1, their headquarters has a brand, trademarks, management techniques can be directly utilized, and the company has a good reputation and strength. Than their own to create their own business, whether in time, money or in the spirit of reducing the burden of a lot of people who have no experience in business, can be in a shorter period of time into the line.
2, in addition to the headquarters in order to improve the goodwill of the entire chain of enterprises, will be ready to develop original, high-value-added goods to product differentiation to lead competitors, the franchise may not have to set up their own development department.
3, the headquarters to deal with promotions, purchases, and even accounting matters, so that the franchise can concentrate on sales work without distraction.
4, the franchise inherited the goodwill of the chain system, is the same as to give the customer to eat a pill, for the new store or unfamiliar store will have a sense of affinity, and even for the new immigrants to the franchisee owners worried about language barriers, living habits and other issues, can be maintained under the same sign.
5, if you start your own business, the goods, raw materials, etc., there may be all kinds of difficulties, while the franchise is due to the headquarters of large-scale production and ordering, and even equipment, tables and chairs, miscellaneous equipment, etc., can be inexpensive to buy.
6, pre-opening of the pre-employment training and other work, can be assisted by the headquarters, after the opening will also be regularly to do the guidance.
7, their own business, if there is a competitor, only a lone battle to cope with the franchise is backed by the headquarters, can be used as support;
8, their own business must decide to open their own store place, and their own good or bad location, often no confidence; franchises can be consulted by the headquarters to do the assessment of the conditions of the site, and even the head office to help select the site.
9, because the headquarters of the surrounding environment at any time for market research, including the customer layer form, consumer tendency to change, so that the franchise can take early countermeasures.
I hope that my own experience will help you, and I hope that you will be able to open a store in Beijing smoothly and successfully!