Bruce Lee's daughter Li Xiangning sued Kungfu Fast Food Restaurant. Because the company used Bruce Lee's portrait without authorization. Ask Kungfu Catering Co., Ltd. to stop using Bruce Lee's head and claim 2? 11 billion. It can be said that it is not wrong to be sued for real kung fu. Its behavior is suspected of portrait infringement. Because real kung fu has been used for almost ten years, it has brought high income to it. Many netizens didn't know until they saw this news that they had always thought that the use of Bruce Lee's portrait by Kung Fu was authorized, but it was not. Everyone thinks that this phenomenon should be stopped, otherwise it will have a bad influence on society.
Bruce Lee is a household name. He brought China's martial arts to the world and let foreigners know about China's martial arts. The trademark patterns used in real kung fu are not ambiguous and have strong recognition. It is Bruce Lee from its hairstyle, movement, appearance and dress. These facts show that the real kung fu fast food restaurant does have infringement in the trademark design, which damages the portrait right of others and should bear tort liability in accordance with the law. Judging from the existing materials, it is more likely that the real kung fu will lose the case.
Some lawyers think that the operation of Kung Fu is suspected of misleading consumers. Although the real Kung Fu, in order to avoid suspicion, later made a virtual treatment of the trademark, which can only be said to be similar, but it is not the actual Bruce Lee image. However, the actual effect is that the name of real Kung Fu makes people easily associate with Kung Fu Bruce Lee, and its pattern is similar to that of Bruce Lee. Let consumers have a wrong perception that this store has a certain relationship with Bruce Lee, thus promoting consumption and allowing businesses to gain greater benefits. Moreover, the trademark patterns of Kungfu copied the essence of Bruce Lee's actions in many places, which had an impact on the real Bruce Lee company.
Bruce Lee's daughter found out that Kungfu Restaurant borrowed her father's image for publicity, so she claimed 211 million yuan from Kungfu. The case is still under trial, and we don't know the final result now. But as a bystander, I can understand Bruce Lee's daughter's thoughts. My father's image is borrowed for no reason, and when food safety occurs, his father's image will also be erased. We can understand her behavior. I hope the court can finally give a satisfactory judgment.