Model essay on tea marketing planning 1 preface:
With the continuous improvement of people's living standards, drinking tea has increasingly become a symbol of fashion and healthy life. Especially for college students, a cup of green tea can not only eliminate fatigue, relieve boredom and refresh themselves, but also chew slowly and enjoy beauty. Therefore, drinking tea has become an indispensable part of students' daily life.
Judging from the current tea sales, the market of our school is huge. According to the results of the questionnaire survey, the demand for tea is also great, so the sales of tea will be more intense.
First, the theme of the event: passionate summer, healthy tea.
Second, the marketing objectives
First, let consumers know more about the traditional tea culture in China. Tea culture takes morality as the center, attaches importance to people's group value, advocates selfless dedication and opposes mercenary.
Advocating value over interests, paying attention to coordinating the relationship between people, advocating a kind of respect for people and paying attention to self-cultivation are conducive to the balance of people's mentality, solving modern people's mental confusion and improving people's cultural quality. Therefore, spreading and popularizing China tea culture can enhance people's understanding of tea culture and enhance consumers' spiritual realm.
Secondly, it also makes everyone feel relaxed and happy in this hot summer, and their life and work are extremely comfortable.
Third, the marketing environment analysis
1, from the cultural environment, drinking tea is still a traditional habit in our country, so in schools, whether it is students, teachers and other consumer groups, the market situation is considerable.
2. From the economic environment, in schools, ordinary tea is affordable for ordinary consumers (students).
From the natural environment, the weather in Zhuhai is still very hot, so we need refreshing drinks, such as tea.
Fourthly, SWOT analysis.
(A) Advantages
1, everyone has a general understanding of the role of tea, which can reduce publicity and save a lot of time.
2, immediately enter the peak season of beverage consumption, tea has the effect of cooling off summer heat.
3. At the same time, the products are diversified and the functions are diversified (weight loss, beauty, heatstroke prevention and cooling, etc.). As a healthy and natural beverage, the market of tea beverage is still relatively large.
4, convenient to eat, can be brewed with hot water.
(2) Disadvantages
1, we are not marketing majors, and we may not know much about marketing knowledge.
2. For more traditional objects, consumers' curiosity may still be difficult, so investment should be cautious.
3. Competitors (Commercial Street, lattice shop) are relatively strong, and their market share is relatively large, thus losing the opportunity to seize the market.
4. I don't know much about the tastes of big consumers, and there are many kinds of tea, so it is difficult to decide the varieties of tea.
(3) O/T- Opportunities and threats
Opportunity: With the coming of summer, tea is a better natural, healthy and refreshing green drink.
Threat: It is because there are too many drinks on the market, which have similar functions to tea and have a substitution effect on tea, which may affect its sales.
target market
Mainly aimed at students, teachers and people working in Guangke Institute, suitable for men, women and children, with wide market coverage.
Verb (abbreviation of verb) market strategy
(1) products
Tea has a wide range of business, so you can focus on it. Commercial stalls are not too high, but healthy and natural, emphasizing that men, women and children are suitable.
(2) Price
The price factor directly affects the competitiveness of the tea market, so we should follow the strategy and take the prices of other similar commodities in the market as a reference to avoid price wars.
(3) Promotion
According to the conclusion of market research, combined with the characteristics of products and the needs of market competition, the promotion plan is determined in a targeted manner, and the products are known to everyone through economical brand communication channels, such as cooperation with various classes and institutions for tasting drinks, tasting before buying, buying gifts, on-site lottery, samples attached, discounts and other business promotion, door-to-door sales, counter sales and so on.
(4) Budget
In order to let more people know about the products and realize better promotion, it will probably cost about 20 yuan to put in a large number of small packaged drinks for trial drinking. At the same time, it is estimated that activities such as buying gifts, attaching samples and offering discounts are also around 20 yuan.
At the same time, the investment in distributing leaflets is controlled around 5 yuan, and the above budget, together with the purchase cost, may be around 400.
Model essay on tea marketing planning scheme II. company profile
Xx Tea Shop Co., Ltd. was formally established on 1998. The company has primary tea workshop, refined tea workshop, Pu 'er tea workshop, small packaging workshop and handmade tea workshop. The company has more than 20 managers and more than 200 employees, and has established a perfect management system of competitive incentive mechanism and strict reward and punishment mechanism. Always adhere to the business philosophy of "no one has me, no one has me".
