White walls, gray tiles, high ridges, bean skins, hot noodles, only 147 meters long Tobu Lane has become the entrepreneurial base of many laid-off workers. Tobu Lane is located in Wuhan City, Hubei Province, Wuchang District, the old commercial district of the door, to operate with Wuhan characteristics of the snacks, less than 5 years, Han flavor snacks? Small business? has produced many million and even ten million dollar millionaires. Small business into a big deal, its successful development model has attracted widespread attention.
Tobu Lane was named after the Tobu court that was set up there during the Jiajing period of the Ming Dynasty, and has a history of more than 400 years. The first time I saw this, I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey.
In 2004 and 2006, the government continuously invested in renovating and expanding the scope of Tube Alley, which was renovated with ancient colors and added functions such as dining, tourism, leisure and culture.
After nearly five years of development, Tube Alley's pile-up effect, brand effect is increasingly visible, the business area has tripled, the number of people received by less than 500,000 people to 3.6 million people, the turnover has also been developed from the original 880,000 yuan to 25.2 million yuan, and has become a must-visit place for foreign tourists to Wuhan. Some experts summarize the success of the Tobu Lane experience as brand management, unified management, and group combat.
? Which customers say that a certain place's hot dry noodles are delicious, we go to eat ourselves, absorbing the benefits of others synthesized together. ? Xu Tang's hot dry noodles boss Tang Jinzhi said.
In 1997, Tang Jinzhi and her husband were laid off. Tang Jinzhi once went to the Chibi countryside to raise pigs, did not expect to run into the falling price of pork, a loss of tens of thousands of dollars. In order to pay off the debt, she and her husband began to take over her mother-in-law's breakfast stall, selling hot noodles in the morning, and frying lotus root dumplings in the afternoon.
With the growing fame of Tobu Lane, focusing on quality makes Tang Jinzhi's hot dry noodles business bigger and bigger, and now she not only paid off all the debts, but also opened 11 branches, Xu Tang's hot dry noodles became Tobu Lane's ? famous brand? Speaking of the secret of success, Tang Jinzhi said: ? Even customers who just spend two dollars are God.?
? Chen's red oil beef noodles? is another famous brand in Tobu Lane. 2006, has been in the? The first time I saw this, it was a very good idea for me to go back to my mother's house. Chen Yigang took over the old signboard from his mother. In addition to the old signboard and no rent of their own facade, Chen Yigang hand? The capital is not much. The company's main goal is to provide the best possible service to its customers.
The same is to do snacks, Chen Yigang do more heart, from soup to beef to condiments, each is not sloppy. Mother used that year . It is the first soup of brined beef, Chen Yigang improved it into the original soup boiled with cow bones, because ? Only with the original soup can let customers drink to the mouth with the aftertaste? Beef after brining, frying and other 4 procedures, rotten and fragrant. Other breakfast stalls with condiments are mostly bought from the market, the quality is often uneven, Chen Yigang is willing to use more than double the price, from the big merchants to buy branded condiments.
Generally speaking, snacks are thin, operators want to get more profit, can only control costs. But Chen Yigang do not think so,? You have to give the customer to eat, customers will come back. Chen Yigang store guests are mostly repeat customers. He just took over a day turnover of only six or seven hundred dollars, and now has reached two or three thousand dollars.