CCTV's Business Angel, Sina Weibo and Microfood, the three parties joined hands to ****build 2012 "China's Good Taste"

On September 12, 2012, the 2012 "China's Good Taste" Food Ranking Contest was formally launched in Beijing HaiFuXin MingZhuangLu. Leaders from the Ministry of Commerce, China General Chamber of Commerce, China Electronic Commerce Association, China Group Purchase Development Guidance Center, China Association for the Promotion of Corporate Culture and other relevant departments, as well as industry and media representatives*** witnessed the moment, and in a warm and enthusiastic atmosphere, the "China Good Taste" large-scale series of activities that will attract hundreds of millions of people's attention was kicked off. The event is the prelude to a large-scale series of activities that will attract hundreds of millions of people.

Wang Baoxin (editor-in-chief of CCTV's Business Angel): First of all, I would like to thank you all for coming to the launching ceremony of this event. We are also honored to be the co-organizer of this event. Why is this event organized by the media? First of all, the media has the power of communication, which can let more people know which company or restaurant is better, which food is better and which restaurant is safer. In addition, the media has the role of public opinion supervision, food safety is a serious problem, the media has the responsibility to promote the market purification, whether it is the restaurant market or the entire consumer market.

We take such a microblogging selection method, the biggest feature is to give the right to vote to the consumer, because the eyes of the masses is snow bright, the people assessed, must be a good business. In the massive amount of information, the best of the best filtered out. This is a good way for us consumers to review, so that consumers can understand which restaurant I go to will be more comfortable. For high-quality enterprises, can better show themselves, to the industry to set an example, become a model, to drive more enterprises are able to provide a more assured, safer, more comfortable food and environment for consumers.

When it comes to investment value, the first thing that comes to mind is to consider it from a capital standpoint, a financial standpoint, but in fact the financial aspect is only one aspect, and it doesn't fundamentally explain the problem. If consumers do not recognize, financial data and then good only represents the short-term marketing to do well, just a short boom, can not hold. A sustainable enterprise must be recognized by consumers, with a high degree of customer loyalty, this enterprise is really worth investing in.

We hope that through such an activity, we can make all the excellent catering enterprises, can be generated in the hands of the public, including investment value, but also not only in the capital market, but also to be reflected in the minds of consumers. It also allows first-class investment institutions to discover, track and participate in these quality projects to promote the healthy development of the entire industry.