The registered trademark of xx Tea Shop Co., Ltd. is "xx". "xx" tea absorbs the tea-making experience of traditional Pu 'er tea, and is made entirely of plump and stout bud leaves of ancient tea trees growing in the virgin forest of "Six Ancient Tea Mountains". "xx" has more than 50 varieties of Pu 'er tea and green tea series. At present, xx tea has been sold to Hongkong, Southeast Asia, South Korea and Japan, Taiwan Province Province, Shenzhen, Guangdong and other places.
Second, the planning purpose
The "xx" brand series tea of xx Co., Ltd. meets the needs of consumers with the business philosophy of "no one has me, no one has me". Under the guidance of the concept of market economy, xx Bank uses marketing mix and adopts various strategies and means to occupy the target market according to the positioning of Pu 'er tea and the situation of consumers, so that consumers can enjoy the elegance of Pu 'er tea as soon as possible, and strive to increase its popularity among the target consumers in the market to 65,438+000%, and its reputation and trust can reach the tea marketing plan, and its annual sales volume will double.
Third, the history of Pu 'er tea
Pu 'er tea is located in the ancient "six tea mountains" xx area. Tea trees were planted before the Three Kingdoms. After the Three Kingdoms, tea, as a commodity of foreign trade, gradually developed in the Jin Dynasty. Tea commodity base was formed in Tang and Song Dynasties, and was designated as a separate administrative region in Hongwu period of Ming Dynasty.
In the middle of Qing Dynasty, the ancient "six tea mountains" flourished, and their products were exported to Sichuan, Tibet and Nanyang. Since then, Pu 'er tea has become famous at home and abroad, and the road to export Pu 'er tea is the ancient tea-horse road in history.
The historical export routes of Pu 'er tea mainly include the following:
One is from Pu 'er to Kunming and Zhaotong, and then to Luzhou, Xufu, Chengdu and Chongqing in Sichuan to Beijing.
2. Pu 'er went to Lijiang and Xikang Tibet via Shimonoseki.
Three are from Menghai to the border port of Rhoda, and then divided into two ways: all the way to Myanmar and Thailand; The second route is through Myanmar to India and Tibet.
Article 4 Start from Yiwu Tea Mountain in Mengla, go to Fengshali in Laos, go to Hanoi, and then go to Nanyang.
There are seven roads in the six ancient tea mountains in Jiangbei: Yiwu to Jiangcheng Road, Yiwu to Ninger Road and Yiwu to Simao Road, all of which are main roads. Yiwu also takes this road to Yibang, Mangzhi and Gordon, from Yiwu to the car to Menghai Road, from Yiwu to Mo Ding Road in Laos, and from Yiwu to Mengxing Road in Laos. In the 25th year of Daoguang (A.D. 1845), from xx to Ibang via Simao, and then to Mansha and Yiwu, the ancient tea-horse road was inlaid with stone slabs, which was about 2 meters wide and hundreds of kilometers long.
There used to be many tea shops and teahouses in Chashan, specializing in the acquisition, processing and export of tea, showing a prosperous scene.
Fourth, there are problems in the market.
1) Low productivity of tea garden:
First, there are few asexual varieties; Second, there are few tea gardens in alpine high-quality tea producing areas; Third, due to the low level of fertilizer planting, the existing tea gardens are scattered, aging and abandoned seriously.
2) The productivity of tea factory is low;
Due to the small scale, poor equipment, low degree of automation and informatization, the competitiveness of tea factories is weak. Strangely, the size of the tea factory is still shrinking.
3) Insufficient market construction:
Because the products are not guided by market information, there are no smooth sales channels, blind planting, blind production and sales difficulties. Even if there is, there is a moment, no moment; Short-term yes, long-term no, export, domestic auction market, production can not be in line with international standards.
4) Weak product competitiveness:
There are many brands and few famous brands, and there is no world-class brand like Lipton; Poor product quality, poor raw materials and poor sensory quality; Shoddy, fake, substandard health indicators, pesticide residues exceeded the standard.
5) The management level is not high;
Due to various reasons such as system, the whole industry has not paid enough attention to management science, and managers have basically not received professional training in management, so the potential of existing enterprises cannot be brought into play.
6) industry management confusion:
At present, the tea industry is like a pure free market economy, letting itself drift.
7) Serious shortage of talents:
Due to the loss of the whole tea industry, professionals have been laid off. On-the-job or in government agencies, or in large enterprises with good benefits, or starting their own businesses to sell tea, but there is a serious shortage of front-line talents in planting and enterprise markets.
