The short video ended, I don't know when it started. Short videos suddenly became popular. On the street, on the subway, or at home, holding a mobile phone has become a beautiful landscape in modern society. Share the end of the short video below.

A short video ends with 1 Generally, the producer, editing, production tools used and people behind the scenes can be introduced at the end.

In the process of making enterprise short videos, the ending and the beginning are the same, not simply saying that the final explanation leads to the final picture. Then a good enterprise short video should have an echo from beginning to end, a good beginning is half the battle, and at the same time, we should draw a perfect ending for the end safely, and we should not lose sight of one thing and lose sight of another.

Video end type

1, emphasizing: The emphasis on the theme and characteristics in the final enterprise short video plays a role in deepening the impression. Accumulate emotions from the beginning, and the whole article will gradually strengthen. The ending should be the part that can bring the audience's emotions to the highest point.

Finally, through the final emphasis on the enterprise concept, we can deepen the audience's impression of the enterprise brand, turn the audience into potential consumers, and bring more possibilities for the future product sales of the enterprise.

2. Lyric style: end in a lyrical way, arouse the emotions of the audience, arouse the buzz of everyone, and bring good promotion effect to the brand image or product marketing of the enterprise.

3. Summary: Summary is a systematic summary of the short video of the whole enterprise, which plays the role of summarizing the full text.

Short video ending language 2 writing skills of short video ending copy

The writing techniques at the end of the short video are similar to those at the beginning, such as suspense setting, but there are also differences at the beginning, such as increasing interaction and guiding attention.

1, leave a suspense

Although the writing methods at the beginning and end of short videos emphasize suspense, they have different purposes. The suspense at the beginning is to let users watch the short video, and the suspense at the end is to let users watch the next short video. For example, a short video with a plot can end at the beginning of the story reversal or climax, guiding users to continue watching in the next short video.

2. Interaction

Interact with users in the form of questions, rhetorical questions and rhetorical questions, such as asking users: When was the last time everyone was happy? Such a simple question will lead many users to leave comments on their own initiative.

Step 3 guide attention

For the operation of short video, pink is a very important issue. Finally, taking the initiative to ask for attention in the form of selling cute, pretending to be poor or being clever will attract users to pay attention to short video accounts.

Step 4 summarize and refine

Refining and sublimating the whole short video in the form of text or video will help deepen the user's impression of this short video, thus deepening the impression of the short video account.

Conclusion of short video 3 Overview of short video industry

Short video is now at the forefront, and the growth of user data can be called rapid. One of the main reasons is that short videos connect various scenes.

As a result, KOL, stars, brands, e-commerce, institutions, and enterprises have all begun to March into short videos and want to use this platform. Competition has created the richness and diversity of short video elements.

In the past, when the short video first came out, it was just for the purpose of catching people's eyes. Therefore, the elements are relatively simple. Generally, people in the third and fourth lines and social people do it. The performance style is exaggerated, and the middle-aged society is more complicated.

Now after a lot of systematization, the elements are diversified. For example, young fashion, fresh style, beautiful girls, dynamic, cross-country travel, colorful, boutique, couples, cute pets, can be described as full of fun.

What are the characteristics of short videos?

1, the time is short, usually 1 15 seconds to 30 seconds.

What is exciting here is dancing, sunbathing, performing, driving skills, sprinkling dog food and so on. Some scenes are campus, home, workplace, distant mountains and seas, or dreams, new ownership and so on.

2. Composition of main users

Take Tik Tok as an example. Half of them are amateurs. The labels of such people are mainly Meng Chong, Gao Yan, technology, Meng Wa, musicians, etc. About 30% are online celebrities and mature KOL, including stars, online celebrities, coser, anchors and media people.

3. spread it after reading it.

The short video embodies a fast word, and the decision of consumption takes place within 30 seconds. Whether communication and transaction can be reached depends on whether these 30 seconds are enough to catch people's eyes.

4, popular video sorting

Personal IP is bigger than light story, bigger than scene, bigger than advertisement, bigger than introduction. Personal IP is the most effective conversion factor of KOL, and the scene is the most intuitive and interesting content form. The annual rotation is to capture the audience. Fragmentation does not take up too much thinking and stimulates users to transform. Then let's talk about' content producers and consumers on the platform'.

Producers of content include two categories.

The first category is to see interesting content and want to share it.

The platform solves the problems that such users have insufficient shooting inspiration and poor shooting effect. No one is watching, but they have ideas but don't know how to shoot the user's electricity.

For this kind of people, the platform provides: cool shooting function, video on the platform to stimulate creative inspiration, simple shooting operation, interesting topic, strong interaction and audience.

The second category is recording life.

The platform is to solve the pain points of user records.

Help them record food, funny scenes, travel clips, dances, music, pets, handicrafts, family and so on.

These two points have caught the pain points of most people. Therefore, outside KOL and some companies, many people will spontaneously become producers of content, making the content of the platform more colorful.

