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Form 1:
1 problem-the most important problem to be solved (no more than three)
2 solutions-the most important functions of the product (no more than three)
Three key indicators-the key indicator of product success (Polaris indicator)
4 unique selling point-the highlight of the product (selling point)
5 threshold advantage-competitive advantage (threshold or barrier, advantage)
6 channels-where do customers come from?
7 target customers-who are the target customers, pregnant women? Old man?
8 cost analysis-customer expansion costs and daily expenses
9 Income Analysis-Profit Model and Profit Rate
Table 2:
1 customer segmentation-your target user group, one or more collections.
2 Value proposition-products or services that customers need, and pain points in business.
3 channel acquisition-how do you get in touch with customers, whether you find them or they find you, such as physical stores, online stores and intermediaries.
Customer relationship-what kind of relationship should you establish between customers after they come into contact with your products, one-time transaction or long-term cooperation?
Five sources of income-how will you benefit from the value you provide?
6 core resources-in order to provide and sell these values, you must have resources, such as capital, technology and talents.
7. Key businesses that must be engaged in business operation.
8 important partners-who can provide strategic support?
9 cost structure-which projects need to pay the cost?
Business model canvas case: more cases WeChat official account articles have been uploaded, and you can view them by searching for the title.
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Business model types: divided model, long tail model, platform model, free model and bait model.
1 Split mode-Split a large enterprise into small enterprises and focus on one of them. For example, enterprises need to file tax returns. This service is not high frequency, but it must be done, so it can be done.
2 long tail mode-common supermarkets, with many categories, always have what you want; Online are major e-commerce supermarkets, such as JD.COM and Tmall. What I said before was about shopping. There are many long-tail models, such as websites, and many people enter through search engines. When the website has enough content and SEO is done well, it will naturally attract a lot of traffic, and you can get benefits through long tail traffic. The long tail model focuses more on niche, but needs gathering.
3 platform model-the platform model generally involves multilateral markets, that is, there are multilateral users, such as Taobao, sellers, buyers, marketers, express logistics, developers and so on. As a platform, we need to balance the interests of many parties, and sometimes we have to sacrifice the interests of one party. This requires clear rules in the early stage or in the process of operation, so as to focus on solving problems in the future. For example, if the buyer is weak and the interests are generated by the buyer, then the platform rules are more about supporting &; Tend to buyers, such as take-away platforms, taxi platforms, online shopping platforms, etc.
4 free mode-friends who brush variety shows often see advertisements and xx free novels; Wechat, 360 security guards, Tik Tok Aauto, etc. are all free modes. Free mode is not a mode of not making money, it allows most users or some businesses to charge for it. For example, products are equipped with value-added services, most of which can only watch free TV movies and VIP. Usually it is popular, and the mainstream is free mode. For example, in the game industry, free players accompany charging players, and charging players have more privileges because they pay.
5 bait mode-common consumables such as printers and razors need to be purchased continuously after use. Usually, the main equipment is cheaper or free, which leads to huge profits through consumables after placing an order. The advantage of this business model is to turn one-off business into multiple or high frequency, which ensures the company's sustainable income and rich profits.