8) Poor market development:
Orientals regard tea as an art, while westerners only regard tea as a commodity. China is rich in tea culture, but it lacks tea marketing.
9) Insufficient investment in science and technology:
Why can't tea beat coffee? Look at the increase in research on peripheral equipment of coffee, and tea is always a pot and a cup. The research topic of tea machinery and tea processing in the "Seven Questions Five" and "Eighth Five-Year Plan" National Natural Science Foundation is zero. Xx Tea Research Institute has a history of more than 70 years, with more than 70 scientific and technical personnel, and the minimum research funding is only tens of thousands of yuan a year.
V. Product market opportunities
With the continuous progress of society and the continuous improvement of people's living standards, people's consumption concepts are constantly changing. The high-quality Pu 'er tea series launched by Xishuangbanna Changtai Tea Company is mainly aimed at tea lovers, personnel of institutions and intellectuals with certain consumption levels.
As far as the consumption level of "Pu 'er tea" is concerned, its consumption places are mainly high-end tea houses, tea shops, major shopping malls, specialty stores, hotels, medium and high-end entertainment places, and group consumption dominated by personnel of government agencies, large and medium-sized enterprises and institutions and conferences.
Sales target of intransitive verbs
Distribution points have been set up in large and medium-sized cities across the country, and some products will be sold abroad, forming a wide sales network throughout the country. The estimated sales amount is:100000 RMB.
Seven, sales plan
1, marketing ideas:
First of all, the salesman is trained in tea and marketing knowledge. In the marketing plan, the marketing concept is divided into two parts. On the one hand, focus on high-end products, strengthen the brand awareness of "Pu 'er tea" and attract consumers through brand strategy. On the other hand, it faces ordinary consumers with non-brand strategy (mainly low-grade tea), and enters low-grade tea shops and teahouses through some wholesale channels or directly.
2. Means of implementation
According to the product positioning and consumer groups (places) of Pu 'er tea, the salesmen are divided into several business groups to explore the market from various fields.
Set the following business groups according to the classification of consumer industries and regions or by regions:
1, middle and high-grade teahouse business group
2, large and medium-sized shopping malls and supermarkets business group
3. Enterprises, institutions and conference (group consumption) enterprise groups
4. Hotels, guesthouses and high-end entertainment enterprise groups
5. Powerful grocery store, wholesale and retail business groups
6, provincial and municipal tea companies and wholesalers, public tea shop group
The above six enterprises strive to expand their business in an all-round way within three months, occupy the market quickly, and cooperate with various promotional means and advertisements.
Eight, promote the planning scheme
1) Promote Pu 'er tea culture:
Pu 'er tea has evolved from the oldest traditional handmade technology to modern advanced scientific tea-making technology. It has gone through a long historical period from eight-color tribute tea, golden melon tea and golden melon tribute tea in ancient times to Nannuo Bai Hao and Daughter tea now. It is an outstanding representative of ancient and modern Pu 'er tea.
2) Pay attention to brand packaging:
Text advertisements and picture advertisements on tea packaging should be concise and focused, and there should not be too many words and pictures. The number of words and the arrangement of pictures should be determined according to the area and shape characteristics of the outer surface of the package, and great attention should be paid to the coordination of words and pictures. Generally speaking, the contents of text advertisements on tea commodity packaging mainly include the following aspects:
(1) tea trademark and name;
(2) Tea origin:
(3) Briefly introduce the quality characteristics of this tea:
(4) Net weight of tea. Some packages are accompanied by a concise description of the health care function of tea.
3) Strengthen brand promotion: In the specific implementation process of tea promotion, we should pay attention to actual results.
Nine. Marketing activities
1) held a large conference.
First, the invitation object:
National tea expert
Product distributor
news media
B. Activity form: Publicly introduce the brand image of Pu 'er tea to the public at the press conference.
C Estimated activity time: 20xx mid-April.
D. estimated cost: 50,000 yuan.
2) Hold a promotion meeting of Pu 'er tea products.
First, the invitation object:
National tea expert
Product distributor
Person in charge of large and medium-sized shopping malls
B. Activity form: tea tasting, introducing the main characteristics of Pu 'er tea compared with the top ten famous teas in China.