For consumers of content, the platform solves the pain point that they want to do nothing to pass the time.

Funny content is very suitable for entertaining viewing needs. Laughing and laughing, the lonely and boring time passed.

The shooting effect is cool and beautiful, which stimulates the visual nerve.

In addition, the network celebrities who are concerned will be updated all the time, and the content will be more grounded and closely related to life.

Here I will share with you the ranking of content categories that platform users like: funny category and spoof category; Skills demonstration class; Daily life; Remedial classes; Song and dance performances; Yan value class; Games; Landscape category

You can choose different categories according to the different users you want to attract. If you just want to attract attention, you can choose the appropriate category according to this ranking.

After understanding the basic situation of short video, let's learn the creative ideas of short video script and content.

Short video script and content creation ideas

First of all, we should give different video content according to different audience psychology. Let's first analyze what kind of videos need to be given at different psychological needs.

Expected information category

Provide useful information, valuable knowledge or useful skills.

Expectation viewpoint class

Give opinions and comments, philosophy of life, scientific opinions, and life insights.

Looking forward to * * * singing

Give value * * *, concept * * *, experience * * *, aesthetics * * *, identity * * *.

Expectation conflict class

Conflict of identity, common sense and cognition, conflict of plot reversal and conflict of values.

Expected interest category

Give personal interests, group interests, regional interests or national interests.

Expectation desire class

Generally, it includes collection desire, sharing desire, appetite, love desire and so on.

Expected curiosity class

Commonly used are why, what, how, where, amazing and other types.

Expectation fantasy class

Give love fantasy, life fantasy, other people's ... all kinds of empathy, all kinds of desires and so on.

Expectation class

Give auditory and visual stimuli.

The steps of content production are divided into four steps.

1, the main anti-shake, the other is the flash and exposure, and the material framing also needs attention.

2. The editing here mainly pays attention to the sense of rhythm and network.

3, add music, or post-dubbing is mainly to make the video quality look higher.

4. Uploading multiple platforms can be uploaded simultaneously. Different platforms or the same video with different numbers can't be scolded at intervals of 5 hours, because the platform will automatically check the originality, which will affect the recommendation and drainage.

Jokes have three frameworks.

The first kind, bedding+punchline

Second, attitude+theme+premise to pave the way.

Third, performance+mixed point+re-performance to tap the joke.

Here, I will teach you a script creation formula for a short video of 15 seconds.

The first five seconds: attract attention, five seconds, and the high probability determines whether the viewer pulls down or slides down the next video. Determine the number of full plays. Therefore, it is necessary to mobilize interest points, increase interaction and promote users' willingness to share.

The tenth second: the inversion triggers the interaction, and the content planning can start from three aspects, for example, the hot content stimulates the user's curiosity; Tagged content, pulling the user team; Advertising content, conveying product information.

Fifteen seconds: On the creative side, users will be more interested in easy-to-understand content, so the content at the end should be easy to gather, understand and interact. Ending with creativity can make users feel this way, making it easier to protect powder.

In addition, templates can also be applied to the creative content of short videos. Here are some templates to share with you.

1, imitation method, you can imitate it at will, for example, if you see what video is on fire now, you can shoot one yourself according to this. You can also imitate the system and find the target account, IP, etc. , analyze its classic bridge drinking routines and imitate them.

2. Restore to the dimension. Here, you can restore content, comments, logos or planning logic.

3. Scene expansion, which requires some imagination. For example, if you see a very popular video, you can make a video that expands his scene.

4, substitution method, the topic here should be popular, many people may have a type, so that users have a certain sense of substitution after reading.

5, inversion method, plain narrative is meaningless, exciting and interesting inversion sentences make people look with relish, and making an unexpected inversion sentence will make the effect better.

6. Nesting method: the script of the second story is embedded into the script of the first story through an embedding point.

7, action stimulation method, choose difficult and incredible actions, can stimulate users to read, and repeat watching, like, commenting, sharing and paying attention, and so on.

Short video marketing

Content marketing is to create content or use graphics, comics, videos, live broadcasts and other forms to achieve marketing purposes. With the rise of short video platform, short video marketing has also been put on the stage.

What is good content and what is bad content in a video with uneven levels?

Make a definition first. The standard of good content: tasteful, emotional, interesting and useful. You can make people feel after watching it: well, this video is good and interesting. In other words, it is useful for me, and I have gained a lot.

The effect that good content can achieve is to create a positive word of mouth for you, realize user conversion, realize road-to-powder, black-to-powder and so on. The standard of poor content is just the opposite: tasteless, heartless, boring and useless.

Many people enter this platform, in order to gain eyeballs, they often choose some ways that tend to be disgusting and inferior. This way, although it can catch the eye in a short time, has a very bad influence. The final effect is limited by the platform, rejected by users, negative word of mouth, loss of users and black powder.