Wallace fast food franchise brand is a famous western fast food franchise brand in China, is China's largest local a set of product development, production, sales as one of the western fast food enterprises, currently in the country's 23 provinces opened more than 1,300 chain restaurants, with 25,000 employees, the company's staff average training time is 24 days / year.

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Wallace chain was founded in 2000, with accurate market positioning, standardized high-quality service success in hundreds of cities such as Fujian, Zhejiang, Guangdong, Gan, etc. have more than 3,000 chain restaurants, employees Wallace has more than 20,000 people, of which the directly-managed restaurants in Fuzhou up to More than 500 restaurants in Fuzhou. Wallace is a collection of product development, production, sales as one of the western fast food enterprises, we serve the theme of advocating green, environmental protection, healthy life, first of all, we have strict control over the source of raw materials, absolutely with the highest quality raw materials, cooking the highest taste of life enjoyment. Wallace's tender chicken meat comes from large-scale professional breeding farms, such as Longyan Senbao Company from the beautiful and pollution-free red land of western Fujian. Our beverages come from international famous brand companies, such as Pepsi and Nescafe, which are among the top 500 companies in the world, absolutely guaranteeing the hygiene and safety of our raw materials and guaranteeing the high quality of our products. We always put the interests of our consumers in the first place. Your satisfaction is our eternal pursuit; your affirmation is our unremitting power. Wallace fast food headquarters has a strong management and operation system, rich experience in market operation, unified corporate image, unified food operation and service standards and unified food recipes and distribution. Wallace is determined to create a Western-style fast food brand suitable for China, and is determined to develop a national fast food chain.

Wallace founder of the enterprise "Hua Brothers" (Fuzhou Hua Huaiqing, Hua Huaiyu brothers) in January 8, 2001 to create the first Wallace restaurant - Fuzhou Normal University restaurant; a few years, the enterprise continues to grow, after several Since then, the company has been growing and has gone through several breakthrough stages of development: the business model was gradually improved in 2002; the chain restaurants were opened in 2003; the image of Wallace was upgraded in 2004; the national chain was fully spread in 2005; the branding operation was put on the right track in 2006; and the visual image was refreshed in 2007. Wallace is currently the largest local western fast food enterprises, since the creation of the brand, has opened chain restaurants in Fujian, Zhejiang, Jiangxi, Guangdong, Hunan, Tianjin and other provinces and cities across the country, the company operates burgers, fried chicken, French fries and other products, both delicious and quality, fashion and culture leading, and is y favored by the majority of consumers. In terms of management mode, Wallace adopts the process-oriented means to implement the unified management of chain operation with international standards and high requirements of QSC&V. After nearly a decade of development, Wallace has become a well-known western fast food franchise brand in the industry, and its influence also involves the whole country. Now, Wallace fast food brand has been y loved by the majority of consumers! Wallace fast food - simple and tasty!

Fast food is an indispensable staple of our lives in the catering industry, with its fast service, hygiene and health by the majority of consumers, Western fast food, the more famous is KFC and McDonald's, are foreign brands, Western fast food has been no domestic brand, which is why Wallace fast food to establish their own Western fast food brand. We have absorbed the advantages and experience of foreign fast food brands, with China's local ingredients plus workmanship, developed a series of fast food brands suitable for Chinese tastes - Wallace Fast Food, at the same time, in order to broaden the channels, so that the majority of catering practitioners can quickly start, we set up Wallace Fast Food to join the official website to provide Wallace Fast Food to join the relevant information to allow you to easily into the world of Wallace Fast Food, achievements of their own!

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3. Wallace development chronology

January 2001: Wallace's first fast-food restaurant was established, marking the beginning of the Wallace fast-food chain era.

In 2002, Wallace Fast Food successfully introduced the operation management system and established the fast food distribution center, marking the company has a chain enterprise management mode and production and marketing system.

July 2004: Wallace acquired Fuzhou Adelaide Ancient Street Restaurant. And gradually began to expand to the outside market.

May 2005: Wallace market marched to Quanzhou and Xiamen, Fujian and started to establish the outer district market.

August 2005: Wallace's market expanded to the outer provincial markets and gradually began to develop nationwide.

December 2005: Wallace fast food franchises exceeded 100, realizing the chain of 100 restaurants on the west coast of the Taiwan Strait.

August 2006: Wallace franchise brand center was established, marking Wallace stepped into the branding operation. Wallace fast food to join as well as become the fast food industry's preferred franchise brand. Its influence also spread throughout the country, every day investment calls should be overwhelmed!

By the end of December 2006, Wallace fast-food franchises exceeded 200 stores.

2007 to 2010: Wallace fast-food franchise breakthroughs show leapfrog development, there are now more than 1,000 Wallace fast-food franchises of various sizes, and is a high-speed development momentum.

Wallace is the largest fried chicken burger fast food brand in Fujian Province, but also China's well-known fast food brands.

In 2010, Wallace landed in Huimin County, Shandong Province, the hometown of Sun Wu, which made the ancient city of Wuding add another food. Inheriting the culture of Sun Tzu's Art of War.June 2010: Wallace set up a restaurant in Dianbai County, Guangdong Province.

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4. Wallace fast food restaurant business philosophy

brand slogan: simple - taste

struggle slogan: struggle for ten years, a hundred cities and ten thousand stores

Enterprise goals: to create a well-known brand of western fast food to achieve a hundred cities and ten thousand stores operating chain

Enterprise goals: to create a well-known brand of western fast food to achieve a hundred cities and ten thousand stores operating chain Ten thousand stores chain

Enterprise mission: to do a good job of fast food to serve the public to benefit employees

Enterprise *** with the vision: corporate development, teamwork and harmony of the staff to be productive

Core values: Simple and affluent

Enterprise spirit: open-minded learning, bold innovation and dare to be first

Enterprise style: to be in the words of the sensitivity of things

Enterprise morality: Customer first, health first, affordable first

Service concept: fast, friendly and thoughtful

Learning concept: more learning to promote innovation, more communication to remove all the difficulties

Management concept: everything according to the process, everyone to talk about the responsibility to grasp the implementation of the everywhere

Management concept: "micro-profit" is the plan to make a big difference

Cooperation concept: together with the boat, the first to be able to achieve the goal

Innovative view: the concept is always new, ten thousand gold

Worldly view: to do before you do the word is the root of sincerity

Developmental view: see how far to go

Brand view: the brand is in the details of the fame stems from the quality

Branding view: the brand is in the details of the quality

Management view: "micro-profit" is the figure of small to big