C. Estimated activity time: 20xx mid-May
D. estimated cost: 50,000 yuan.
Advertising is a high-cost promotion method. Whether the promotion results can increase the sales of tea depends on the advertising effect. Advertising effects include economic effects (the impact of advertising on tea sales and corporate profits), social effects (the public's understanding of tea enterprises and tea, and the impact of advertising on people's lifestyles and consumption habits) and psychological effects (the psychological effects of customers on advertising), which are finally manifested by economic effects and can be measured by the following formula:
Advertising benefit: sales increase/advertising expense increase * 100% or advertising benefit: (current sales-basic sales)/current advertising expense.
Of course, the promotion effect is also affected by the comprehensive factors of its promotion combination, and other factors should also be considered when drawing the measurement results. Through comprehensive analysis, it can provide a basis for enterprises to scientifically formulate advertising strategies and adjust advertising ideas.
When advertising tea, tea enterprises should also strengthen communication and contact with industry and commerce, technical supervision, quality inspection, news and other units to prevent counterfeiting, deal with unexpected problems in time, prevent negative effects, strengthen horizontal contact, take the road of strong alliance and complementary advantages, avoid infighting and vicious competition, and create a good competitive atmosphere in the tea market.
Model essay on tea marketing planning scheme 3 I. Company profile
Xx tea industry, located in XX, a national nature reserve in China with beautiful scenery and environment, is a famous historical tea city in China. Because of its unique environment, it is recognized as an excellent environment for the growth of Wuyi rock tea, which has always attracted the attention of tea people all over the world. All products of the company are from xx, and have been mainly produced and processed by traditional techniques. We are proud to make the original traditional foot fire Wuyi rock tea, and the quality is guaranteed.
20 10 September, the first salesroom, XX Tea Shop, was established in XX. Main sales varieties: Dahongpao, black tea, etc.
Second, Dahongpao knowledge
Dahongpao is the best quality of Wuyi rock tea. Wuyi Rock Tea is produced in xx, located in the southeast of Chong 'an, xx, 60 kilometers away from Fiona Fang. Thirty-six peaks and ninety-nine rocks, with tea in them. Tea is named after rocks, and rocks are distinguished by tea, hence the name rock tea.
Wuyishan has a long history of tea production. Tea was planted in the Tang Dynasty and was listed as a royal tribute in the Song Dynasty. In the Yuan Dynasty, a royal tea garden was set up on the bank of the four bends of the Jiuqu River in xx to collect tribute tea and create oolong tea in the late Ming and early Qing dynasties.
The name of "Dahongpao" is fir tea tree, which grows on the high cliff in xx Kowloon. 1927 The "Dahongpao" stone carving made by the monks in Tianxin Temple is still preserved on the rock wall, where the sunshine is short, the light is reflected more, and the temperature difference between day and night is large. Koizumi infiltrates and drips on the top of the rock all the year round. This special natural environment has created the special quality of Dahongpao. There are 6 kinds of tea trees in Dahongpao, all of which are shrubs with thick leaves and tiny buds.
Red, the sun shines on tea trees and rocks, and the rocks reflect light. Red is very eye-catching. There is another touching legend about the origin of "Dahongpao". It is said that the monks of Tianxin Temple cured an emperor's illness with tea made from tea buds on the rock wall of Kowloon. The emperor put a red robe on the tea tree to show his gratitude. The red robe dyed the tea tree red, hence the name "Dahongpao".
"Dahongpao" tea tree was tested by xx Tea Research Institute, and the asexual propagation technology was successful. After breeding and planting, it can be mass-produced. The processing technology of "Dahongpao" tea is similar to other rock teas, but it is more refined.
Picking new buds with leaves open for 3-4 days every spring, drying in the sun, cooling, steaming, frying, primary kneading, re-frying, re-kneading, water roasting, winnowing, spreading, cooling, picking, redrying, winnowing, and supplementary fire.
The quality characteristics of "Dahongpao" are compact appearance, bright green and brown color, bright orange and yellow soup color after brewing, and red and green leaves. Typical leaves have the aesthetic feeling of green leaves and red edges.
The most prominent feature of Dahongpao's quality is its rich fragrance with orchid fragrance, high and lasting fragrance and obvious "rock rhyme". Dahongpao is very resistant to foam, and it still smells after being soaked for seven or eight times. When drinking "Dahongpao" tea, you must follow the formula of "Kung Fu Tea" in small pots and cups, so that you can truly taste the charm of rock tea.
Third, the market background
In xx city, the number of tea processing enterprises registered in the industrial and commercial departments has rapidly increased from more than 200 in 2006 to more than 1000 now.
