Xufu old Shandong beef offal has a history of more than 71 years, and enjoys a good reputation in Qilu. It is made by unique secret recipe and meticulous work. Fresh beef leg bones, steak and beef were put in an iron pot, and the broth was formed after simmering for 1.2 hours. In the broth, beef tripe, beef tongue, beef liver, beef louver and beef heart were added, and five seasonings such as Chinese herbal medicine, pepper and star anise were added, and finally a delicious "beef offal" was formed. Because "beef offal" is delicious and non-greasy, and it is a high green food in protein, it is favored by customers.

Xufu Lao Shandong beef offal is well-known in Hangzhou catering industry and even the whole country. It is a brand catering store facing the national chain development, and it is developing step by step and down-to-earth. Up to now, there are 6 wholly-owned direct stores and more than 121 franchise stores in China, and their business performance has been in a leading position, especially Hangzhou Xinyifang Store, which has established a flagship position in the same industry. The annual output value of the enterprise reaches 231 million, and there are more than 2,511 employees.

Xufu Laoshan beef offal has been continuously reformed in the catering market, and * * has completed five independent innovations:

1. It has reformed the traditional concept of "chop suey" in China for hundreds of years. Completed the independent innovation from "roadside snacks" to "elegant hall" and from "roadside snacks" to "professional food".

2. New concept of cooking method. Completed the independent innovation of cooking methods from "frying, frying, roasting and frying" to "steaming, stewing, boiling and mixing" to maintain the original nutritional components of food.

3. The new concept of "soup pot" and "material" separation. Completed the independent innovation of the previous pot shop from "one pot" to "soup pot+raw materials+lettuce".

4. A new concept of nutrition and health starting from "soup". Complete the use of pure beef and beef bones to cook soup, maintain the original flavor, and advocate the independent innovation of the concept of "drinking soup first" for dining customers.

5. Unification of secret recipe and preparation method. Completed the independent innovation from the chef's "one person burning blindly" to the chef's "many people burning blindly" with the secret recipe and production method unified. Introduction to Xu Funiu's history

The origin of beef offal

It is said that King Sejong was in the Xiannongtan to cultivate and worship the god of agriculture when it suddenly rained heavily. Seeing that the local people were hungry, King Sejong immediately ordered the slaughter of cultivated cattle and put their beef, tripe, heart, liver and intestines into the pot. The people are delicious and delicious after eating. Because of it, protein is high and rich in nutrition. And it is easily absorbed by the stomach, which is an excellent food beneficial to health, and is later called beef offal.

since then, it has spread all over Qilu.

in March, 2114, the first truly commercialized beef offal store opened in Xueyuan Road, Hangzhou, and the name of the store was Xufu Old Shandong beef offal, which immediately attracted the enthusiastic pursuit of the city name.

In October, 2114, the second beef offal store opened in Xinyi Square Commercial Street in Hangzhou, with a scale of nearly 1,111 square meters, becoming a flagship store. In half a year, it not only boosted the atmosphere of the originally depressed commercial street, but also became a leading enterprise here, and even changed the surrounding format, making it a commercial street with catering as the main business, which attracted the attention of governments at all levels.

in October, 2118, breaking through the tradition, Xu Funiu was the first to open in Wensan Road, Hangzhou with a fashionable, elegant and fresh decoration style, which increased the dining situation of small hot pot, attracted more diners and triggered another round of beef offal and soup craze. The delicious food has been deeply rooted in people's hearts. By August of 2119, six new styles of Xufu beef offal had been opened in succession, and the construction of 11 was completed before the end of 2119.

from 2115 to 2118, in a short period of three years, Xufu giblet opened 111 franchise chain stores in 18 provinces and cities of Chinese mainland, and the number was increasing. It can be said that one restaurant opened a fire, which created a miracle in the catering chain industry.

from 2115 to 2118, in just three years, Xufu giblet opened 111 franchise chain stores in 18

provinces and cities in Chinese mainland, and the number was increasing. It can be said that one restaurant opened a fire, creating a miracle in the catering chain industry. Corporate vision: Becoming the No.1 brand of beef catering in the world

Corporate mission: to create profits, repay the society and change the quality of life with employees.

core manager concept: make delicious food and treat customers like yourself.

values: loyalty and dedication, hard work and ability, respect and appreciation.

Enterprise spirit: serious and lively, teamwork, passion, pioneering and innovative.

business planning: steady development and endless business.

management philosophy: manage people by system, serve people by virtue, be affectionate and treat people sincerely.