character is good, and then be a team spirit, but also will not be with the long-term development of enterprises.
Secondly, we need to look at the ability and strength of the partner to see what he can do for the enterprise.
In the selection of partners, it is best to be able to both virtue and talent, if one of the two, then virtue is the key, followed by talent. The general principle is: both moral and talent to be used exceptionally; moral and no talent to cultivate the use of; talent and no moral resolutely do not use. This is one of our criteria for choosing partners.
It is not easy to choose the right partner, and even good friends have to involve the sharing of benefits, therefore, in accordance with the principle of brotherhood, the signing of the "partnership agreement" should be clearly stipulated in the following aspects of the terms:
(1) Confirmation of the management of each partner's authority and scope.
(2) Recognize the duration of the partnership. It is not permissible for a partner to leave the partnership early, and what to do if this happens should also be clearly stated.
(3) Confirmation of the amount invested by each partner, the proportion of shares held.
(4) Recognize how to distribute profits.
(5) Recognize how to attract new partners.
(6) Identify the responsibilities of each partner and how to deal with the consequences of irresponsibility.