The new variety we invested in today is the protagonist of this performance-Dahongpao. As a traditional distribution center of Wuyi tea, xx tea market has always been regarded as a barometer of Dahongpao market. According to the statistics of xx Tea Association, from last year to the beginning of this year, only xx opened five or six hundred Dahongpao stores, and the market price of Dahongpao even tripled. What made Dahongpao a hit?
Although the Dahongpao market looks quite hot at present, in fact, before 2009, few people really knew about Dahongpao and Wuyi Rock Tea. Affected by the financial crisis, tea farmers even cut down tea trees and planted chestnuts in Wuyiyan tea producing area. At that time, there were only two or three tea shops operating Dahongpao in xx. But in 2009, this situation suddenly changed.
According to the statistics of xx Tea Association, since May 2009, in just over a year, there have been more than 500 newly opened Dahongpao franchise stores and specialty stores in xx.
Not only in xx, but also in large tea markets in Guangdong, Shandong, Beijing and other places, Dahongpao stores have mushroomed.
Legend has it that there are six mother trees of Dahongpao, which have a history of more than 360 years and are located in a place called Jiulong Branch in the core scenic spot of xx. In order to protect these six mother trees, in 2005, the xx municipal government sealed and protected these six mother trees after the last picking. At present, the Dahongpao planted in xx District is all made up of
Cut off the branches of these six mother trees, cultivate tea seedlings and gradually spread them.
At present, the price of tea is mainly controlled by various channels, that is, local tea sellers and distributors, who use various concepts to speculate. Tea culture in China for thousands of years has actually become a tool for businessmen to speculate. If there are more people selling tea, the market will be chaotic, and it will be unclear which businesses are producing direct sales. What are the commissions?
Fourth, market analysis.
At present, the characteristics of tea industry are too many, chaotic and weak, which leads to disorderly competition and low-level competition in the whole industry, and consumers lack the basis and direction to buy. It can be said that the domestic industry is "famous tea, no famous brand". Faced with this situation, branding is the way out for tea enterprises and industries, and advanced enterprises in the industry have also begun to explore this aspect.
The biggest competitors we face are the prices of retailers, the brand advantages of brand-name enterprises, and the people believe in brands and time-honored brands. So we take advantage of our advantages and mainly introduce gift box tea to avoid our shortcomings.
Verb (abbreviation of verb) market positioning
1, positioning of major markets (target markets)
Based on the existing high-quality customer source of xx, it radiates to the surrounding high-end residential quarters.
2, the secondary market (auxiliary market) positioning
Expand sales with xx hotels, entertainment places, families, groups and gifts as the auxiliary market.
Six, marketing strategy
1, planning concept
The core concept of 1 is honesty, innovation, naturalness and harmony.
Honesty is the foundation of the world, innovation is the sharp weapon of development, nature is the philosophy of doing things, and harmony is the goal. "People have no loyalty and don't stand in the world". Individuals are like this, and so are enterprises. Enterprises without integrity have no development at all.
Innovation is the most powerful weapon in market competition. Only by constantly innovating in the market can we continuously own and maintain our competitive advantage. The road is natural, xx tea industry advocates the attitude of life of natural culture, and it is a harmonious development enterprise.
Business philosophy: value for money, creating greater value for customers.
Xx tea industry believes that the highest level of marketing is to create greater value for customers, that is, every customer of xx tea industry, whether it is products or services, can reflect the business philosophy of value for money.
3 service concept: service starts with details.
2. Channel strategy:
There are nine forms of tea consumption. Including family consumption, group consumption, labor insurance consumption, gift consumption, meal (guest) food consumption, leisure consumption, tourism consumption, public welfare consumption, industrial consumption and so on. And expand different channels according to different consumption forms.
Seven. investment project
1. Store area: about xx square meters.
2. Investment amount: about xx million in total, including XX million for decoration, XX million for equipment and XX million for inventory.
3. Sales varieties: mainly rock tea (including Dahongpao, Qidan, Cinnamon, Narcissus, etc.). ) and black tea (including Jin Junmei, Yin Junmei, Zhengshan race, etc. ); Tieguanyin, Pu 'er, etc.
4. Number of personnel: two tentatively.
China is the hometown of tea, which has been a unique beverage in China for thousands of years. When referring to tea in the medical books of Materia Medica, it is said that it has the functions of quenching thirst, refreshing, diuresis, treating cough, eliminating phlegm, improving eyesight, benefiting thinking, dispelling boredom, driving away drowsiness, losing weight, diminishing inflammation and detoxifying.
