I made a plan for other students for your reference:

Marketing means is nothing more than to make money and get more customers, and:

Earning money (turnover) = flow * conversion rate * customer unit price, so the first step is flow = customer.

1. Send a cup of milk tea to the merchants on the street first, and then talk about joint activities: buy X yuan at the other side and give a milk tea coupon.

Coupon for a cup of milk tea. Coupons are numbered. Whoever sends more the day before will be rewarded with special milk tea the next day.

2. Four interns were recruited, two men and two women went to the dormitory to distribute leaflets, and a cup of leaflets for milk tea was also a handful. Leaflets are distributed the most every week, plus 500 yuan Prize.

Let's talk about the campus express company of our school first, and then talk about the take-away errands company of our school. (They all send takeout food on campus.) At the price of 0.5 yuan per leaflet, thousands of leaflets are distributed in half a month, and you can exchange a cup of milk tea with them when you come to the store.

Then in the first month, those who bought free milk tea lined up at the end of the street during non-class and non-self-study periods. These materials were shot, photographed and sent to friends circle in Weibo.

Once there is traffic, let's talk about the second step: transformation.

The routine is to add 1 yuan to shopping, and then send a cup of milk tea and a membership gold card. Membership Gold Card will receive a 8 yuan gift certificate every week for 36 weeks outside the winter and summer vacations.

Then a cup of milk tea 13 yuan, 2 yuan, each member earns at least 3 yuan every week;

Plus 18 yuan sells new earl, stockings, bras and wine, and often earns members 10 yuan.

Step 3: membership fee+fission (increase the unit price of membership card, or lock in fans)

Since it is a university campus, we should organize various activities:

Tasting Notes: Make all kinds of exotic milk tea, such as durian and lemon (I talk nonsense because I don't know much about making milk tea).

1. The more new customers you bring, the higher the chance of being invited.

2. When the business is the weakest every week, try to drink milk tea of various flavors on the spot to facilitate the circle of friends.

After tasting, you can voluntarily reward yourself, pay hundreds, or taste more wool. If you pay more, you can add WeChat to chat deeply, and then you can be a member flower head, get a 520 card and give more discounts. For example, you can double the reward money and make up the difference.

People who apply for membership cards can send their lover a cup of milk tea with high value, and also send 10 yuan's milk tea gift certificate, girlfriend gift certificate, lover gift certificate and so on every month.

The fourth step is to keep drying orders in the official account of WeChat, and make hot card-making scenes in the circle of friends. To set up an online celebrity shop. This is not clear