Modern research has found that drinking tea often can refresh you. Tea contains about 5% alkaloids, the main component is caffeine, and it is 80% soluble in water when making tea. After drinking, it can excite the nerve center, promote metabolism and enhance heart function. It can also promote the secretion of gastric juice, help digestion and relieve greasy; It can also strengthen the contraction function of striated muscle, so it can relieve fatigue and improve labor efficiency. So drinking a cup of tea every morning will make people feel refreshed and energetic.
Drinking tea regularly is also beneficial to lowering blood pressure and preventing arteriosclerosis. Catechins and flavonoid glycosides contained in tea have the effects of increasing microvascular elasticity, reducing blood lipid and dissolving fat, thus preventing the accumulation of cholesterol and neutral fat in blood or liver, which has a certain effect on preventing arteriosclerosis.
I. Current market situation:
Market research shows that modern people's living standards have improved, and they pay more attention to physical health and physique. Tea is a traditional health care in China and a good way to lose weight and keep fit. "Compendium of Materia Medica" in the Tang Dynasty recorded that "drinking tea for a long time makes people lose weight and remove human fat." So more people choose tea as a good medicine. Moreover, China is a big tea producer, and its annual tea constant ranks second in the world. It is rich in raw materials.
With the rapid development of information technology, the development of e-commerce is a driving force for the development of the world economy in the next 25 years, and it is also an important driving force for the transformation of the world economy into a knowledge economy. If tea is combined with e-commerce, it can greatly activate and upgrade the tea industry in China, and its development prospect is very broad.
Second, the question:
1. At present, there is a flood of tea in China, but there is no unified tea-making organization. But there is also great competition.
2. Tea has developed from a single large package to a diversified small package, and there has been a phenomenon of multiple varieties, multiple packages and multiple styles in one box. It is also a challenge for us to put forward our own characteristics in packaging.
Third, the marketing strategy:
1, sales mode:
Online shop plus physical store.
2, product positioning:
Because green tea has the function of removing fat, a female slimming tea was introduced. The price in 40 yuan is 125g, which belongs to low-grade tea; Ordinary low-grade tea prices in 50-70 yuan; Mid-range tea price is 70- 150 yuan; High-grade tea price 150-300.
3, product packaging:
The lady's slimming tea box is painted with beautiful pictures of women, referring to Besunyen. Medium-grade tea is packaged in ordinary packaging; Mid-range is a luxury; High-end is the ultimate equipment.
4. Advertising:
Answer: Participate in tea culture festivals, various tea fairs and tea fairs to improve the popularity and market share of Longjing tea.
B: TV advertising, print media and outdoor advertising. See the attachment for advertising words.
C: Set up your own website, blog and Taobao shop. Publish advertisements on well-known websites and brush posts on forums.
D: Take part in public welfare activities and enhance your image.
E: Publish positive corporate information online, such as participating in public welfare activities and expanding publicity.
F: Brand building, and vigorously promote the brand of Longjing Covenant.
5, product promotion:
A: Buy 888 yuan at one time, and get a beautiful purple sand teacup with a membership card (15% discount).
B: If you buy over 688 yuan at one time, you will get a fine purple sand teacup.
C: In cooperation with the teahouse, the teahouse can buy tea at a 15% discount.
D: The 58th consumer can get a 15% discount on tea within one month, plus a box of tea series 200 with heart-to-heart seal.
E: If you buy a tea set at least 1000 yuan at one time, you can enjoy a discount of 8.5% for Item A..
F: If you buy 3,000 yuan at a time, you can get a gift worth 188 plus items A and E.
G: If your purchase amount exceeds 2,800 yuan, you can enjoy a discount.
Fourth, the flow of funds:
Physical store cash; Online shop AliPay.
Verb (abbreviation for verb) manpower allocation:
Conduct online store transactions at the same time in physical stores. Bao is responsible for the communication between the sales office and the factory. Lu is responsible for soliciting tea houses. Chen is in charge of this online shop. Shi is in charge of this shop.
The implementation purpose of intransitive verbs:
Tea, as a special kind of consumer goods and works of art, takes a long time for customers to accept and evaluate its taste, taste, intrinsic substance and taste, which requires us to be patient, constantly publicize and constantly improve according to customers' requirements.